SXSW Interactive Festival Attendees Favorably Support Nonprofits Through Online Giving
March 20 2012 - 8:00AM
Business Wire
By and large, the cutting-edge crowd at the South by Southwest®
(SXSW) Interactive Festival in 2012 supports nonprofits and
charities. More than 87 percent of the participants surveyed by
Convio (NASDAQ: CNVO) say they do give to nonprofit organizations,
with more than 45 percent indicating they support multiple causes.
Not surprisingly, more than 50 percent say they donate online;
however, in person donations also ranked high. Human & social
services came out on top in terms of the types of causes attendees
support, followed by disaster relief, children and faith-based.
“Online fundraising continues to shine, especially with the
Generation X and Generation Y crowd at SXSW Interactive,” said
Karoline McLaughlin, director of corporate communications at
Convio. “Our survey results demonstrate a consistent theme that
those passionate about technology and committed to innovation are
compelled to give back to their communities and the world at large,
with online clearly the preferred way to do so.”
Key Findings from the Survey
- SXSW Attendees Support
Charities: More than 87 percent of attendees donate to
charities throughout the year. The primary reason for not donating
is a lack of money. More than 45 percent of attendees support
multiple causes.
- Human & Social Services Receive
Highest Financial Support: Of those surveyed, 27 percent
support human & social services organizations; 15 percent
support children-related charities; 16 percent support disaster
& international relief; and 12 percent support
church/faith-based organizations.
- Donations Happen Online: Nearly
53 percent of those surveyed indicated they donate online. Many of
those surveyed (23 percent) also like to give in person; giving a
check in the mail weighed in at 15 percent. Similar to supporting
multiple causes, those surveyed also give through various
channels.
Seventy-four attendees of the 2012 SXSW Interactive Festival
were interviewed on camera, responding to four questions about
donating to nonprofits, preferred causes and preferred donation
channels. View the video of survey participants.
About Convio
Convio is a leading provider of on-demand constituent engagement
solutions that enable nonprofit organizations to maximize the value
of every relationship. With Convio solutions, nonprofits can more
effectively raise funds, advocate for change and cultivate
relationships with donors, activists, volunteers, event
participants, alumni and other constituents. Convio offers two
open, cloud-based constituent engagement solutions: Convio
Common Ground® for small- and mid-sized nonprofits and Convio
Luminate™ for enterprise nonprofits. Headquartered in Austin, Texas
with offices across the United States and United Kingdom, Convio
serves more than 1,600 nonprofit organizations globally. Convio is
listed on the NASDAQ Global Market under the symbol CNVO.
For more information: www.convio.com
Convio, Inc. (MM) (NASDAQ:CNVO)
Historical Stock Chart
From Sep 2024 to Oct 2024
Convio, Inc. (MM) (NASDAQ:CNVO)
Historical Stock Chart
From Oct 2023 to Oct 2024