Cerence DRIVE Labs Advance Vision and Innovation for a Safer, More Enjoyable In-Car Experience
October 17 2019 - 8:00AM
Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today
announced the continued efforts of its Design, Research, Innovation
and Vehicle Experience (DRIVE) Labs in automotive hotbeds in
Detroit, Germany and China, with other labs on the horizon.
The Cerence DRIVE Labs serve as global centers of research, user
experience, and user interface design excellence that inspire
product innovation and consumer and industry understanding for
Cerence’s global team. Further, the DRIVE Labs are critical
partners to Cerence’s customer base – virtually every automaker in
the world – by providing insights and understanding into consumer
behavior and preferences for autonomous, shared, electric, and
connected vehicles. The work done in the DRIVE Labs ultimately
helps OEMs deliver safer, smarter, and more entertaining in-vehicle
experiences that create an emotional connection with drivers and
passengers alike.
“In the rapidly changing world of mobility, with revolutionary
advances in autonomy and connectivity on the near-term horizon,
it’s more important than ever that we put a strategic focus on
research, design and the user experience,” said Sanjay Dhawan, CEO,
Cerence. “In partnership with our global R&D, product and sales
teams, and our many customers, the Cerence DRIVE Labs are key for
the next generation of automotive innovations and experiences.”
Most recently, the Detroit DRIVE Lab completed its first
ethnographic study, aimed at learning more about how drivers
interact with in-car voice systems in the real world today and how
they want to do so in the future. The results showed that while
drivers continue to use their voices to complete tasks such as
listening to the radio and getting directions, they look forward to
engaging with more multi-modal systems that further utilize the
space and technologies in the car to increase safety and help keep
them informed. For example, drivers want to be able ask about
things in their environment and see a response on the windshield
and would welcome proactive notifications and alerts.
In addition, the Ulm, Germany, DRIVE Lab completed its first
study at DFKI in Saarbrucken, aimed at determining how smart
windshields affect distraction and productivity for drivers of
semi-autonomous vehicles. It found that drivers’ workloads and
stress levels were not higher than when using traditional
infotainment systems, and that their gaze patterns on the
windshield were no different than when they did not see information
in front of them.
The Cerence DRIVE Labs’ next focus will be on the Consumer
Electronics Show (CES) 2020, where Cerence plans to demonstrate how
voice-, gaze- and gesture-based interactions will exceed user
expectations and drive the user experience in the car of the
future.
Cerence delivers immersive experiences that make people feel
happier, safer, more informed, and more entertained in their cars.
Bringing together voice, touch, gesture, emotion, and gaze
innovations, it creates deeper connections between drivers, their
cars and the digital world around them. Cerence powers AI in nearly
300 million cars on the road globally across more than 70 languages
and for nearly every major automaker in the world, including Audi,
BMW, Daimler, Ford, Geely, GM, SAIC, Toyota, and many more.
To learn more about Cerence, visit www.cerence.com, and follow
the company on LinkedIn and Twitter.
About Cerence Inc.Cerence (NASDAQ: CRNC) is the
global industry leader in creating unique, moving experiences for
the automotive world. Our expertise is sophisticated AI, natural
language understanding, voice biometrics, gesture and gaze
technology and augmented reality. As an innovation partner to the
world’s leading automakers, we’re helping transform how a car
feels, responds and learns. This track record is built on 20 years
of knowledge and almost 300 million cars. Whether it’s connected
cars, autonomous driving or e-vehicles, we’re mapping the road
ahead. For more information, visit www.cerence.com.
Contact Information
Kate Hickman Cerence Inc.Tel: 857-239-0131 Email:
kate.hickman@cerence.com
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