Buffalo Wild Wings Adds Its Own Special Sauce to Citrus Bowl Activations
December 07 2015 - 1:17PM
Business Wire
Key Activations Include Limited Time Wing Sauce
Collaboration with Mountain Dew, In-Stadium Concessions, Website
Hub, Social Media Engagement and a Record $2.7 Million Donation to
Boys & Girls Clubs of America
Entering its second year as a title sponsor of the Citrus Bowl,
Buffalo Wild Wings today unveiled a series of activations that aim
to bring to life one of the longest running bowl games for fans
attending, watching from a B-Dubs restaurant and following online
or via mobile devices. Key activations include a limited time only
wing sauce collaboration with Mountain Dew, in-stadium concessions,
live feed reactions from restaurants, an interactive website hub,
social media giveaways and philanthropic activities in partnership
with the Boys and Girls Clubs of America.
The Buffalo Wild Wings Citrus Bowl, featuring the University of
Michigan and University of Florida will be played at 1:00 p.m. ET
on Friday, Jan. 1, 2016 and televised on ABC.
“We enjoyed a tremendous inaugural year partnering with the
Citrus Bowl, and are excited to welcome two of the most storied
college football programs to participate in this year’s game,” said
Bob Ruhland, vice president of marketing at Buffalo Wild Wings.
“This year, we’re focusing on new ways that help create an
authentic B-Dubs experience for fans in the stands, those watching
from our 1,150 restaurants and those following the action online
and from their phones. We’re the sports fans biggest fan, so we’re
constantly looking for opportunities to enhance their gameday
experiences.”
Zesty Citrus Sauce & In-Stadium Food OfferingsTo celebrate
the Buffalo Wild Wings Citrus Bowl, Buffalo Wild Wings partnered
with Mountain Dew to create a limited time only sauce – Zesty
Citrus. Available in restaurants from December 14, 2015 through
January 2, 2016, the bold citrus flavor of Mountain Dew was infused
with lemongrass and spicy red pepper-flakes to create a blast of
sweet and spicy that will leave Guests asking for more.
For the first time, more than 60,000 fans attending the Buffalo
Wild Wings Citrus Bowl will also be able to purchase boneless wings
spun in Zesty Citrus and Honey BBQ sauces at two B-Dubs branded
concession areas and enjoy chicken tenders served with Honey BBQ at
three additional locations within the stadium.
Live Feed Reactions from RestaurantsIn an effort to put a
spotlight on the atmosphere and real-time reactions from within a
Buffalo Wild Wings during bowl season, live feed video will be
displayed on the in-stadium video board following pivotal moments
and touchdowns during the Citrus Bowl. Reactions from Wolverines
and Gators fans will be streamed from local B-Dubs restaurants in
Ann Arbor, MI (State Street location) and Lake City, FL,
respectively.
Website Hub & Social Media EngagementFans looking to follow
the action leading up to and around the Buffalo Wild Wings Citrus
Bowl can visit www.buffalowildwings.com/citrusbowl. The site
provides fans with information about the bowl and B-Dubs locations
to watch the game, showcases images curated from Instagram
(#BWWCitrusBowl) and pulls a live feed of Citrus Bowl related
headlines.
On Twitter (@BWWings), B-Dubs will provide opportunities for
fans to attend the Citrus Bowl through free ticket giveaways and
during the game will re-introduce the popular #TweetShirtCannon. On
January 1, fans can feel like a part of the live-game experience by
using the hashtag #TweetShirtCannon for a chance to win official
2016 Buffalo Wild Wings Citrus Bowl tee-shirts.
Team Up for KidsIn support of the company’s Team Up for Kids®
mission, which focuses on helping more kids play team sports,
Buffalo Wild Wings will present its 2015 donation to Boys &
Girls Clubs of America, totaling at least $2.7 million. An
additional donation of $10,000 will be presented to Boys &
Girls Clubs of Central Florida. B-Dubs is also providing 300
tickets to local area Orlando Boys & Girls Club members to
watch the Citrus Bowl and will host dozens of Team Up for Kids
participants at the Bowl’s “Day for Kids” event on December 30,
providing opportunities for kids to play interactive games with
players from the University of Michigan and University of Florida.
Finally, at the game’s FanFest on January 1, Buffalo Wild Wings
will create a donation wall allowing fans and supporters to make
donations to the Team Up for Kids program via paper pinups.
About Buffalo Wild Wings and Team Up for KidsBuffalo Wild
Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a
growing owner, operator and franchisor of Buffalo Wild Wings®
restaurants featuring a variety of boldly-flavored, made-to-order
menu items including its namesake Buffalo, New York-style chicken
wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering
signature sauces and seasonings with flavor sensations ranging from
Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood
atmosphere that includes an extensive multi-media system for
watching their favorite sporting events. Buffalo Wild Wings is the
recipient of hundreds of "Best Wings" and "Best Sports Bar" awards
from across the country. There are currently more than 1,130
Buffalo Wild Wings locations in the United States, Canada, Mexico,
the Philippines and the United Arab Emirates.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, like Buffalo Wild Wings on Facebook,
follow @BWWings on Twitter and visit www.BuffaloWildWings.com.
Buffalo Wild Wings’ charitable giving mission – TEAM UP FOR
KIDS™ – centers on the vision: There is a champion in every child.
We are committed to helping build communities where all kids can
thrive, compete, and belong to a team. As part of this mission,
Buffalo Wild Wings has teamed up with Boys & Girls Clubs of
America (BGCA) to help thousands of kids play on sports teams each
year. Buffalo Wild Wings is committed to donating and raising at
least $6 million for BGCA by 2017. Guests can join the effort
through donations from sauce and seasoning bottle purchases
and in-restaurant fundraising events. For more information, visit
www.buffalowildwings.com/giving.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151207006175/en/
Buffalo Wild Wings, Inc.Heather Leiferman,
952-278-9553hleiferman@buffalowildwings.com
Buffalo Wild Wings, Inc. (delisted) (NASDAQ:BWLD)
Historical Stock Chart
From Jun 2024 to Jul 2024
Buffalo Wild Wings, Inc. (delisted) (NASDAQ:BWLD)
Historical Stock Chart
From Jul 2023 to Jul 2024