Bragg Secures Exclusive, Three-Year Content Licensing Agreement with Sega Sammy Creation
October 10 2022 - 8:00AM
Business Wire
Bragg gains exclusive global right to
distribute popular Sega Sammy Creation content to iGaming
operators
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG), a content-led
iGaming technology provider, announced today that it has entered
into a licensing agreement with Sega Sammy Creation Inc. (“SSC”), a
globally recognized provider of unique slot games for land-based
casino slots, pursuant to which Bragg has exclusive rights to
distribute select titles from SSC’s popular content portfolio to
iGaming operators in the USA, U.K. and other global markets. The
partnership between Bragg and SSC furthers the Company’s
content-led strategy, bringing to Bragg’s partner lineup a new and
globally recognized content provider with strength in the growing
North American market.
Sega Sammy Creation is a unit of SEGA SAMMY Group, the
Japan-based holding company best known for its pachislot and
pachinko machines businesses as well as its SEGA-branded video game
entertainment systems, arcade games, and content.
Under the terms of the exclusive licensing agreement, Bragg will
license select SSC titles, adapting the games for the North
America, European and other regulated online gaming markets. All
titles developed using SSC’s intellectual property will join the
“powered by Bragg” library of exclusive slot titles from its
partner studios.
“As a growing, content-led business-to-business provider of
iGaming solutions to operators in regulated markets, we continue to
invest in the expansion of our game portfolio developed by our
internal studios and by key third-party partners”, said Doug
Fallon, Group Director of Content at Bragg. “This new licensing
partnership with SSC brings to our content library an established,
well-known brand that we believe will resonate with players in
North America and across our global platform.”
“We expect to introduce our first SSC title, next year to
players in the U.S. and U.K. before broadening the reach to
additional global markets. Our team is excited to get to work with
SSC’s attractive content to bring their popular games to the
fast-growing online market and we believe this will be a
significant step forward for Bragg and our content-led
efforts.”
“We are delighted to partner with Bragg to bring our proven
land-based content to a broader audience of iGaming players over
the coming years,” said Scott Winzeler, Chairman and Chief
Executive Officer of Sega Sammy Creation. “We believe the
strength of Bragg’s RGS platform and their diverse array of
well-known operator partners represent an attractive way to access
global players wherever they are and whenever they want to interact
with our strongest content.”
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven
iGaming technology provider, serving online and land-based gaming
operators with its proprietary and exclusive content, and its
cutting-edge technology. Bragg Studios offer high-performing,
data-driven and passionately crafted casino gaming titles from
in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab,
Indigo Magic and Oryx Gaming. Its proprietary content portfolio is
complemented by a range of exclusive titles from carefully selected
studio partners which are Powered By Bragg: games built on Bragg
remote games server (Bragg RGS) technology, distributed via the
Bragg Hub content delivery platform and available exclusively to
Bragg’s customers. Bragg’s modern and flexible omnichannel Player
Account Management (Bragg PAM) platform powers multiple leading
iCasino and sportsbook brands and is supported by expert in-house
managed operational and marketing services. All content delivered
via the Bragg Hub, whether exclusive or from Bragg’s large,
aggregated games portfolio, is managed from a single back-office
and is supported by powerful data analytics tools, as well as
Bragg’s Fuze™ player engagement toolset. Bragg is licensed or
otherwise certified, approved and operational in multiple regulated
iCasino markets globally, including in New Jersey, Pennsylvania,
Michigan, Ontario, the United Kingdom, the Netherlands, Germany,
Sweden, Spain, Malta and Colombia.
Find out more.
About Sega Sammy Creation Inc.
SEGA SAMMY CREATION INC. is a gaming machine manufacturer that
utilizes its wealth of creativity, entertainment experience and
technology to produce products that offer new and exciting
experiences. With these products we look to surpass anything seen
thus far and breathe new life into the global gaming market.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221010005206/en/
For investor relations at Bragg Gaming Group, please
contact: Yaniv Spielberg, Chief Strategy Officer at Bragg
Gaming Group info@bragg.games or Joseph Jaffoni, Richard Land and
James Leahy at JCIR 212-835-8500 or bragg@jcir.com
For media enquiries or interview requests, please
contact: Giles Potter, Chief Marketing Officer at Bragg Gaming
Group press@bragg.games
Bragg Gaming (NASDAQ:BRAG)
Historical Stock Chart
From Jun 2024 to Jul 2024
Bragg Gaming (NASDAQ:BRAG)
Historical Stock Chart
From Jul 2023 to Jul 2024