Central Garden & Pet Kicks off Football Season with New Partnerships; Promoting Responsible Pet Ownership and Community Fun Thro
November 11 2005 - 12:08PM
Business Wire
Central Garden & Pet Company (Nasdaq:CENT) today announced new
marketing partnerships with the Seattle Seahawks, Houston Texans,
New York Jets, Green Bay Packers and the University of California
Golden Bears. These football alliances are the latest chapter of an
overall consumer marketing and brand building initiative for the
Company. Central activated similar sponsorships with Major League
Baseball's Oakland Athletics, Texas Rangers, San Diego Padres and
Colorado Rockies during the 2005 season. "We are thrilled to be
aligning our leading products with such fantastic organizations,"
said Jim Heim, President -- Pet Division of Central Garden &
Pet. "By establishing a meaningful connection between our brands,
retail partners and consumers through the passion of football, we
can promote responsible pet ownership and differentiate all of our
brands in a unique and enjoyable way." The partnerships consist of
in-game, on-line and retail promotions all designed to appeal to
the teams' family-oriented fans, many of which have gardens and
pets. Central is working with its regional retail and national
chain partners in executing a "Family Fantasy Day Sweepstakes,"
where multiple families can win the ultimate game day VIP
experience by signing up at their local garden or pet store. The
sweepstakes will be supported in stores with football-themed end
aisle displays featuring special discount offers on products from
various Central pet brands including TFH/Nylabone, Four Paws,
Kaytee, Super Pet and All-Glass Aquarium. Tapping into people's
love for their gardens, pets and favorite teams, Central will run
on-line and in-game promotions where fans are encouraged to submit
photos of their pets dressed in their favorite team colors for a
chance to win tickets to a game and have their pet featured within
the stadium as the "Pet of the Week." "The Seattle Seahawks are
excited to have Central Garden & Pet as our partner. Seahawk
fans are as passionate about their pets as they are about their
team," said Lance Lopes, Vice President of Corporate
Partnerships/Legal Affairs -- Seattle Seahawks. Jason Hartlund,
Manager of Corporate Sales for the Green Bay Packers, added, "We
are absolutely delighted to have Central Garden & Pet as a new
corporate partner. The family-oriented promotions that we are
executing together this season are a perfect fit for the Packers
and our fans." Central Garden & Pet Company is a leading
innovator, marketer and producer of quality branded products for
the pet and lawn and garden supplies markets. Our pet products
include pet bird and small animal food, aquarium products, flea,
tick, mosquito and other pest control products, edible bones,
cages, carriers, pet books, and other dog, cat, reptile and small
animal products. These products are sold under a number of brand
names, including Kaytee, All-Glass Aquarium, Oceanic, Kent Marine,
Energy Savers Unlimited, Zodiac, Pre-Strike, Altosid, Nylabone,
TFH, Four Paws and Interpet. Our lawn and garden products include
grass seed, wild bird food, weed and insect control products,
decorative outdoor patio products and ant control products. These
products are sold under a number of brand names, including
Pennington, Norcal Pottery, New England Pottery, GKI/Bethlehem
Lighting, Lilly Miller, Matthews Four Seasons, AMDRO, Grant's,
Sevin and Over'n Out. For additional information on Central Garden
& Pet, including access to the Company's SEC filings, please
visit the Company's website at http://www.central.com/.
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