Creative Realities Debuts AdLogic Inventory Insights tool in 2023 Winter Software Release
February 28 2023 - 9:00AM
Digital signage leader Creative Realities, Inc. (NASDAQ: CREX,
CREXW) today announced the release of the AdLogic Inventory
Insights, a new tool within the Reflect AdLogic™ platform that is
set to revolutionize the way media networks manage and view their
advertising inventory. By providing an unprecedented level of
insight into available inventory, the tool enables sales teams to
more accurately forecast sales and maximize profit margins –by
reducing waste and leveraging supply and demand.
The AdLogic Inventory Insights tool
utilizes existing AdLogic platform capabilities and, together with
ReflectView, provides more powerful segmentation, reporting and
planning tools than any other solution on the market. Primary
features include real-time reporting of available advertising
playlist units, data on where and how advertising slots are
available, and the ability to measure the number of minutes
available for sale at any given point – all crucial components for
determining pricing based on supply and demand and driving
successful sales conversations.
“Since the initial release of AdLogic, Creative
Realities has continuously invested in the platform, and this
latest addition represents a significant expansion of its already
comprehensive capabilities,” said Jason Donnini, Director of
Product Management at Creative Realities. “AdLogic, when used with
ReflectView, counts everything there is to know and gives reliable,
detailed information for the networks, periods and campaigns of
interest to its users. This all-encompassing approach has
historically been challenging to deliver, but the ability to
provide this level of information is a key differentiator for our
solution.”
Due to the unique complexities of managing
place-based networks, the AdLogic Inventory Insights tool
fills the gaps that traditional mass media models are not equipped
to address – providing a powerful solution for big box retailers,
digital signage networks, shopping malls, airports, entertainment
venues, healthcare networks and any other place-based or digital
out-of-home (OOH) network. By delivering accurate and real-time
data on available advertising opportunities, this innovative tool
enables businesses to gain a competitive edge in the rapidly
evolving world of place-based advertising.
"At Creative Realities, we strive to be at the
forefront of innovation in media network management to continue
meeting and exceeding the most pressing market needs," said Bart
Massey, CTO of Creative Realities, Inc. "With its advanced
technology and unique features, the tool is a game-changer for
clients looking to optimize, manage and ultimately maximize the
value of their advertising inventory."
About Creative Realities,
Inc.Creative Realities helps clients use the latest
omnichannel technologies to inspire better customer experiences.
CRI designs, develops and deploys consumer experiences for high-end
enterprise-level networks, and is actively providing recurring SaaS
and support services across diverse vertical markets, including but
not limited to automotive, advertising networks, apparel &
accessories, convenience stores, food service/QSR, gaming, theater,
and stadium venues. The company has operations across North America
with active installations in more than 10 countries.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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