Bragg Gaming and Bally’s Interactive Partner for Content Development
September 21 2022 - 8:00AM
Business Wire
Bragg proprietary and exclusive games to
launch across Bally’s online casino brands; Select exclusive games
from Bally’s third-party studios to be distributed via
Bragg
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or the
“Company”), announced today that it has entered into an expansive
iGaming content development partnership with Bally’s Interactive,
the digital arm of Bally’s Corporation (NYSE:BALY). Pursuant to the
agreement, Bally’s Interactive online brands such as Virgin Casino,
JackpotJoy and Vera&John, will launch content from Bragg’s
proprietary slots studios, including Atomic Slot Lab and Indigo
Magic, as well as from a range of exclusive proprietary and
third-party titles from Bragg’s existing and future portfolio.
In addition, Bragg will distribute titles on an exclusive basis
via the Company’s Remote Game Server (“RGS”) from a select number
of Bally’s Interactive’s third-party partner studios marking a new
and exclusive distribution channel for iGaming content from certain
developers including Gaming Arts and King Show Games.
The arrangement significantly increases the diversity of the
content Bragg features in key regulated markets such as the UK and
in the U.S. and with an option for more studios to be added to the
partnership.
Yaniv Sherman, Chief Executive Officer of Bragg Gaming Group,
said: “Bally’s Interactive, and before that Gamesys, has a
well-earned reputation for recognizing quality game development
studios that offer content differentiation that attracts players, a
key driver of player engagement across globally regulated iGaming
markets.
“By bringing proprietary content from our Atomic Slot Lab and
Indigo Magic studios, as well as games from our exclusive
third-party portfolio, to Bally’s Interactive online brands in
different jurisdictions around the world, we are expanding the
reach of our most popular games that also offer us our best
economic returns.
“In addition, with this partnership we are significantly growing
our portfolio of high-quality, exclusive third-party titles which
we expect will further strengthen our profile in key regulated
markets.
“We look forward to working closely with the Bally’s Interactive
team to establish market and brand-specific game launch roadmaps
that will bring more players the content they favor.”
Robeson Reeves, President of Interactive at Bally’s
Corporation said: “Bragg’s ability to offer games at speed and
with simplicity into new markets is strategically important for us
and we’re delighted to enter into this new partnership with a group
that is quickly becoming one of the industry leaders.
“Both Bally’s Interactive and Bragg have enjoyed strong growth
in recent months and share similar ideals in terms of providing
high-caliber entertainment with care, making this an alliance we’re
very confident will lead to great mutual success.”
About Bragg Gaming Group Bragg Gaming Group
(NASDAQ: BRAG, TSX: BRAG) is a
growing global gaming technology and content group and owner of
leading B2B companies in the iGaming industry. Since its inception
in 2018, Bragg has grown to include operations across Europe, North
America and Latin America and is expanding into an international
force within the global online gaming market.
Through its wholly-owned subsidiary ORYX Gaming, Bragg delivers
proprietary, exclusive and aggregated casino content via its
in-house remote games server (RGS) and ORYX Hub distribution
platform. ORYX offers a full turnkey iGaming solution, including
its Player Account Management (PAM) platform, as well as managed
operational and marketing services.
Nevada-based Wild Streak Gaming is Bragg's wholly-owned premium
US gaming content studio. Wild Streak has a popular portfolio of
casino games that are offered across land-based, online and social
casino operators in global markets including the U.S. and U.K.
Nevada-based Spin Games is Bragg's wholly owned B2B gaming
technology and content provider currently servicing the U.S.
market. Spin holds licenses in key iGaming-regulated U.S. states
and supplies Tier 1 operators in the region.
Find out more.
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version on businesswire.com: https://www.businesswire.com/news/home/20220921005172/en/
For Bragg Gaming Group:
Yaniv Spielberg CSO Bragg Gaming Group info@bragg.games
Or
Joseph Jaffoni, Richard Land, James Leahy JCIR 212-835-8500 or
bragg@jcir.com
For Bragg Gaming Group media enquiries or interview
requests:
Giles Potter CMO Bragg Gaming Group press@bragg.games
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