Bragg Gaming’s New Content Live with BetMGM in Michigan
December 12 2022 - 8:00AM
Business Wire
Launch with Market-leading Operator Extends
New Content Rollout across North America
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or “the
Company”), today announced that it has launched its new content and
technology with BetMGM in Michigan, furthering the Company's North
American expansion. The Company’s new content and technology is now
live with six iGaming operators across three North American
markets.
New proprietary content such as Egyptian Magic from Bragg’s
Atomic Slot Lab studio as well as new exclusive titles from the
Company’s partner studios is now available to BetMGM’s customers in
the Great Lakes state, following the launch of Bragg’s new Remote
Games Server (“RGS”) technology with the operator.
According to H2 Gambling Capital, the online casino market in
Michigan is on track to generate Gross Win of over US $1.5 billion
in 2022, while Eilers&Krejcik Gaming’s U.S. Online Casino
Monitor reports that BetMGM is the leading iCasino operator in the
state with a 38% market share in August 2022.
The rollout of Bragg’s new content and technology with BetMGM is
an extension of an existing collaboration between Bragg’s Spin
Games studio and the operator, which has been in place for several
years across New Jersey, Michigan and Pennsylvania.
Lara Falzon, President and Chief Operating Officer for Bragg
Gaming Group, said: “We have placed an emphasis on expanding
our existing relationships with North American iGaming operators to
include content from the new proprietary studios we launched this
year, as well as exclusive games from our latest third-party studio
collaborations. This new launch with BetMGM further expands on our
successful execution of this strategy, which we expect will help
drive consistent, long-term growth.
“We are pleased to build on our existing relationship with
BetMGM and look forward to providing them with content that helps
them continue engaging with their existing players at high levels
and attract new players.”
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven
iGaming technology provider, serving online and land-based gaming
operators with its proprietary and exclusive content, and its
cutting-edge technology. Bragg Studios offer high-performing,
data-driven and passionately crafted casino gaming titles from
in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab,
Indigo Magic and Oryx Gaming. Its proprietary content portfolio is
complemented by a range of exclusive titles from carefully selected
studio partners which are Powered By Bragg: games built on Bragg
remote games server (Bragg RGS) technology, distributed via the
Bragg Hub content delivery platform and available exclusively to
Bragg’s customers. Bragg’s modern and flexible omnichannel Player
Account Management (Bragg PAM) platform powers multiple leading
iCasino and sportsbook brands and is supported by expert in-house
managed operational and marketing services. All content delivered
via the Bragg Hub, whether exclusive or from Bragg’s large,
aggregated games portfolio, is managed from a single back-office
and is supported by powerful data analytics tools, as well as
Bragg’s Fuze™ player engagement toolset. Bragg is licensed or
otherwise certified, approved and operational in multiple regulated
iCasino markets globally, including in New Jersey, Pennsylvania,
Michigan, Ontario, the United Kingdom, the Netherlands, Germany,
Sweden, Spain, Malta and Colombia.
Find out more here: https://bragg.group.
About BetMGM
BetMGM is a market-leading sports betting and gaming
entertainment company, pioneering the online gaming industry. Born
out of a partnership between MGM Resorts International (NYSE: MGM)
and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of
MGM's U.S. land-based and online sports betting, major tournament
poker, and online gaming businesses. Utilizing Entain's
US-licensed, state of the art technology, BetMGM offers sports
betting and online gaming via market-leading brands including
BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in
2018, BetMGM is headquartered in New Jersey. For more information,
visit http://www.betmgminc.com/.
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For investor relations at Bragg Gaming Group, please
contact: Yaniv Spielberg, Chief Strategy Officer at Bragg
Gaming Group info@bragg.group or Joseph Jaffoni, Richard Land and
James Leahy at JCIR 212-835-8500 or bragg@jcir.com
For media enquiries or interview requests, please
contact: Giles Potter, Chief Marketing Officer at Bragg Gaming
Group press@bragg.group
BetMGM, Katie Kohler, press@betmgm.com
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