AudienceXpress Announces Industry Veteran Scott Collins as Head of U.S. Commercial Sales and Operations
June 13 2024 - 8:00AM
Business Wire
With an established track record for advocacy on behalf of
advertisers, Collins will build on AudienceXpress’ ability to
deliver measurable results, efficiently and effectively.
AudienceXpress, the Comcast-owned ad buying platform, today
announced that it has named advertising and technology industry
veteran Scott Collins as Head of U.S. Commercial Sales and
Operations. In this role, Collins will oversee all aspects of
AudienceXpress’ U.S. business, including management of advertising
sales and revenue, business operations, and inventory optimization.
He will be based in New York and report to Katy Loria, U.S. CRO of
FreeWheel.
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“With an extensive career in advertising media sales, as well as
ad tech experience in the identity, data and advanced TV space,
Scott is uniquely positioned to bring focus and advancement to
AudienceXpress and its customers,” said Loria. “His sharp business
acumen, focus on the customer, solutions-oriented approach to
sales, and strong relationships within the ad community as well as
his commitment to employee development will be incredibly valuable
to us. We look forward to Scott maximizing the power of
AudienceXpress’ ability to connect audiences and advertisers across
all screens in the AudienceXpress footprint of 60 million U.S.
households.”
Collins joins AudienceXpress from Blockgraph, where he was
Executive Vice President, Client Partnerships & Sales Strategy,
responsible for long-term strategy for advanced TV advertising and
managing client and agency partnerships. Prior to Blockgraph, he
was at AMC Networks for more than a decade, in advertising sales
and strategy leadership positions. During his time at AMC, Collins
oversaw the creation of the company’s data sales practice and
marketing advanced audience segments across both linear and digital
TV. Before joining AMC, he worked as Vice President of Cable
Entertainment Ad Sales at NBCUniversal. Earlier in his career,
Collins held roles at A&E, Nielsen Media Research, and CBS
Television Network and is a graduate of Hofstra University.
About AudienceXpress AudienceXpress is a Comcast company
that provides market-leading media solutions that allow advertisers
to buy premium TV advertising – across all screens – on an audience
basis. In today’s dynamic and evolving media marketplace,
AudienceXpress provides direct, easy and scaled access to the
premium TV audiences that matter, including across broadcast,
cable, digital and connected TV. For more information, visit
audiencexpress.com.
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Media: Meredith Fitzgerald 215-970-8504
Meredith_Fitzgerald@Comcast.com
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