Your Smartphone Could Be Worth $12,000, New Survey Finds
May 21 2013 - 8:00AM
Business Wire
Smartphone addicted Americans have something to feel good about.
Findings from a new ClickSoftware (NasdaqGS: CKSW) poll show that
American smartphone owners paid an average of $174 for their
current smartphone, however, the ubiquitous accessory could
actually put up to $12,000 in time-saving value in its owner’s
palm. This dollar amount represents the 97 percent of American
smartphone owners who use apps and report that such usage saves
them up to 88 minutes a day. Equivalent to as much as 22 days’
worth of free time per year, smartphone owners should open that
calendar app and schedule a vacation to celebrate.
The online survey of 2,120 U.S. adults (among whom 971 are
smartphone owners) was conducted by Harris Interactive in April
2013 on behalf of ClickSoftware, the leading provider of
automated mobile workforce management and enterprise mobility
solutions.
“This survey calculates a concrete value of the benefits that
mobility brings to everyday life and it is apparent that the
smartphone-toting masses are, in reality, carrying quite a high
ticket item, far more valuable than the price they paid to purchase
the device,” said Gil Bouhnick, vice president of Mobility,
ClickSoftware. “Beyond being a five-figure personal accessory, the
smartphone can afford its owner, on average, more than 500 hours
per year in savings accrued by using popular apps like email, text
and GPS as tallied from our survey data.”
97 percent of smartphone owners who use apps report saving time
each day by using at least one of the 16 types of apps listed in
the survey. Key findings include:
1. Surprise! People do more with a smartphone than snap pics
of their food.
- Email, text and social networking apps
lead the pack for frequency of use, followed by games and web
browsing, with weather, GPS and calendar apps also making it onto
the leaderboard.
Most Frequently UsedApp
Types
Percentage ofSmartphone Owners
WhoSay This Type of App isOne of Their Top
ThreeMost-Used Apps
Average Time SavedPer Day By
Using ThisType of App
Email 50% 35 minutes Text
42% 53 minutes Social Networking 39%
25 minutes Games 26% 18
minutes Web Browsing 25% 33 minutes
Weather 21% 17 minutes Maps or GPS
14% 24 minutes Calendar
10% 23 minutes
2. Now we know why men don’t ask for directions.
- Men (17 percent) are more likely than
women (10 percent) to identify GPS apps as one of the three types
of apps they use most often. More than half (59 percent) of people
who use GPS (either most, second-most or third-most) consider
themselves to be extremely or very productive when using GPS and 72
percent say GPS saves them up to 30 minutes per day, versus
completing the same task without the app, for instance, using a
paper map.
3. You can swipe and type your way to a more productive self,
saving more than an hour of your day.
- After selecting the top three types of
apps they use most frequently, the smartphone owners who use apps
collectively attribute a total savings of as much as 88 minutes per
day to app use—up to 10 hours per week or 535 hours (22 days) per
year—as opposed to functioning without the use of those smartphone
apps.
Average Time Saved Per Day With App Used Most
39 minutes With App Used Second-Most 27
minutes With App Used Third-Most 22 minutes
Total Up to
88 Minutes
4. Like a fine wine, your smartphone actually appreciates in
value.
- According to Social Security
Administration data1, the average U.S. annual wage is $45,790,
which makes the average cost of an hour of an American worker’s
time $22 based on a typical 40 hour work week. Multiply that by the
up to 535 hours per year in time savings simply realized from
smartphone owners’ use of their top three apps and the true value
of the smartphone emerges at approximately $12,000 ($11,777) for
just one year of use.
$12K Breakdown 88 minutes per day
=
535.33 hours per year (88 minutes *
365 days per year) / 60 minutes per hour = 535.33 hours per year
535.33 hours per year =
22.3
days per year 535.33 hours per year / 24 hours per day = 22.3
days per year
535.33 hours per year =
11,777.26 USD 22.0 USD national average hourly wage *
535.33 hours per year = 11,777.26 USD
5. Personal and professional crossover use may contribute to
the $12,000 value.
- Email and GPS seem to be the apps with
the most balanced split between work and personal use by employed
smartphone users, with about one in five saying they use these for
mostly work use, and one third saying they use them equally for
both work and personal use. One in five email app users designate
their productivity level as extremely productive when using mobile
email on their smartphone.
6. Whether you care more about Facebook status updates
or weather updates depends on your age.
- People ages 35+ are far more likely to
list weather apps among their top three most-often used, while the
younger 18-34 crowd plays on social networking sites with more
frequency. Interestingly, 79 percent of smartphone owners say they
save up to an hour per day by using weather apps, perhaps to avoid
running late after ransacking the house for that lost umbrella or
sitting in weather-related traffic delays.
7. You’re probably leaving untapped productivity potential in
your pocket.
- While smartphone owners report feeling
productive when they use apps on their phones, the survey also
reveals a majority (82 percent) feel they are probably not using
all the features and apps on their smartphones to the fullest. And
77 percent of them feel it is important to be able to access their
information from multiple devices (e.g. smartphone, laptop and
tablet).
“Given the world’s massive immersion in mobile computing, it has
been an eye-opening exercise to measure a facet of its influence on
modern America, and certainly, specific professions that rely on
mobility to support job performance have the potential to derive an
even higher dollar figure than $12K,” added Bouhnick. “As powerful
as our survey results prove the smartphone to be, the exciting
reality is today’s mobile technology innovation has only scratched
the surface of its potential to propel success, both in personal
life and in business. The trend of “consumerization of IT” is sure
to make workers demand this productivity in their workplace. As the
lines continue to blur between work and non-work mobile device use,
organizations will seek out cost-effective solutions that empower
their mobile workforce and enhance their bottom line while
supporting complete workflows required in the enterprise
market.”
Survey Methodology
This survey was conducted online within the United States by
Harris Interactive on behalf of ClickSoftware from April 1-3, 2013
among 2,120 adults ages 18 and older, among which 971 are
smartphone owners. This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can
be calculated. For complete survey methodology, including weighting
variables, please contact clicksoftware@schwartzmsl.com.
About ClickSoftware
ClickSoftware (NasdaqGS: CKSW) is the leading provider of
automated mobile workforce management and service optimization
solutions for the enterprise, both for mobile and in-house
resources. As pioneers of the “Service chain optimization” concept,
our solutions provide organizations with end-to-end visibility and
control of the entire service management chain by optimizing
forecasting, planning, shift and task scheduling, mobility and
real-time management of resource and customer communication.
Available via the cloud or on-premise, our products incorporate
best business practices and advanced decision-making algorithms to
manage service operations more efficiently, in a scalable,
integrated manner. Our solutions have become the backbone for many
leading organizations worldwide by addressing the fundamental
question of job fulfillment: Who does What, for Whom, With what,
Where and When.
ClickSoftware is the premier choice for delivering superb
business performance to service sector organizations of all sizes.
The company is headquartered in the United States and Israel, with
offices across Europe, and Asia Pacific. For more information,
please visit www.clicksoftware.com. Follow us on Twitter.
1
http://money.cnn.com/2013/04/01/news/economy/jobs-wages/index.html.
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