LOS
ANGELES, Sept. 28, 2023 /PRNewswire/ -- Cineverse
Corp. (NASDAQ: CNVS), a global streaming technology and
entertainment company with one of the world's largest portfolios of
streaming channels and content libraries, today announced that as
part of the upcoming "Dog Whisperer" launch will be unveiling a new
logo and branding refresh. The news comes on the heels of the
company securing the US and English-speaking Canadian rights to one
of the most popular animal shows, "Dog Whisperer with Cesar Millan." Originally airing on the
National Geographic Channel, this popular television series
starring Cesar Millan and
everybody's favorite pet dogs ran for 9 seasons with more than 160
episodes.
Cineverse secured rights to distribute the entire television
series across multiple digital platforms as part of the overall
deal. This includes distribution via ad-supported video-on-demand
(AVOD), as well as the launch of a new free ad-supported streaming
television (FAST) channel -- the "Dog Whisperer" channel -- that
will be made available initially in the US and Canada.
"Dog Whisperer with Cesar
Millan" made its debut in 2004 as thirty-minute
episodes on the National Geographic Channel. The following year,
the series transitioned to primetime and became a one-hour program.
Additional highlights include:
- By 2010, the show had entered syndication via FOX, greatly
expanding its audience reach.
- By 2011, the series had achieved a global presence by airing in
over 80 countries across the world.
- In the U.S., "Dog Whisperer with Cesar
Millan" – which has welcomed guest celebrities such
as Jada Pinkett Smith, Denise Richards, Howie
Mandel and Virginia Madsen -
at one point attracted more than 10 million viewers per week.
- "Dog Whisperer with Cesar
Millan" held the position of National Geographic's
highest-rated series for a span of six years.
- The show also received Emmy nominations for Outstanding Reality
Program in both 2006 and 2007.
- "Dog Whisperer with Cesar
Millan" won the People's Choice Award for Favorite Animal
Show in 2008.
"The market for pet products and services surged to more
than $136 billion dollars last year, and more than 2,000
advertisers spent $1.18 billion on ads – the vast
majority of that was on video," said Erick Opeka, President
& CSO of Cineverse. "Given the massive global fan base and
success of this seminal brand, we expect its revenue performance
will far surpass our most successful FAST channel, 'Bob Ross.'
The initial reception from platforms and partners has been
exceptional, and we plan on releasing the channel rapidly across
the US and English-speaking Canada
in 2024, with additional territories to be added in the future as
those rights are secured."
Cineverse will bring the channel to market at an unprecedented
rate – utilizing its proprietary Matchpoint™ platform suite. As a
one-stop streaming technology provider, Matchpoint cost-effectively
manages and delivers digital content to all major ad-supported,
subscription-based and transactional platform providers. Matchpoint
not only powers all of Cineverse's digital content across its own
platforms, but also is uniquely designed to serve third-party
platforms and partners.
ABOUT CINEVERSE
Cineverse is a global streaming technology and entertainment
company with one of the world's largest portfolios of owned and
operated streaming channels, all powered by its advanced,
proprietary technology platform. Cineverse currently features
enthusiast brands for subscription video on demand (SVOD),
transactional video on demand (TVOD), advertising-based video on
demand (AVOD) and free, ad-supported streaming television (FAST)
channels. Cineverse entertains consumers around the globe by
providing premium feature film and television series, enthusiast
streaming channels and technology services to some of the world's
largest media, retail and technology companies. For more
information, please visit www.cineverse.com.
ABOUT DOG WHISPERER PRODUCTIONS
Episodes of "Dog
Whisperer with Cesar
Millan" featured guests' problem dogs, introduced
through documentary-style footage, and an interview with the
owners. Millan offered suggestions on how the owners could become
their pet's "pack leader," consistent with the theory that dogs
are pack animals. He used behavior
modification techniques and the philosophy that exercise,
discipline, and affection are required "in that order" for dogs to
be healthy and balanced.[1]
PRESS CONTACT:
For Media, The Lippin Group for
Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.