Byrna Technologies Inc. (“Byrna” or the
“Company”) (Nasdaq: BYRN), a technology company
specializing in the development, manufacture, and sale of
innovative less-lethal personal security solutions, today announced
plans to increase its launcher production to 24,000 units per month
starting in January 2025. The production ramp-up, representing a
33% increase from the current capacity of 18,000 units per month,
will be accomplished by implementing two full shifts, five days a
week, at the Company’s Fort Wayne, Indiana, facility, with
additional capacity available on Saturdays when needed.
Concurrently, Byrna will begin producing its payload
ammunition—including Byrna Pepper, Byrna Max, and Byrna
Pro-Training rounds—at a new facility located just five miles from
its launcher factory.
These production initiatives are key steps in Byrna’s broader
“Made in America” strategy. Since 2020, Byrna has methodically
transitioned to domestic suppliers, growing the share of components
sourced in the United States from 11% to 79% for its flagship Byrna
SD launcher. With the election of Donald Trump, Byrna has
accelerated this effort, committing to exit China within the next
six months and to source 100% of the components for the Byrna SD
domestically by the end of 2025.
Byrna CEO Bryan Ganz said, “Increasing U.S. launcher production
and bringing ammunition manufacturing to the U.S. ensures we are
well positioned to meet rising demand we are seeing while also
ensuring the reliability of our supply chain and the quality of our
products. It’s not only the patriotic thing to do; it’s also good
business. By bringing the production of 100% of the components that
go into the Byrna Launchers to the U.S., we are creating
well-paying jobs for American workers, reducing lead times, and
eliminating the risks associated with unreliable foreign suppliers
and geopolitical uncertainty. Transitioning to a fully domestic
supply chain will allow us to proudly market the Byrna SD as 100%
Made in America.”
Byrna COO John Brasseur added, “After successfully ramping up
production from 10,000 to 18,000 launchers earlier this year, our
team has demonstrated that we can scale effectively while
maintaining the highest standards of quality and efficiency.
Reaching 24,000 units per month represents another significant step
as we continue to meet growing demand and reinforce our leadership
in the less-lethal space.”
Byrna’s expanded manufacturing capacity positions it to better
serve key U.S. markets, including law enforcement agencies such as
those participating in Operation Lone Star along the Texas-Mexico
border, where Byrna launchers are actively deployed. By sourcing
and manufacturing all components domestically, Byrna is more
closely aligning with customer priorities.
Transitioning to U.S.-based suppliers will lead to
higher margins for Byrna. The Company expects that increased
freight efficiency, higher volumes, and improved supply chain
efficiencies will more than offset any increases in purchase
prices. Additionally, this strategy will reduce geopolitical risks,
shorten lead times, and enable Byrna to market the Byrna SD as a
“Made-in-America” product, allowing the Company to command a higher
price for products.
About Byrna Technologies
Inc.Byrna is a technology company specializing in the
development, manufacture, and sale of innovative less-lethal
personal security solutions. For more information on the Company,
please visit the corporate website here or the Company's
investor relations site here. The Company is the manufacturer
of the Byrna® SD personal security device, a state-of-the-art
handheld CO2 powered launcher designed to provide a less-lethal
alternative to a firearm for the consumer, private security, and
law enforcement markets. To purchase Byrna products, visit the
Company's e-commerce store.
Forward-Looking StatementsThis
news release contains “forward-looking statements” within the
meaning of the securities laws. All statements contained in this
news release, other than statements of current and historical fact,
are forward-looking. Often, but not always, forward-looking
statements can be identified by the use of words such as “plans,”
“expects,” “intends,” “anticipates,” and “believes” and statements
that certain actions, events or results “may,” “could,” “would,”
“should,” “might,” “occur,” “be achieved,” or “will be taken.”
Forward-looking statements include descriptions of currently
occurring matters which may continue in the future. Forward-looking
statements in this news release include, but are not limited to,
our statements related to preliminary revenue results for the
fourth fiscal quarter and fiscal year 2024, the timing of the
release of full financial results for the quarter, trends regarding
brand recognition and future sales potential, sales during the
holiday season and during 2025, and the Company’s plans to open
Company-owned retail stores. Forward-looking statements are not,
and cannot be, a guarantee of future results or events.
Forward-looking statements are based on, among other things,
opinions, assumptions, estimates, and analyses that, while
considered reasonable by the Company at the date the
forward-looking information is provided, inherently are subject to
significant risks, uncertainties, contingencies, and other factors
that may cause actual results and events to be materially different
from those expressed or implied.
Any number of risk factors could affect our
actual results and cause them to differ materially from those
expressed or implied by the forward-looking statements in this news
release, including, but not limited to, disappointing market
responses to current or future products or services; prolonged,
new, or exacerbated disruption of the Company’s supply chain; the
further or prolonged disruption of new product development;
production or distribution or delays in entry or penetration of
sales channels due to inventory constraints, competitive factors,
increased shipping costs or freight interruptions; prototype, parts
and material shortages, particularly of parts sourced from limited
or sole source providers; determinations by third party controlled
distribution channels not to carry or reduce inventory of the
Company's products; determinations by advertisers to prohibit
marketing of some or all Byrna products; the loss of marketing
partners; potential cancellations of existing or future orders
including as a result of any fulfillment delays, introduction of
competing products, negative publicity, or other factors; product
design defects or recalls; litigation, enforcement proceedings or
other regulatory or legal developments; changes in consumer or
political sentiment affecting product demand; regulatory factors
including the impact of commerce and trade laws and regulations;
import-export related matters or sanctions or embargos that could
affect the Company's supply chain or markets; delays in planned
operations related to licensing, registration or permit
requirements; and future restrictions on the Company's cash
resources, increased costs and other events that could potentially
reduce demand for the Company's products or result in order
cancellations. The order in which these factors appear should not
be construed to indicate their relative importance or priority. We
caution that these factors may not be exhaustive; accordingly, any
forward-looking statements contained herein should not be relied
upon as a prediction of actual results. Investors should carefully
consider these and other relevant factors, including those risk
factors in Part I, Item 1A, (“Risk Factors”) in the Company's most
recent Form 10-K, should understand it is impossible to predict or
identify all such factors or risks, should not consider the
foregoing list, or the risks identified in the Company's SEC
filings, to be a complete discussion of all potential risks or
uncertainties, and should not place undue reliance on
forward-looking information. The Company assumes no obligation to
update or revise any forward-looking information, except as
required by applicable law.
Investor Contact:Tom Colton and Alec
WilsonGateway Group, Inc. 949-574-3860BYRN@gateway-grp.com
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