The brand delivers a proof point of
circularity in action by using recycled content from shoes
collected through the 'Old Crocs. New Life' consumer takeback
program
BROOMFIELD, Colo., Sept. 19,
2024 /PRNewswire/ -- Crocs (NADSAQ: CROX), a global
leader in innovative casual footwear for all, today announced it
achieved another step forward toward its circularity goals with the
launch of the limited-edition Keep It Going Classic Clog. The new
clogs feature 25% post-consumer recycled content in each shoe,
created from shoes collected through the brand's 'Old Crocs. New
Life' consumer takeback program.
The launch of the Keep It Going Classic Clog follows the brand's
recent milestone of achieving 25% bio-circular content across
its entire Croslite material portfolio, which includes the Classic
Clog and the majority of the brand's shoes1. By
incorporating bio-circular content, Crocs is giving a second life
to plant-based byproducts that would have otherwise ended up as
waste through material innovation. In combination with the 25%
post-consumer recycled content, the Keep It Going Classic Clog
showcases the brand's efforts at the intersection of circular
innovation and materials.
"I want to thank every Crocs fan who brought in or sent back
their old Crocs shoes so we could explore ways to give them a new
life. This type of circularity program only works when consumers
engage and are willing to do some good in the world together," said
Deanna Bratter, Chief Sustainability
Officer, Crocs, Inc. "Fueled by our fans, we are making strides in
our ambition to create more circular systems of production and
consumption, and ultimately delivering against our commitment to
bring Comfort for the Planet."
Since the launch of the 'Old Crocs. New Life' pilot program
last October and its nationwide expansion in May, the brand has
collected Crocs shoes at retail locations across the country and
through an online mail-back kit. The brand's priority is to keep
shoes on feet for as long as possible, so gently used Crocs that
can still be worn are donated to Soles4Souls, an international
non-profit organization that works with partners to create local
economic benefit in communities around the world. Well-loved Crocs
that cannot be kept on feet are processed, sorted and deconstructed
into post-consumer recycled materials ready for their next use, in
this case integrated into the Keep It Going Classic Clog.
Available now online and in select Crocs retail locations in the
U.S., the Keep It Going Classic Clog features intentional design
choices that tell the story of the clog's journey. The clog color
is named Moon Dust, featuring an
on-trend almond base with visible specs of recycled shred created
from shoes received from 'Old Crocs. New Life.' Additional nods to
the important role that fans have played in Crocs' sustainability
progress include 'Keep It Going' on the inside of the backstrap and
a similarly inspired rivet. Due to its recycled nature, each clog
is unique and its color may vary slightly from others. The Keep it
Going Classic Clog is a limited-edition product at the same
accessible price point as the Classic Clog.
Crocs is committed to circular solutions and continues to find
new ways to reduce waste in manufacturing, distribution and
end-of-life to promote a more circular economy for footwear and
beyond. Learn more about Crocs' Purpose and shop the Keep It
Going Classic Clog.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
80 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc. visit investors.crocs.com. To learn
more about our brands, visit www.crocs.com or www.heydude.com.
Individuals can also visit
https://investors.crocs.com/news-and-events/ and follow both Crocs
and HEYDUDE on their social platforms.
(1). The majority of our shoes are made with Croslite™ material
(Croslite accounts for more than 80% of our total footwear
materials use). We source repurposed bio-based waste from other
industries (bio-circular materials) to produce bio-circular
Croslite. Our current Croslite portfolio uses at least 25%
bio-circular material sourcing calculated annually (since
September 2023) through a mass
balance approach (ISCC PLUS Certified).
PR Contact:
Austin
Cozzolino, Crocs, Inc.
(303) 848-7461
acozzolino@crocs.com
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SOURCE Crocs, Inc.