FullThrottle Partners With Spectrum Reach® to Launch SmartScheduler, a New Data-Driven Media Buying Platform for Auto Marketers
February 09 2022 - 9:30AM
FullThrottle Technologies, LLC, an end-to-end
privacy-compliant first party data platform that helps
marketers identify and target audiences and measure
results, and Spectrum Reach, the advertising sales business of
Charter Communications, Inc., (NASDAQ: CHTR), today announced the
launch of SmartScheduler, a buying and attribution platform
for data-informed linear cable, streaming TV, broadcast radio, and
streaming audio for auto buyers.
“With our partnership with Spectrum Reach, we’ve
taken a giant leap forward in the video space, and are now
able to more comprehensively articulate the auto-shopper
journey, beyond the traditional analytics and digital
clicks the industry uses,” says Amol Waishampayan, Chief
Product Officer at FullThrottle Technologies.
Smart Scheduler’s innovative technology
infuses linear and streaming video buys
with local auto retailers’ proprietary data which is then
analyzed via FullThrottle’s Zerograph Identity
Solution, the leading anonymized identification and
marketing platform.
SmartScheduler is connected to Spectrum
Reach’s advertising solutions and allows buyers to
purchase and ultimately measure linear and
streaming activations facilitated by the
platform. Leveraging Spectrum Reach’s aggregated and
de-identified data, SmartScheduler provides the ultimate
closed-loop attribution solution in the video space for auto
buyers.
“With SmartScheduler, we can make the scheduling
process more efficient for our auto retail clients by helping
them better find, reach and measure the most valuable
in-market shoppers,” said Beth Plummer, Senior Vice President
and Chief Revenue Office, Spectrum Reach.
SmartScheduler offers the ability to:
- Facilitate easier and quicker
privacy-compliant, data-driven media activations;
- Measure the true influence
of linear and streaming TV throughout the shopper
journey;
- Validate linear TV and streaming
TV spend with AI-powered reporting.
About FullThrottle FullThrottle is
an end-to-end, first party data platform that facilitates
identification, marketing, and measurement of audiences
across all mediums. Powered
by Advanced AI, FullThrottle customizes
data-driven retail solutions for agencies, media companies,
and brands. For more information, visit
https://www.fullthrottle.ai/.
About CharterCharter
Communications, Inc. (NASDAQ: CHTR) is a leading broadband
connectivity company and cable operator serving more than 32
million customers in 41 states through its Spectrum brand. Over an
advanced communications network, the company offers a full range of
state-of-the-art residential and business services including
Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum
Business® delivers the same suite of broadband products and
services coupled with special features and applications to enhance
productivity, while for larger businesses and government entities,
Spectrum Enterprise provides highly customized, fiber-based
solutions. Spectrum Reach® delivers tailored advertising and
production for the modern media landscape. The company also
distributes award-winning news coverage, sports and high-quality
original programming to its customers through Spectrum Networks and
Spectrum Originals. More information about Charter can be found
at corporate.charter.com.
ContactSiliconAlleyMedia for Full
ThrottleAlexandra Levyalex@siliconalley-media.com
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