UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For
the month of January 2024
Commission File Number: 001-37385
Baozun Inc.
No. 1-9, Lane 510, West Jiangchang Road
Shanghai 200436
The People’s Republic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.
Form
20-F x Form 40-F ¨
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨
Indicate by
check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨
SIGNATURES
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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Baozun Inc. |
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By: |
/s/ Arthur Yu |
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Name: |
Arthur Yu |
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Title: |
Chief Financial Officer |
Date: January
24, 2024
Exhibit Index
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,”
“future,” “intends,” “plans,” “believes,” “estimates,” “confident,”
“potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,”
“outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements
about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties.
A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but
not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other
documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of
the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation
to update such information, except as required under applicable law.
Exhibit 99.1
Baozun
Announces US$20 million Share Repurchase Program
SHANGHAI, January
24, 2024 --
Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun,” the “Company” or the “Group”), a leading brand e-commerce
solution provider and digital commerce enabler in China,
today announced that the Company’s board of directors has authorized the management to set up and implement a new share repurchase
program under which the Company may repurchase up to US$20 million worth of its outstanding (i) American depositary shares (“ADSs”),
each representing three Class A ordinary shares, and/or (ii) Class A ordinary shares over the next 12 months starting from January 24,
2024, subject to the scope and limit of the general repurchase mandate granted by shareholders of the Company on June 15, 2023 and if
passed, a similar repurchase mandate to be put forward to shareholders in the upcoming annual general meeting of the Company.
The Company’s proposed repurchases
may be made from time to time on the open market at prevailing market prices and/or through other legally permissible means, depending
on market conditions and in accordance with applicable rules and regulations. After the publication of the annual results announcement
of the Company on or before March 31, 2024, the management of Baozun may implement the share repurchase, including but not limited to
implementing the share repurchase in accordance with plans under the Rule 10b5-1 and/or Rule 10b-18 under the U.S. Securities Exchange
Act of 1934, as amended. The Company’s board of directors will keep reviewing the share repurchase program periodically. The Company
plans to fund repurchases from its existing cash balance. As at the date of this announcement, no share repurchase plan has been entered
into and shareholders and prospective investors of the Company should note that there is no assurance of the timing, quantity or price
of any share repurchase or whether the Company will make any repurchase at all. Shareholders and prospective investors of the Company
should exercise caution when dealing in the securities of the Company.
Safe
Harbor Statements
This
press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,”
“expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,”
“estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,”
“guidance,” “going forward,” “looking forward,” “outlook” or other similar expressions. Statements
that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially
from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities
and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of
Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes
to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under
applicable law.
About Baozun
Inc.
Founded
in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than
400 brands from various industries and sectors around the world, including East and Southeast Asia, Europe and North
America.
Baozun
Inc. comprises three major business lines - Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and
is committed to accelerating high-quality and sustainable growth. Driven by the principle that “Technology Empowers the Future
Success,” Baozun’s business lines are devoted to empowering their clients’ business and navigating their new phase of development.
For
more information, please visit http://ir.baozun.com.
For investor
and media inquiries, please contact:
Baozun
Inc.
Ms. Wendy
Sun
Email: ir@baozun.com
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