SRS Labs Partners With Syntax-Brillian to Bring 5.1 Surround Sound to New Olevia LCD HDTVs
June 11 2008 - 8:00AM
PR Newswire (US)
- New Olevia 2 Series & 6 Series LCD HDTVs to feature SRS
TruSurround XT(R) SANTA ANA, Calif., June 11 /PRNewswire-FirstCall/
-- SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround
sound, audio and voice technologies, announced today that
U.S.-based Syntax-Brillian (NASDAQ:BRLC) has licensed SRS
TruSurround XT surround sound technology for their 2 Series and 6
Series brand LCD HDTVs. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
Syntax-Brillian, one of the fastest growing TV brands, selected SRS
Labs as their audio partner because of the unique and demonstrable
features of SRS' advanced sound enrichment technologies. SRS
TruSurround XT deployed in Olevia LCD HDTVs processes multichannel
audio content found in television shows and movies to create an
immersive surround sound experience over the TV's built-in stereo
speakers. Olevia LCD HDTV customers will feel as if "phantom"
speakers are placed around them, producing an amazing surround
sound effect, without the clutter, wires, added expense or
complexity of a multi-speaker configuration. "SRS TruSurround XT is
not only easy to integrate into our platform, but, more
importantly, provides our customer's with a high-quality, immersive
audio experience that matches the rich, vibrant images of our new
lineup of Olevia LCD HDTVs that we plan to introduce this Summer,"
says Sam Miller, Senior Vice President of R&D for
Syntax-Brillian. "We're happy to be working with an innovator like
SRS Labs and look forward to developing our partnership further in
the future." According to the Consumer Electronics Association
(CEA), 76% of all flat panel TVs are used without a separate audio
amplification system. Yet, the CEA also found that consumers
consider audio to be nearly as important as video in terms of
importance in an entertainment system. Further, SRS Labs'
MarketTools study found that over 71% of HDTV buyers indicated that
"audio quality" was their 3rd most important buying criteria out of
a list of 18. By featuring SRS TruSurround XT in Olevia LCD HDTVs,
Syntax-Brillian is providing consumers a convenient solution to
experience the full extent of the surround sound capabilities built
into DVD movies and TV programs. "We are very excited about our new
partnership with Syntax-Brillian. The combination of their leading
edge designs and our ability to fine tune and customize our
world-class sound enrichment solutions to optimize the overall
performance of their Olevia LCD TVs enables us to provide today's
demanding AV consumers with the best possible entertainment
experience," said Allen Gharapetian, Vice President of Marketing
for SRS Labs. Beginning this Summer 2008, Syntax-Brillian will ship
the new 2 Series and its 6 Series Olevia LCD HDTVs with SRS Labs'
TruSurround XT to its North American retailers. Olevia LCD HDTVs
range in size from 26-inches to 65-inches. About Syntax-Brillian
Syntax-Brillian Corporation (http://www.syntaxbrillian.com/) is a
leading designer, developer, and distributor of LCD HDTVs, digital
cameras, and consumer electronics products. The company's lead
products include its Olevia(TM) brand (http://www.olevia.com/) high
definition widescreen LCD televisions -- one of the fastest growing
global TV brands -- and Vivitar brand (http://www.vivitar.com/)
digital still and video cameras. Syntax-Brillian has built an Asian
supply chain coupled with an international manufacturing and
distribution network to support worldwide retail sales channels and
position the company as a market leader in consumer digital
entertainment products. About SRS Labs, Inc. Founded in 1993, SRS
Labs is the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of human auditory principals. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS audio, surround sound and
voice processing technologies have been included in over one
billion electronic products sold worldwide including HDTVs, mobile
phones, portable media devices, PCs and automotive entertainment.
In fact, SRS Labs is the de-facto standard of HDTV audio processing
with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. Except for historical
information contained in this release, statements in this release,
including those by Mr. Gharapetian, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications
Inc. 949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Sr. Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Press, Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/ http://www.syntaxbrillian.com/
http://www.olevia.com/ http://www.vivitar.com/
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