The Collaboration Reinvents a Classic by
Bringing Together Spritz Society's Award-Winning Taste with V8's
Classic Tomato Flavor
NEW
YORK, Dec. 12, 2024 /PRNewswire/ -- Spritz
Society, the award-winning sparkling cocktail brand, has partnered
with V8®, the original plant-powered drink, to develop a
first-of-its-kind Bloody Mary Spritz. Combining Spritz Society's
passion for high-quality, convenient cocktails and V8's tradition
of bold, vegetable-packed flavors, the result is a fresh and unique
take on the traditional Bloody Mary.
SPRITZ SOCIETY AND V8® PARTNER TO LAUNCH A
FIRST-OF-ITS-KIND BLOODY MARY SPRITZ.
"We're excited to join forces with Spritz Society to launch this
first-of-its-kind Bloody Mary Spritz," said Prabha Cheemalapati, VP of Beverages at
Campbell's. "Bringing this
beverage to market showcases our continued dedication to innovation
and collaboration, and this playful take on a Bloody Mary is sure
to be a crowd-pleaser."
The limited-edition flavor is made with real white wine, all
natural ingredients inspired by V8's classic tomato flavor, and the
perfect blend of spices to bring together the refreshing elements
of a classic spritz with the savoriness of a Bloody Mary. Each 12oz
can has 4.5% ABV, 120 calories, and just 5g of
sugar.
"At Spritz Society, we're always looking for ways to push the
boundaries of what a spritz can be," said Zach Weinreb, Founder & CMO of Spritz
Society. "V8 is such an iconic brand and it was an honor to work
with their team on this collaboration. We wanted to deliver a drink
that surprises and delights, while staying true to the classic
flavor profile people crave in a Bloody Mary, and we can't wait to
share it with our community."
On December 12 at 9:00am ET, the Spritz Society Bloody Mary
Inspired by V8 will be available to purchase as a pack of 4 cans
for $25 (with a minimum order of two
packs) exclusively on SpritzSociety.com, shipping in time for the
holidays and ready to enjoy for National Bloody Mary Day on
January 1st. Spritz Society is
available in four additional flavors on their website and at select
retailers across the country. Visit the site,
www.spritzsociety.com, for a store locator and for more information
follow @spritz and @v8juice on Instagram.
About Spritz Society
Spritz Society is an
award-winning sparkling cocktail brand created by media influencers
and entrepreneurs Ben Soffer,
Claudia Oshry, Jackie Oshry, Zach
Weinreb and Jake Lewin.
Founded on the idea that taste matters, Spritz Society takes all
natural, recognizable ingredients and packs them into convenient
sparkling cocktails, because life's too short for drinks you don't
love. Made with real white wine and natural flavors, Spritz Society
comes in a variety of flavors that were crowdsourced by their loyal
community, including Lemon Iced Tea, Pink Lemonade, Peach, Pickle
and more. Each 12 oz can is low sugar, 120 calories, 4.5% ABV and
is gluten-free.
About The Campbell's
Company
For 155 years, The Campbell's Company (NASDAQ:CPB) (Campbell's) has been connecting people through
food they love. Headquartered in Camden,
N.J. since 1869, generations of consumers have trusted us to
provide delicious and affordable food and beverages. Today, the
company is a North American focused brand powerhouse, generating
fiscal 2024 net sales of $9.6 billion
across two divisions: Meals & Beverages and Snacks. Our
portfolio of 16 leadership brands includes Campbell's, Cape Cod, Chunky, Goldfish,
Kettle Brand, Lance, Late July, Pace,
Pacific Foods, Pepperidge Farm, Prego,
Rao's, Snack Factory Pretzel Crisps, Snyder's of Hanover, Swanson and V8. For
more information, visit thecampbellscompany.com.
MEDIA CONTACTS
Spritz Society: Kacy Shaw, kacy@align-pr.com
V8: Antonia Scannapieco,
Antonia_Scannapieco@campbells.com
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SOURCE Spritz Society
