Comfort Zone® Launches New Opticalm™ Diffuser Based on Consumer Feedback
June 10 2021 - 9:00AM
Business Wire
New Outlet-Optimized Design Available Now
Comfort Zone®, a leading cat-calming brand owned by Central
Garden & Pet (Nasdaq: CENT, CENTA), is pleased to debut its new
Opticalm™ diffuser. The sleek design aims to improve the customer’s
overall experience and promote relaxation for beloved feline
companions.
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New outlet-optimized design available now
(Graphic: Business Wire)
The Opticalm cat-calming diffuser was created to continually
release pheromones that signal the area is familiar, helping cats
feel safe and happy. These pheromones mimic what happens in nature,
communicating safety and comfort using signals cats understand.
With its new design that optimizes precious outlet space, the
bottom outlet is left open for other devices and appliances. It
even features a rotatable plug and a modern look that fits in every
corner of consumers’ homes.
Comfort Zone conducted consumer interviews and in-home user
tests, gaining valuable insight to help improve the consumer
experience when using its calming diffusers.
“Consumers asked us to enhance the diffuser with a modern design
that optimizes valued outlet space, and we are excited to bring the
consumer’s feedback to life,” said Victoria Mann, General Manager
of Health and Wellness at Central Garden & Pet Company.
Mann continued, “Much like humans, cats get stressed in certain
situations, especially as a result of life milestones such as
welcoming new cats into the family, moving to a new home or having
visitors. We support cats’ emotional health by helping them feel
safe, happy and relaxed while reducing unwanted behaviors.”
The Comfort Zone brand connects with customers and is focused on
positive results. The brand’s goal is to enhance pet parents’
connections with their furry family members by helping pets feel
relaxed, happy and healthy.
Comfort Zone’s drug-free calming solutions are effective in and
around the home, encourage positive behavior, create a calming
environment, and are recommended to reduce urine marking and
scratching. Comfort Zone Calming Diffusers for cats and kittens are
available at Petco, Petco.com, Pet Supplies Plus,
Petsuppliesplus.com, Amazon.com and Chewy.com.
For more information about Comfort Zone products, visit
www.ComfortZone.com or follow Comfort Zone on Facebook, Twitter and
YouTube.
About Central Garden & Pet
Central Garden & Pet (NASDAQ: CENT, CENTA) understands that
home is central to life and has proudly nurtured happy and healthy
homes for over 40 years. With 2020 net sales of $2.7 billion,
Central is on a mission to lead the future of the pet and garden
industries. The Company’s innovative and trusted products are
dedicated to helping lawns grow greener, gardens bloom bigger, pets
live healthier and communities grow stronger. Central is home to a
leading portfolio of more than 65 high-quality brands including
Pennington, Nylabone, Kaytee, Amdro and Aqueon, strong
manufacturing and distribution capabilities and a passionate,
entrepreneurial growth culture. Central Garden & Pet is based
in Walnut Creek, California and has over 6,900 employees across
North America and Europe. For additional information about Central,
please visit the Company’s website at www.central.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210610005055/en/
Media Relations Contact Liz Nunan (925) 878-9465
lnunan@central.com
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