CDC Games Provides Update on Key Performance Metrics for Q1 2008
April 03 2008 - 8:35AM
Business Wire
CDC Games, a business unit of CDC Corporation (NASDAQ: CHINA), and
pioneer of the �free-to-play, pay-for-merchandise� model for online
games in China, today announced key performance metrics for certain
of its commercially available games during the first quarter of
2008. Since the settlement of the dispute with Mgame, the developer
of Yulgang, and the resumption of technical support and
comprehensive marketing activities, CDC Games has seen a sharp
rebound in the key metrics for this widely popular game in China.
Average daily revenue for Yulgang since the resolution of the Mgame
dispute on March 5, 2008, compared to prior average daily revenue
during Q1 2008, increased by approximately 208 percent. The
upcoming release of Yulgang 2.0, expected to be launched by the end
of April 2008, is anticipated to provide an additional uplift in
player volumes and average daily revenues. This rebound, coupled
with the company�s progress in the diversification of revenues
through new games in China, has fueled strong revenue growth during
Q1 2008 for CDC Games overall. Yulgang accounted for 34 percent of
average daily revenue for Q1 2008 in China with the newer games,
Special Force, Shaiya, MIR III, EVE Online and Shine Online,
accounting for approximately 66 percent of average daily revenue.
Total registered users across the company�s online games in China
grew by almost 13 million or approximately 10 percent, from
approximately 127 million at the end of Q4 2007 to approximately
140 million at the end of Q1 2008. Special Force, launched in China
in July 2007, continued to exhibit strong growth. Compared to Q4
2007, key metrics for Special Force in Q1 2008 were: Average daily
revenue growth of 330 percent; Growth in total registered users of
61 percent, now totaling more than 19 million; Growth in peak
concurrent users (PCU) of 95 percent, and Growth in average
concurrent users (ACU) of 87 percent. �We are very pleased with the
improved performance of our online game portfolio in China and
particularly in the strong recovery of Yulgang and continued growth
of Special Force,� said John Huen, chief operating officer of CDC
Games. �We have now diversified our revenues and we will be highly
focused on using the momentum established during Q1 to continue to
grow these established games. We have also now established the
critical mass that we believe is needed to effectively launch new
games in China. The launch of a new game requires a significant
up-front investment for any publisher, and we believe that we have
the distinct advantage of an established base of players for
marketing and the ability to spread our infrastructure and
maintenance costs across the entire portfolio.� Huen added, �We
have completed the integration of our two games platforms in China,
the 17games platform and the Optic platform acquired in June 2007.
In doing so we have streamlined the combined operations by
eliminating redundant functions, consolidating technical support,
customer service and marketing, and combining our purchasing power.
These benefits have resulted in a more effective operation and are
expected to improve our operating margins going forward. We hope to
finish Q2 with positive cash flow for CDC Games.� During Q1 2008,
CDC Games also continued to further diversify revenue through the
expansion of its international operations. Key components in this
strategy are the new operations in the U.S. and Japan markets. As
both the US and Japan Massively Multiplayer Online (MMO) games
markets are relatively new and immature with the free-to-play model
that has developed quickly in Asia, significant education and
investment are still required. CDC Games International (CGI) and
CDC Games USA have focused initial efforts on building communities
of players for their games. We believe that the success of these
early-stage objectives is best measured by total unique game
players, average play time, average concurrent user base and peak
concurrent user base growth. Minna de Battle in Japan has grown its
base of total unique players to more than 39,000 during Q1 2008,
while Lunia in the US has grown its base of total unique players to
more than 42,000 during the same period. Most recently, ACU for
Lunia has grown by more than 70 percent and PCU has grown by more
than 25 percent during March 2008, indicating increasing market
momentum. Both Minna de Battle, averaging 2.5 hours per player per
day, and Lunia, averaging 3 hours per player per day, show healthy
game play times. �We are very pleased with the early momentum we
are gaining with both Minna de Battle in Japan and Lunia in the
U.S.,� said Jeffrey Longoria, president of CDC Games International.
�These games are still immature but expected to grow rapidly, as is
typical of the free-to-play model, and require significant
investments in marketing to attract and retain players as we build
toward critical mass. Our efforts thus far have been successful and
we will continue to focus on building strong communities and social
elements for our players. As we do so, we will also be laying the
foundation for launching additional games, such as 'Digimon RPG,'
later in the year.� About CDC Games CDC Games is one of the market
leaders of online and mobile games in China with more than 140
million registered users. The company pioneered the "free-to-play,
pay-for-merchandise" online games model in China with Yulgang and
launched the first free-to-play, pay for merchandise FPS (first
person shooter) game in China with Special Force. Launched in July
2007, Special Force has consistently ranked in the Top 10
downloaded games in China and becoming the top revenue producer for
CDC Games. Currently, CDC Games offers six popular MMO online games
in China that include: Special Force, Yulgang, Shaiya, Mir III,
Shine and Eve Online. In March 2007, the company announced the
formation of CDC Games Studio to establish strategic relationships
with selected games development partners to accelerate the
development of new, original online games for China and other
targeted global geographies. CDC Games anticipates being able to
deploy up to $100 million for CDC Games Studio investments through
contributions from CDC affiliated companies, external partners and
its internal resources. Through its CDC Games International (CGI)
subsidiary, the company launched Minna de Battle in Japan in
December 2007. In February 2008, CDC Games USA launched the
www.12FootTall.com portal to showcase online games in North
America, sell virtual merchandise and promote collaboration among
players. Also in February 2008, CGI launched Lunia, its first game
in North America, further strengthening its position as a global
publisher of online games. For more information on CDC Games,
visit: www.cdcgames.net. About CDC Corporation The CDC family of
companies includes CDC Software focused on enterprise software
applications and services, CDC Games focused on online games, and
China.com focused on portals for the greater China markets. For
more information about CDC Corporation (NASDAQ: CHINA), please
visit www.cdccorporation.net. Cautionary Note Regarding
Forward-Looking Statements This press release includes
"forward-looking statements" within the meaning of the United
States Private Securities Litigation Reform Act of 1995. These
forward-looking statements include statements regarding our belief
regarding our foundation for future success throughout the year,
our beliefs regarding the consistency of our business, our beliefs
regarding the expected launch of Yulgang 2.0, including the timing
thereof and the potential impact on player volumes and average
daily revenues, our strategic focus in subsequent quarters, our
beliefs regarding the critical mass required to launch new games,
our belief regarding our advantages of having an established base
of players for marketing and the ability to spread our
infrastructure and maintenance costs across the entire portfolio of
games, our beliefs regarding our competitive position, our beliefs
regarding the benefits of our integration efforts and their
expected effects on operating margins going forward, our beliefs
regarding the use of total unique game players, average play time,
average concurrent user base and peak concurrent user base growth
as measurement of success in our early-stage objectives, our
expectations regarding any game�s growth, our ability to establish
and grow communities of players and lay foundations for future
games, the ability of CDC Games to diversify and continue
diversifying its revenues, successfully measure, choose, collect
data regarding and evaluate key performance metrics for our games,
the ability to successfully grow in key performance areas,
diversify our revenue and achieve or maintain quarter over quarter
revenue growth, the ability to upgrade and release new games and
newer versions of existing games and the timeliness thereof, our
belief regarding growth trends for our new and existing games, our
ability to complete successful open and closed beta tests in the
future, our ability to maintain successful commercial performance
and average revenue per user and peak concurrent users for Minna de
Battle, our ability to launch additional games both inside and
outside of China our ability to continue to fortify our position in
the online games markets, through content updates, regional
expansion in China and globally, and efficient distribution, our
expectations regarding future financial performance, and other
statements that are not historical, the achievement of which
involve risks, uncertainties and assumptions. If any such risks or
uncertainties materialize or if any of the assumptions proves
incorrect, our results could differ materially from the results
expressed or implied by the forward-looking statements we make.
These statements are based on management's current expectations and
are subject to risks and uncertainties and changes in
circumstances. There are important factors that could cause actual
results to differ materially from those anticipated in the forward
looking statements, including the following: (a) the ability to
realize strategic objectives by taking advantage of market
opportunities; (b) the ability to successfully develop, license and
market first person shooter and other games; (c) the future growth
of the online games industry in the China market and other markets
throughout the world; (d) the possibility of launch and development
delays; (e) the development of competing products and technology;
(f) the continued popularity and player acceptance of Yulgang,
Special Force and our other games; and (g) the continuation of our
contractual and other partners to perform their obligations under
agreements with us. Further information on risks or other factors
that could cause results to differ is detailed in filings or
submissions with the United States Securities and Exchange
Commission made by CDC Corporation in its Annual Report for the
year ended December 31, 2006 on Form 20-F filed on July 2, 2007.
All forward-looking statements included in this press release are
based upon information available to management as of the date of
the press release, and you are cautioned not to place undue
reliance on any forward looking statements which speak only as of
the date of this press release. The company assumes no obligation
to update or alter the forward looking statements whether as a
result of new information, future events or otherwise.
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