Creative Realities, Inc. Announces Major Milestones and Enhancements to Reflect AdLogic
November 16 2022 - 9:00AM
Digital signage leader Creative Realities, Inc. (NASDAQ: CREX,
CREXW) announced today landmark achievements and significant
updates to the Company’s dual-patented advertising management
platform, Reflect AdLogic®. Now delivering more than 1 billion ads
per 30 days and powering over 75,000 screens daily, this powerhouse
platform has been providing ad delivery systems for on-premise,
digital out-of-home (DOOH) enterprises for over six years, and the
company is set to further expand the platform’s reach and
capabilities.
“Given the diverse needs of digital out-of-home markets,
Creative Realities is uniquely positioned to meet a growing need in
providing precise and consistent delivery of targeted ads,” said
Rick Mills, CEO of Creative Realities. “AdLogic mitigates the risk
of under or over-delivery of ads by providing tools to schedule and
target the delivery of ads with accurate proof-of-play for
customers. With our new enhancements, we’re now able to bring this
next-generation platform to previously untapped markets and support
the shift in media spend from in-home to digital out-of-home
markets.”
Reflect AdLogic was built with a place-based media network and
advertisers’ unique needs in mind, considering multiple nuanced
variables, including shifts in network conditions and proof of
accurate deliverables, among other challenges advertisers face in
the DOOH space. AdLogic remains one of the only platforms on the
market comprehensive enough to handle the complexities of DOOH
advertising.
“With such a vastly distributed network across our regional
amusement parks, we needed reliable media players that could
withstand year-round use and produce accurate deliverables,” said
Matt Shafer, corporate vice president of business development and
strategic alliances at Cedar Fair Entertainment Company and an
original AdLogic user. “Creative Realities provides true end-to-end
development all the way through procurement, installation and
integration.”
Looking to the future, the AdLogic platform can now integrate
with other platforms, including programmatic ads, content
management systems and third-party systems. As the platform
matures, we seek to have AdLogic interface with other applications
to deliver to a wider range of endpoints and playbacks, including
digital menu boards, tablet apps and indoor/outdoor interactive
apps. “We are intent to help marketers connect the dots across
platforms and channels and have a means of measurement and
attribution that continues to grow place-based advertising as a
viable media channel” – remarks Brian Florko, SVP Media for
Creative Realities.
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Cautionary Note on Forward-Looking
StatementsThis press release contains “forward-looking
statements” within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended, and the Private Securities Litigation Reform Act
of 1995, and includes, among other things, discussions of our
business strategies, product releases, future operations and
capital resources. Words such as “estimates,” “projected,”
“expects,” “anticipates,” “forecasts,” “plans,” “intends,”
“believes,” “seeks,” “may,” “will,” “should,” “future,” “propose”
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. Forward-looking statements are
not guarantees of future performance, conditions or results. They
are based on the opinions, estimates and beliefs of management as
of the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions and other factors,
many of which are outside of our control, that may cause the actual
results, level of activity, performance or achievements to be
materially different from those expressed or implied by such
forward-looking statements. Some of these risks are discussed in
the “Risk Factors” section contained in Item 1A of our Annual
Report on Form 10-K for the year ended December 31, 2021 and the
Company’s subsequent filings with the U.S. Securities and Exchange
Commission. Important factors, among others, that may affect actual
results or outcomes include: our ability to effectively integrate
Reflect’s business operations, our strategy for customer retention,
growth, product development, market position, financial results and
reserves, our ability to execute on our business plan, our ability
to retain key personnel, potential litigation, supply chain
shortages, and general economic and market conditions impacting
demand for our products and services, including those as a result
of the COVID-19 pandemic. Readers should not place undue reliance
upon any forward-looking statements. We assume no obligation to
update or revise the forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by law.
Contacts
Media InquiriesLacee
Ruddlrudd@ideagrove.com
Investor Relationsir@cri.com
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