Braze Celebrates Leading Customers and Partners with 2022 Braze Torchie Awards Winners
October 13 2022 - 9:00AM
Business Wire
Company Also Debuts New Launchpad Program for
Solutions Partners and Enhanced Digital Customer Community
Braze (Nasdaq:BRZE), the comprehensive customer engagement
platform that powers interactions between consumers and the brands
they love, announced the winners of the 2022 Torchie Awards at its
eighth annual customer conference, FORGE, in New York City this
week. The awards recognize leading brands and individuals from
Braze customers and partners that are building the future of
customer engagement by leveraging technology and forward-looking
strategies to better engage and serve their audiences.
Additionally, Braze announced enhancements and updates that will
strengthen resources and offerings for its customer and partner
ecosystem, including the advancement of its existing digital
community platform, Braze Bonfire, as well as a new Braze Alloys
Launchpad Program for Solutions Partners program.
Braze Torchie Awards Winners
The annual Braze Torchie Awards celebrate the customers,
partners and individuals within the Braze community who have found
innovative ways to leverage the Braze platform. Out of 160+ total
submissions, Braze is proud to recognize the brands and individuals
below advancing the future of customer engagement strategies. Learn
more about the Braze Torchie Awards winners here.
- Brand of the Year: Burger King
- Torchie Team of the Year: Majid Al Futtaim
- Campaign of the Year: KFC
- Marketing Leader of the Year: Annabella Goff, Senior
Director, CRM at Peacock
- Agency Partner Story of the Year: CACI and Domino’s
- Marketing MVP of the Year: Brian Munn, Senior Lifecycle
Marketing Manager at Meetup
- Technology Partner Use Case of the Year: Branch, Movable
Ink, mParticle, and Hibbett Sports
- Rising Star of the Year: Joel Debus, Marketing
Automation Manager at Klarna
- Best Data Application of the Year: Blinkist
Advancing customer engagement experts within the Braze
Bonfire community
Braze also introduced an enhanced digital experience for its
community, Braze Bonfire, which has grown to 7,000+ members since
its launch in 2019. In its next iteration, Braze Bonfire will
continue to bring together marketing and technology experts in a
360 digital environment to network with peers, share ideas, engage
in community activities, and learn best practices in customer
engagement.
“We believe nurturing and celebrating our Braze community of
customers and partners is vital to advancing the future of customer
engagement,” said Myles Kleeger, President and Chief Customer
Officer at Braze. “Bringing the brightest minds in this market
together helps accelerate and inspire the creation of innovative
customer engagement strategies that can drive sustainable,
long-term revenue growth for brands. We look forward to growing our
community to meet our customers' and partners’ evolving needs,
today and in the future.”
Expansion of the Braze Solutions Alliances partner
ecosystem
The reimagined Braze Alloys Launchpad Program for Solutions
Partners is designed to enable agency and consulting partners to
better understand their performance and provide resources to help
customers implement Braze in order to conceptualize creative, value
generating campaigns. Through this differentiated partner program,
Braze is increasing its investment in its Solutions Partner
ecosystem and offers more incentives to partners of all sizes and
capabilities.
Within the new framework, Solutions Partners will have easier
access to resources integrated into the Braze partner portal which
will allow greater access to progress insights, along with deal
registration, co-marketing, e-learning access and presales
materials. Under this program, Braze continues to increase access
to leading customer engagement tools through a robust and
differentiated Solutions Partners program. Additional benefits
include:
- Improved Resources: A partner-first approach redesigned to give
agencies and consultants everything they need to help their Braze
clients improve their customer engagement strategy and drive more
valuable customer relationships.
- Develop Skills: A focus on delivering benefits to the Solutions
partners who invest in their Braze expertise through concise
certification highlighting achieved competencies in the intended
area of expertise.
- Increased Accessibility: The Braze Solutions Partner program
remains free to join for interested agencies and consultants.
Additionally, the program features five tiers with custom benefits
for partners depending on each tier. Twice a year, partners have
the opportunity to increase their score to move into a new
tier.
To learn more about joining the Braze Alloys Launchpad Program
for Solutions Partners, please visit
https://www.braze.com/partners/solutions-partners/contact. For more
information about FORGE, please visit
https://events.braze.com/forge-2022.
About Braze
Braze is a leading comprehensive customer engagement platform
that powers interactions between consumers and brands they love.
With Braze, global brands can ingest and process customer data in
real time, orchestrate and optimize contextually relevant,
cross-channel marketing campaigns and continuously evolve their
customer engagement strategies. Braze has been recognized as one of
Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s
2022 Best US Workplaces for Women, 2022 UK Best Workplaces for
Women by Great Place to Work, and Fortune's 2022 Best US Workplace
for Millennials. The company is headquartered in New York with
offices in Austin, Berlin, Chicago, London, San Francisco,
Singapore, and Tokyo. Learn more at braze.com.
Forward-Looking Statements
This press release may contain “forward-looking statements”
within the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including but not limited
to, statements regarding the anticipated benefits of the Braze
Bonfire community and the Braze Alloys Launchpad Program for
Solutions Partners. These forward-looking statements are based on
Braze’s current assumptions, expectations and beliefs, and are
subject to substantial risks, uncertainties, assumptions and
changes in circumstances that may cause Braze’s actual results,
performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by
the forward-looking statements. Further information on potential
factors that could affect Braze’s results is included in the
Braze’s Quarterly Report on Form 10-Q for the quarter ended July
31, 2022, filed with the U.S. Securities and Exchange on September
13, 2022, and Braze’s other public filings with the U.S. Securities
and Exchange. The forward-looking statements included in this press
release represent Braze’s views only as of the date of this press
release, and Braze assumes no obligation, and does not intend to
update these forward-looking statements, except as required by
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20221013005076/en/
Hannah Blackington Senior Communications Manager
press@braze.com
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