Pet Brands Team Up to Bring Bark at the Park Presented by AvoDerm® Natural Pet Foods & Nylabone® to Baseball Fans & Their D...
March 12 2014 - 12:30PM
Business Wire
Central Garden & Pet brands, AvoDerm Natural Pet Foods and
Nylabone, are teaming up with Major League Baseball® teams starting
this Spring on a campaign to promote the powerful bonds between
people and their pets. The centerpiece of the program is a series
of Bark at the Park Presented by AvoDerm and Nylabone events at
major league stadiums where dogs can join their families in the fun
and excitement of a baseball game. Fans will be able to purchase
tickets for themselves and their dogs, join in a pre-game pup rally
and even march around the field in a pre-game parade. On average,
about 500-600 dogs and their families at each game will participate
in these extremely popular events. The season-long program will
include in-store messaging at Petco™ and local independent
retailers, public service announcements, national PR and media,
charitable fundraising and direct engagement with fans at ballparks
across the country.
“We have a long history of working with Major League Baseball in
helping bring these pet-friendly events to a number of big league
teams,” said Jim Heim, President of Business Development for
Central Garden & Pet. “In 2014 we are looking to expand our
presence and create a winning combination for our brands and
business partners by sponsoring these unique and wonderful events
with teams like the New York Mets, Los Angeles Dodgers, Texas
Rangers, Seattle Mariners, Chicago White Sox, Oakland A’s and
Colorado Rockies. Baseball is still America’s pastime and the most
family-friendly professional sport. By partnering with these teams,
we are able to sample products, build brand awareness and promote
adoption, responsible pet ownership and animal health and welfare
to pet-loving families who also love baseball.”
Newly-elected Hall of Fame manager, Tony La Russa, who is also
the co-founder and Chairman of Tony La Russa’s Animal Rescue
Foundation (ARF,) is the program’s official ambassador and will
help promote the program through a public service campaign
encouraging people to adopt a new pet or a pal for their existing
pet.
“We at ARF are very excited to partner with AvoDerm, Nylabone,
Petco and the American Pet Products Association (APPA) this season
to bring Bark at the Park events to thousands of families and our
message to millions of Americans,” said La Russa. “Central Garden
& Pet is a long-time supporter of ARF’s mission to save dogs
and cats who have run out of time at public shelters and bring
people and animals together to enrich each other’s lives. Our ties
to baseball obviously run deep and this partnership combines two of
my favorite passions… baseball and pets.”
In addition to the partnership with ARF, AvoDerm Natural Pet
Foods and Nylabone will promote responsible pet ownership, pet
health and nutrition and pet adoption through strategic alliances
with Petco and the American Pet Products Association’s Pets Add
Life (PAL) campaign. Bob Vetere, President of the APPA, added,
“Pets Add Life is very proud to be a part of this fun and unique
campaign that celebrates the joys of pet ownership. This alliance
will help further our message, encouraging responsible pet
ownership and inspiring people to get a pal for their pet.”
The first Bark at the Park Presented by AvoDerm and Nylabone
event will take place at Citi Field in New York on Mother’s Day,
May 11th when the Mets take on the Philadelphia Phillies. Tickets
for all the Bark at the Park events are expected to sell out
quickly.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
is a leading innovator, marketer and producer of quality branded
products for the lawn and garden and pet supplies markets.
Committed to new product innovation, our products are sold to
specialty independent and mass retailers. Participating categories
in Lawn & Garden include: Grass seed and the brands
PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the
brand PENNINGTON®; weed and insect control and the brands AMDRO®,
SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio
products and the brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and
MATTHEWS FOUR SEASONS™. We also provide a host of other regional
and application-specific garden brands and supplies. Participating
categories in Pet include: Animal health and the brands ADAMS™ and
ZODIAC®; aquatics and reptile and the brands OCEANIC SYSTEMS®,
AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®,
SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH™,
NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the
brands FARNAM®, BRONCO® and SUPER MASK®. We also provide a host of
other application-specific pet brands and supplies. Central Garden
& Pet Company is based in Walnut Creek, California, and has
approximately 3,300 employees, primarily in North America. For
additional information on Central Garden & Pet Company,
including access to the Company's SEC filings, please visit the
Company’s website at www.central.com.
About Nylabone® Products
Nylabone® Products is a respected producer of premium pet
products, and the leader in safe, healthy chewing
for over 50 years®. Nylabone is a division of T.F.H.
Publications, Inc., the world’s most distinguished publisher of
high-quality care and training books for pets, and a founding
member of the American Pet Products Manufacturing Association
(APPMA). Nylabone is recognized for its excellence, quality,
innovation and leadership in today’s pet industry. Its patented and
patent-pending products are frequently industry award-winners.
T.F.H./Nylabone is a subsidiary of Central Garden & Pet
Company. For more information, visit www.nylabone.com.
About AvoDerm® Natural Pet Food
Good health shows and it starts with the optimum nutrition of
AvoDerm Natural dog and cat food recipes. Made with premium quality
proteins and omega rich avocados, AvoDerm uses no fillers or animal
by product meals and is manufactured in our own facility in
Irwindale, California. Natural avocados are a rich source of the
vitamins, fatty acids, and antioxidants that pets need for balanced
nutrition, along with a healthy skin and coat. What our recipes do
on the inside, shows on the outside.
About Tony La Russa’s Animal Rescue Foundation
At the core of ARF’s mission is the rescue of dogs and cats who
have run out of time at public shelters, giving them a chance at
life until a new home can be found. ARF couples this mission with
innovative programs strengthening the human-animal bond for
children, the elderly, and people in disadvantaged circumstances.
ARF allows people to experience the unconditional love and
acceptance of dogs and cats to fulfill our mission of “People
Rescuing Animals... Animals Rescuing People…”® Visit www.arf.net
for more information.
About Pets Add Life
Pets Add Life (PAL) is a non-profit grassroots
campaign established by the American Pet Products Association,
designed to promote the joys and benefits pets of all types
bring to our lives. With multiple pet ownership at an all-time
high (44% of pet owning households in the U.S. own more than
one pet), PAL encourages responsible, multiple pet ownership
and adoption, and ultimately works to spread the message of
the benefits associated with adding a pet to your life!
Visit www.petsaddlife.org for more information.
Central Garden & Pet CompanyMark Newberg, 847-330-5367
(Office) or 847-722-6754 (Mobile)mnewberg@central.com
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