Chanticleer Holdings Little Big Burger Launches App and Loyalty Platform
August 05 2019 - 8:00AM
Chanticleer Holdings, Inc. (NASDAQ:BURG) (“Chanticleer” or the
“Company”), owner, operator, and franchisor of multiple nationally
recognized restaurant brands, today announced that its Little Big
Burger brand has launched an app and loyalty platform.
Fred Glick, Chanticleer Holdings president, stated, “The new
Little Big Burger mobile application features rewards, VIP tiers,
and in-app ordering, customized around 8000 consumer interviews on
what they want from a loyalty program at LBB, BGR and ABC.
“This, when combined with our new all-in-one customer engagement
platform provided by Thanx, will help us leap forward with targeted
email marketing and integrated customer feedback tools without
buying and implementing multiple different technologies.
“With the launch of the app, we are offering consumers a free
burger with the goal of driving 100,000 sign-ups this year. If we
can get 15% of our guests in our loyalty platform and they all come
in an average of one time more per month, it has the potential of
resulting in approximately $3.2 million in sales and $1.1 million
in cash flow.”
Nearly half of all LBB guests currently belong to a restaurant
loyalty program. According to a 2017 report on Customer Loyalty
Statistics from Businesswire.com and McKinsey Research Corp.,
restaurant loyalty club members spend an average of $2.14 more than
other guests. 82% of loyalty club members referred at least one
person while spending an average of 67% more on an annual basis
than other guests. The industry average of active Loyalty Club
members (Restaurant sector) ranged from 5% to 20% of total
transactions.
In the near term, Chanticleer anticipates rolling out apps and
loyalty platforms for its BGR – Burgers Grilled Right, American
Burger Company and Just Fresh brands as well.
Direct links to download:
- App
store: https://apps.apple.com/us/app/little-big-burger/id1471406631?ls=1
- Google
Play: https://play.google.com/store/apps/details?id=com.thanx.littlebigburger
Thanx is a technology company that drives incremental revenue
for restaurants and retailers through personalized marketing
campaigns and deeper customer loyalty. Thanx is an automated
customer engagement platform that gives businesses a single view of
who their customer is by seamlessly combining all databases,
ranging from loyalty, credit card, email marketing and more, to
build a clear customer profile. Thanx delivers deeper, data-driven
relationships that increase same-store sales and lifetime value
from top customers and acquires more who look like them.
About Chanticleer Holdings, Inc.
Headquartered in Charlotte, N.C., Chanticleer Holdings
owns, operates, and franchises fast, casual, and full-service
restaurant brands, including American Burger Company, BGR – Burgers
Grilled Right, Little Big Burger, Just Fresh, and Hooters. For more
information, please visit:
www.chanticleerholdings.com.
Forward-Looking Statements:
Some portions of this press release, particularly those
describing Chanticleer's goals and strategies, contain
'forward-looking statements.' These forward-looking statements can
generally be identified as such because the context of the
statement will include words, such as 'expects,' 'should,'
'believes,' 'anticipates' or words of similar import. Similarly,
statements that describe future plans, objectives or goals are also
forward-looking statements. While Chanticleer is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include conditions and servicing of current debt
obligations, maintaining and protecting brand recognition, the need
for significant capital, increasing costs of fuel and freight,
protection of intellectual property, competition and other factors,
any of which could have an adverse effect on the business plans of
Chanticleer, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by
Chanticleer that they will achieve such forward-looking statements.
For further details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K,
Form 10-Q and Form S-1, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Chanticleer
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
Contact Information:
Investor Relations Jason Assad 678-570-6791
Ja@chanticleerholdings.com
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