Hutchison Telecommunications to Optimize Mobile Internet User Experience With Comverse Data Management and Monetization
February 27 2012 - 7:00AM
Comverse® (Nasdaq:CMVT), a global leader in BSS, mobile Internet
and value added services, today announced that Hutch Telecom Lanka,
part of the Hutchison Whampoa Group, selected the Comverse Mobile
Internet Data Management and Monetization (DMM) solution for the
network's rapidly growing data traffic, accelerating implementation
of new plans and offerings to enrich the user experience and
generate new revenues in Sri Lanka.
"Mobile Broadband is expanding rapidly in Sri Lanka, accounting
for an increasingly large share of our total business. It is vital
for us to deliver the freshest and highest quality experience to
our users now and in the future," said Mr. Anand Prakash, Chief
Operating Officer of Hutch Telecom Lanka. "Easy and rapid
implementation of attractive segmented data plans and exciting
services will increase our differentiation in the market and enable
data to fulfill more of its revenue potential."
The comprehensive solution selected by Hutch Telecom Lanka
includes a pre-integrated DMM PCRF Policy Manager with the DMM DPI
Traffic Manager and the DMM Application Gateway. The Policy Manager
is based on a unique model providing high coverage of desired
business cases with excellent performance. Pre-integration with
Hutch's existing Comverse Real-Time Billing makes the solution
truly end-to-end for rapid creation of data monetization plans
facilitating lower Total Cost of Ownership (TCO) and accelerating
time to market.
The rich selection of pre-configured use cases and the
easy-to-use operator interface further promote the utmost agility
and speed-to-profit for segmented plans, offers, incentives and
advanced monetization use cases — including quota-based plans that
take into account device information and assure prioritization and
QoS for premium services, and location-based plans that leverage
cell information and tailored metrics to fine-tune
effectiveness.
"Comverse has become a data market leader by enabling smart
Mobile Internet service providers like Hutch Telecom Lanka to
deliver a richer and higher quality mobile Internet experience,"
said Amos Marom, Head of Comverse Mobile Internet Unit. "As a
trusted Hutch partner in VAS and Billing services, it is our honor
to help them extend their competitive edge by taking their mobile
data to the next level of management, monetization and user
experience — while lowering TCO."
"Combining BSS with the state-of-the-art DMM Policy Management
and Enforcement supports today's and tomorrow's business use cases,
accelerating monetization and market innovation," concluded
Marom.
Click for more information about Comverse Mobile Internet. To
meet with Comverse at Mobile World Congress, contact
yael.rohar@comverse.com.
About Hutchison Telecom Lanka
Hutchison Telecommunications Lanka (Private) Limited ("Hutchison
Telecom Lanka") provides mobile telephony service under the "Hutch"
brand. Its service covers all major population centers and most
parts of the country. The Company is constantly expanding its
network to reach the entire country. Hutchison Telecom Lanka
provides affordable and accessible mobile telephony plus useful
value added services. For more information about Hutchison Telecom
Lanka, see www.hutch.lk.
A subsidiary of Hutchison Whampoa Group ("HWL"), Hutchison
Telecom Lanka is a member of Hutchison Asia Telecom International,
which comprises mobile telecommunications operations in the
emerging markets of Indonesia, Vietnam, Sri Lanka and Thailand.
Hutchison Asia Telecom is a key part of HWL's telecommunications
division, which includes the 3 Group comprising 3G operations in
Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Macau,
Sweden and the UK. For more information about HWL, visit
www.hutchison-whampoa.com.
Hutchison Telecom Lanka is a mobile telecommunications provider
offering customers a range of value-for-money GSM services
fulfilling the diverse needs of all segments. Hutchison
Telecommunications Lanka (Pvt) Ltd. ("Hutchison Telecom Lanka")
launched its GSM service in 2004, and has continuously been
investing in the expansion of network coverage with the aim of
being a nationwide operator in Sri Lanka.
(http://www.hutch.lk/)
About Comverse
Comverse is the world's leading provider of software and systems
enabling converged billing and active customer management, mobile
Internet, and value-added services. Comverse's extensive customer
base spans more than 125 countries and covers over 450
communication service providers serving more than two billion
subscribers. The company's innovative product portfolio enables
communication service providers to unleash the value of the network
for their customers by making their networks smarter. Comverse's
solutions support flexible deployment models, including in-network,
cloud, hosted and managed services. Comverse, ranked number 55 in
PwC's Global 100 Software Leaders based on research by Pierre
Audoin Consultants, is a subsidiary of Comverse Technology, Inc.
(Nasdaq:CMVT). For more information, visit www.comverse.com.
Statements included or incorporated by reference in this press
release may contain "forward-looking statements." There can be no
assurance that any forward-looking statements will be achieved, and
actual results could differ materially from forecasts and
estimates. Important factors that could affect the company include
the risks described in the section entitled "Forward-Looking
Statements" Item 1A, "Risk Factors" and elsewhere in the company's
Annual Report on Form 10-K for the fiscal year ended January 31,
2011 filed with the SEC on May 31, 2011 or in subsequently filed
periodic, current or other reports. The company undertakes no
commitment to update or revise forward-looking statements except as
required by law.
CONTACT: Paul D. Baker
Comverse Technology, Inc.
paul.baker@cmvt.com
(212) 739-1060
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