AvoDerm® Natural Pet Foods, Nylabone® & Pets Add Life® Invite Basbeall Fans to Take Their Canine Pals out to the Ballgame ...
March 22 2018 - 3:00PM
Business Wire
Central Garden & Pet brands, AvoDerm® Natural Pet Foods and
Nylabone® and The American Pet Products Association (APPA) are
teaming up again this season with several Major League Baseball®
teams on a campaign to promote pet adoption and raise awareness
about the powerful bond between people and their pets. The Bark at
the Park tour will make seven stops this season including games
featuring the New York Mets, Los Angeles Dodgers, Texas Rangers,
Seattle Mariners, Oakland Athletics, Colorado Rockies and Milwaukee
Brewers. Fans will be able to purchase tickets for themselves and
their dogs, join in a pre-game parade around the field and enjoy
pet-friendly activities and free product samples. The season-long
program will include in-store messaging at local independent
retailers in select markets, public service announcements, national
PR and media, charitable fundraising and direct engagement with
fans at ballparks across the country.
“More than 30,000 dogs and their families have attended our Bark
at the Park events over the years,” said Jim Heim, President of
Business Development for Central Garden & Pet. “Our pets are
part of our families and people are including their pets in family
trips and activities. Baseball has really embraced this trend over
the last decade and we are proud to have helped develop and promote
the concept through our various team partnerships.”
The American Pet Products Association’s Pets Add Life or “PAL”
campaign that promotes the joys and benefits of pet ownership will
again be featured throughout the tour with fans encouraged to share
their pal’s picture on social media.
“Clinical research has shown that having pets in our lives adds
extraordinary benefits and improves our overall quality of life,”
added Bob Vetere, APPA President and CEO. “Bark at the Park offers
us a great way to spread our message and engage with fans who are
passionate about their pets.”
Hall of Fame manager and Vice President/Special Assistant with
the Boston Red Sox, Tony La Russa returns as the tour’s official
ambassador and will help promote the program through a public
service campaign at participating ballparks encouraging people to
adopt a new pet or a pal for their current pet. La Russa is the
co-founder and Chairman of the Animal Rescue Foundation (ARF) who
will again receive donations from Central Garden & Pet and the
teams to support ARF’s many initiatives including their Pets For
Vets program which provides dogs and trains them to be service dogs
for military veterans in need.
“Central Garden & Pet and the APPA are big supporters of
ARF’s mission to save dogs and cats who have run out of time at
public shelters and bring people and animals together,” said La
Russa. “ARF is honored to partner with AvoDerm, Nylabone and Pets
Add Life to help bring Bark at the Park events to hundreds of
thousands of families and fans across the country.”
The first Bark at the Park Presented AvoDerm, Nylabone and PAL
will take place at Globe Life Park in Arlington, TX on Saturday
April 7th when the Texas Rangers host the Toronto Blue Jays and an
estimated 600 dogs and their families. Tickets, which are expected
to sell out quickly, for the first event and all the Bark at the
Park games can be purchased through the teams’ official web
sites.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
is a leading innovator, producer and distributor of branded and
private label products for the lawn & garden and pet supplies
markets. Committed to new product innovation, our products are sold
to specialty independent and mass retailers. Participating
categories in Lawn & Garden include: Grass seed and the brands
PENNINGTON® and THE REBELS®; wild bird feed and the brand
PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®,
and OVER-N-OUT®; fertilizer and the brands PENNINGTON® and
IRONITE®; and decorative outdoor patio products under the
PENNINGTON® brand. We also provide a host of other regional and
application-specific garden brands and supplies. Participating
categories in Pet include: Animal health and the brands ADAMS™,
COMFORT ZONE®, FARNAM®, HORSE HEALTH™ and VITAFLEX®; aquatics and
reptile and the brands AQUEON®, CORALIFE®, SEGREST™ and ZILLA®;
bird & small animal and the brands KAYTEE®, Forti-Diet® and
CRITTER TRAIL®; and dog & cat and the brands TFH™, NYLABONE®,
FOUR PAWS®, IMS®, CADET®, DMC™, K&H Pet Products™, PINNACLE®
and AVODERM®. We also provide a host of other application-specific
pet brands and supplies. Central Garden & Pet Company is based
in Walnut Creek, California, and has approximately 4,200 employees,
primarily in North America. For additional information on Central
Garden & Pet Company, including access to the Company's SEC
filings, please visit the Company’s website at www.central.com.
About Nylabone® Products
Nylabone® Products is a respected producer of premium pet
products, and the leader in safe, healthy chewing
for over 50 years®. Nylabone is a division of T.F.H.
Publications, Inc., the world’s most distinguished publisher of
high-quality care and training books for pets, and a founding
member of the American Pet Products Manufacturing Association
(APPMA). Nylabone is recognized for its excellence, quality,
innovation and leadership in today’s pet industry. Its patented and
patent-pending products are frequently industry award-winners.
T.F.H./Nylabone is a subsidiary of Central Garden & Pet
Company. For more information, visit www.nylabone.com.
About AvoDerm® Natural Pet Food
Good health shows and it starts with the optimum nutrition of
AvoDerm Natural dog and cat food recipes. Made with premium quality
proteins and omega rich avocados, AvoDerm uses no fillers or animal
by product meals and is manufactured in our own facility in
Irwindale, California. Natural avocados are a rich source of the
vitamins, fatty acids, and antioxidants that pets need for balanced
nutrition, along with a healthy skin and coat. What our recipes do
on the inside, shows on the outside. For more information, visit
www.avodermnatural.com.
About ARF
ARF’s core mission is the rescue of dogs and cats who have run
out of time at public shelters, giving them a chance at life until
a new home can be found. ARF couples this mission with innovative
programs strengthening the human-animal bond for children, seniors,
veterans, and people in disadvantaged circumstances. Through ARF,
people experience the unconditional love and acceptance of dogs and
cats to fulfill a mission of “People Rescuing Animals... Animals
Rescuing People…”® Visit www.arflife.org for more information.
About Pets Add Life
Pets Add Life (PAL) is a national campaign established by the
American Pet Products Association (APPA) to promote the joys
and benefits pets of all types bring to our lives. PAL encourages
responsible pet ownership and adoption, and ultimately works
to spread the message of the joys associated with adding a pet to
your life! Visit www.petsaddlife.org or PAL on Facebook more
information.
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Central Garden & PetMark Newberg847-330-5367
Office847-722-6754 Mobilemnewberg@central.com
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