BLOOMINGTON, Minn. and SAN FRANCISCO, Dec. 10,
2024 /PRNewswire/ -- CaringBridge, a nonprofit
health platform, and Instacart (NASDAQ: CART), the leading grocery
technology company in North
America, have partnered to allow easier community-led
support for groceries and essentials for family caregivers and
their loved ones. Users on the CaringBridge platform now have the
option to use Instacart to send and receive groceries and other key
household items like pharmacy supplies and over-the-counter
medications, pet food, beauty staples, electronics and more from
local, regional and national retailers across the country.
Instacart reaches more than 98% of U.S. households, as well as 95%
of those located in low-access areas commonly known as food
deserts, offering easier access to essentials for caregivers and
patients.
Through the new partnership, CaringBridge has offered guidance
on the grocery items caregivers and patients most often need,
through a CaringBridge Virtual Storefront on Instacart. Caregivers
and their loved ones can also build personalized lists with
favorite items from their preferred retailers, allowing them to
share these lists with their communities – both near and far – to
help them restock supplies, or meet unique needs of specific
dietary plans or occasions. Instacart offers tools that help
support caregivers like Instacart Health Care Carts – through
Instacart's gifting functionality – a tool that allows anyone to
order and send items from the more than 1,500 retailers on
Instacart directly to someone they'd like to support. Once an order
is placed, recipients have the ability to schedule their delivery
window and track the order. Instacart facilitates online grocery
shopping and same-day delivery from partner retailers, providing
convenient access to fresh and nutritious food and household items,
removing a trip to the store which can sometimes be challenging or
impossible while managing their health and wellness.
This new partnership gives CaringBridge users even more ways to
meet nutritional needs and adds to the benefits of Meal Train which
already exists within the CaringBridge platform.
"Access to nutritious food is essential for health and
well-being, and Instacart empowers caregivers and loved ones to
meet each individual's unique needs with ease," said Sarah Mastrorocco, Vice President and General
Manager of Health at Instacart. "Our partnership with CaringBridge
enables us to make caregiving more seamless, helping people provide
and receive meaningful support in their daily lives. From
delivering a few much-needed essentials to stocking up on a full
week's groceries, Instacart helps transform simple gestures into
impactful acts of care."
"We know that food requests are one of the top asks for support
from family caregivers to their communities," said Tia Newcomer, CaringBridge CEO. "Food helps
healing, and so we're thrilled to be able to expand the ways in
which nutritional needs of both family caregivers and their loved
ones are met during a health journey. Caregivers face incredibly
complex challenges throughout a health journey – from feelings of
isolation and overwhelm to emotional exhaustion from being 'always
on'. This partnership with Instacart helps alleviate that burden by
providing instrumental support while also allowing for
personalization of dietary needs in support of any health
journey."
Communities often struggle with how to help caregivers and loved
ones and what action to take. Food related requests are one of the
most impactful ways a visitor to CaringBridge can positively impact
the journey of a loved one or supporting caregiver.
Access to Instacart is available via CaringBridge.org today and
via the CaringBridge iOS app later this month.
About Instacart
Instacart, the leading grocery technology company in
North America, works with grocers
and retailers to transform how people shop. The company partners
with more than 1,500 national, regional, and local retail banners
to facilitate online shopping, delivery and pickup services from
more than 85,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information, visit
www.instacart.com/company, and to start shopping,
visit www.instacart.com. Maplebear Inc. is the registered
corporate name of Instacart.
About CaringBridge
CaringBridge is a no-cost, 501(c)(3) nonprofit health platform
that surrounds family caregivers with support while they care for a
loved one on a health journey. A donor-supported nonprofit founded
in 1997, the organization offers tools to share and document a
health journey, simplify care coordination, and connect caregivers
with a supportive community. CaringBridge addresses feelings of
overwhelm, isolation, and loneliness by improving emotional health
and social connectedness, helping people come together in support
of healing. With 320,000 people on the platform every day sending
or receiving support, there are over 1,600 messages of love, hope,
and compassion posted every hour. And every 12 minutes a new
CaringBridge page is started. The CaringBridge community includes
all 50 states and more than 242 countries around the world.
To support family caregivers, and to ensure no one goes through
a health journey alone, make a tax-deductible donation at
CaringBridge.org/give.
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SOURCE CaringBridge