Casey's Launches New Casey's Branded Snacks and Drinks With Over 100 New Products
January 11 2021 - 10:34AM
Business Wire
Casey’s private brand product expansion brings
its guests more variety and delicious tastes, with dozens of new
categories for high-quality value products
Casey’s General Stores (NASDAQ: CASY) is starting the new year
with an updated selection on store shelves, adding more than 100
new low price, high-quality snack and beverage products under the
Casey’s brand.
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Casey's Launches New Casey's Branded
Snacks and Drinks With Over 100 New Products (Photo: Business
Wire).
Beginning in January 2021, the broadened assortment of Casey’s
private brand products will encompass new snack categories,
including chips, jerky and nuts. It will complement Casey’s updated
offerings in water, automotive needs and its recently launched
packaged beverage and packaged bakery items that hit stores in the
last two months.
“We are constantly listening to our guests and building on
consumer insights to help ensure Casey’s continues to meet the
needs of our shoppers,” said Tom Brennan, chief merchandising
officer, Casey’s. “Our guests live busy, on-the-go lives and want a
great product at a great price from a brand they trust, and we are
confident that our updated and expanded Casey’s brand offerings
will deliver on what our guests want.”
The new products reflect Casey’s updated branding, which debuted
in October 2020, as well as a refreshed merchandising strategy,
focused on driving relevancy, engagement, and convenience for its
guests in the communities that Casey’s serves.
“The expansion of our private brand is a testament to the
expectations our guests have long held for Casey’s,” said Brennan.
“Convenient, delicious food and drinks have been and continue to be
central to our overall proposition, and the new private brand
selections bring this to life, whether in-store or online.”
The new product line will be available in more than 2,300
Casey’s stores and via online ordering across the company’s
16-state footprint starting in January 2021.The company will
continue to expand this new product line.
The introduction of more private brand products marks another
milestone in Casey’s three-year strategic plan shared in January
2020. The growing convenience retailer continues to deliver on this
plan across merchandising, digital, marketing and store growth
initiatives.
About Casey’s General
Stores
Casey's General Stores is a Fortune 500 company (NASDAQ: CASY)
operating over 2,300 convenience stores in 16 states. Founded more
than 50 years ago, the company has grown to become the
fourth-largest convenience store retailer and the fifth-largest
pizza chain in the United States. Casey’s provides freshly prepared
foods, quality fuel, and friendly service at every location. Guests
can enjoy Casey’s famous pizza with made-from-scratch dough,
donuts, a broad selection of drinks, sandwiches and salads. Learn
more and order in the app or online at www.caseys.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210111005775/en/
Katie Petru, katie.petru@caseys.com
Caseys General Stores (NASDAQ:CASY)
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