Torontonians can enjoy a free Beyond
Burger® and ride, skate, walk or roll through a
multi-stop
adventure that promotes a more sustainable lifestyle
TORONTO, April 21,
2022 /CNW/ - Beyond Meat, Inc. (NASDAQ: BYND) is
taking over Woodbine Beach Trail on Earth Day, April 22 from 2 p.m. to 7
p.m., offering a unique and delicious way for Torontonians
to reduce their environmental footprint with a custom ride-thru and
free Beyond Burgers®. By providing an easy way to
make everyday routines more sustainable—like commuting by bike or
shifting to plant-based protein—Beyond Meat aims to promote habits
that are better for people and the planet this Earth Day and
beyond.
![Image of The Beyond Burger (CNW Group/Beyond Meat) Image of The Beyond Burger (CNW Group/Beyond Meat)](https://mma.prnewswire.com/media/1801278/Beyond_Meat_BEYOND_MEAT__CREATES_CUSTOM_RIDE_THRU__AN_ECO_FRIEND.jpg)
While 80 per cent of people in a recent
study1 said are willing to make changes
to reduce the impact of climate change, not enough people may be
making the connection between their food choices and the planet.
Beyond Meat aims to close this awareness gap and demonstrate that
change can start on our plates with a more sustainable protein
option. According to a peer-reviewed Life Cycle Analysis, swapping
a ¼ lb. U.S. beef burger for an original Beyond Burger generates
90 per cent less greenhouse gas emissions, and uses 99
per cent less water, 93 per cent less land
and 43 per cent less energy to produce. Research also
shows choosing a bike over a car just once a day reduces an average
citizen's carbon emissions from transport by 67 per
cent.2
"By offering an engaging and interactive way to enjoy the Beyond
Burger this Earth Day, we're helping Torontonians bridge the
connection between their everyday food choices and the growing
urgency of climate change," said Heena
Verma, Marketing Director, Canada, Beyond Meat. "Our ride-thru is a
lighthearted way of inspiring consumers to make small yet
significant strides in their sustainability journey. Our goal at
Beyond Meat is to make that journey as delicious and easy as
possible with plant-based protein that requires no sacrifice on
taste, nutrition or convenience."
In addition to environmental benefits, the Beyond Burger also
offers nutritional benefits. Offering the juicy, delicious taste
and texture of animal-based beef, the Beyond Burger is also packed
with 20 grams of protein derived from simple, plant-based
ingredients with 35% less saturated fat than 80/20 ground beef and
is made with no GMOs, soy, gluten or cholesterol.
Canadians can also feel good about supporting local when
choosing Beyond Meat. The Beyond Burger, as well as Beyond Beef, is
proudly produced at Beyond Meat's co-manufacturing facility in
Canada. Being able to produce its
delicious plant-based products locally enables Beyond Meat to
better serve Canadians while reducing the company's environmental
footprint.
For more information on how making the small decision to choose
Beyond Meat helps fight climate change and preserve our natural
resources, visit www.beyondmeat.com/en-CA/our-impact.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is
a leading plant-based protein company offering a portfolio of
revolutionary plant-based protein made from simple ingredients
without GMOs, bioengineered ingredients, hormones, antibiotics or
cholesterol. Founded in 2009, Beyond Meat products are designed to
have the same taste and texture as animal-based meat while being
better for people and the planet. Beyond Meat's brand commitment,
Eat What You Love™, represents a strong belief that there is a
better way to feed our future and that the positive choices we all
make, no matter how small, can have a great impact on our personal
health and the health of our planet. By shifting from animal-based
meat to plant-based protein, we can positively impact four growing
global issues: human health, climate change, constraints on natural
resources and animal welfare. As of December
2021, Beyond Meat had products available at approximately
130,000 retail and foodservice outlets in over 90 countries
worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat,
#BeyondBurger and #GoBeyond on Facebook, Instagram, Twitter and
TikTok.
____________________________________
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1
|
According to
respondents from 17 advanced economies spanning North America,
Europe and the Asia-Pacific. Pew Research Center (September
2021)
|
2
|
Bloomberg (March
2021)
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SOURCE Beyond Meat