Marlin Equity Partners Completes Take-Private Acquisition of Bazaarvoice
February 01 2018 - 8:35AM
Bazaarvoice, Inc. (Nasdaq:BV), a leading provider of
consumer-generated content (“CGC”), advertising and personalization
solutions, announced today that it has been acquired by affiliates
of Marlin Equity Partners. The transaction, originally announced on
November 27, 2017, was completed on February 1, 2018, with
Bazaarvoice stockholders receiving $5.50 per share in cash.
Bazaarvoice's stockholders approved the transaction at a special
meeting held on January 29, 2018.
“Our long-term strategy is to help brands and retailers around
the world use CGC to enhance the customer experience and stand out
in the constantly changing digital environment,” said Gene Austin,
Chief Executive Officer and President of Bazaarvoice. “Marlin has a
strong history of growing businesses in the software sector and we
are excited to have a partner that is supportive of our vision to
bring innovative e-commerce and data-driven solutions to market
faster and more efficiently.”
“Bazaarvoice excels at providing today’s top brands and
retailers with scalable consumer-generated content applications,
services and data offerings,” said Nate Pingelton, a principal at
Marlin. “We look forward to backing Bazaarvoice with additional
financial resources and strategic support that will help accelerate
growth, drive product innovation and allow the company to continue
delivering best-in-class solutions to its customers.”
With the closing of the transaction, Bazaarvoice's common stock
has ceased trading on NASDAQ under the symbol BV.
GCA acted as financial advisor and DLA Piper LLP (US) served as
legal advisor to Bazaarvoice. Schulte Roth & Zabel LLP
served as legal advisor to Marlin.
About Bazaarvoice Bazaarvoice helps brands and
retailers find and reach consumers, and win them with the content
they trust. On a monthly basis, more than one-half billion
consumers utilize the Bazaarvoice Network to view and share
authentic consumer-generated content, including ratings and
reviews, as well as curated visual content, across 5,500 brand and
retail websites. This visibility into shopper behavior allows
Bazaarvoice to capture unique first-party data and insights that
enable its targeted advertising and personalization
solutions. Founded in 2005, Bazaarvoice is headquartered in
Austin, Texas with offices across North America, EMEA and APAC. For
more information, please visit www.bazaarvoice.com.
About Marlin Equity Partners Marlin Equity
Partners is a global investment firm with over $6.7 billion of
capital under management. The firm is focused on providing
corporate parents, shareholders and other stakeholders with
tailored solutions that meet their business and liquidity needs.
Marlin invests in businesses across multiple industries where its
capital base, industry relationships and extensive network of
operational resources significantly strengthen a company’s outlook
and enhance value. Since its inception, Marlin, through its group
of funds and related companies, has successfully completed over 120
acquisitions. The firm is headquartered in Los Angeles, California
with an additional office in London. For more information, please
visit www.marlinequity.com.
Media Contact:
Alison Kwong
Bazaarvoice, Inc.
512-551-6285
pr@bazaarvoice.com
Marlin Contact:
Peter Spasov
Marlin Equity Partners
310-364-0100
pspasov@marlinequity.com
Bazaarvoice, Inc. (delisted) (NASDAQ:BV)
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