This season, the innovative global footwear
brand is celebrating the creativity of its community by bringing
some of its most widely requested fan creations to life.
BROOMFIELD, Colo., Oct. 9, 2024
/PRNewswire/ -- This year, Crocs (NASDAQ: CROX) has officially
reached the pinnacle of fandom. The global footwear brand's annual
Croctober festivities promise to be larger than life by
highlighting the shared innovation of Crocs Nation and celebrating
the magic that happens when brand and fan creativity collide.
Today marks the reveal of one of the most highly requested
products in brand history—Pet Crocs! Designed in partnership with
BARK (NYSE: BARK), this momentous launch encourages Crocs
enthusiasts everywhere to share their love for the brand with their
beloved dogs. Inspired by the special bond between fans and their
furry friends, the all-new Pet Crocs are comfy and breathable EVA
foam booties made for stylish walks all year round—not to mention
best-in-shoe fashion.
Launching globally on Croc Day, a fan-forward holiday recognized
annually on October 23, the Pet Crocs
will be available alongside matching Classic Lined Clogs for
humans, allowing dogs and dog parents to coordinate their looks in
lockstep. Both the pet and human iterations will feature a marbled
pattern in two unique colorways—Green Slime and Pink Dragon
Fruit—each glowing in the dark and symbolizing a love that
illuminates the world. Fans can even take personalization one step
further and showcase their love for their four-legged companions by
adorning their Classic Lined Clogs with exclusive dog Jibbitz™
charms.
In the spirit of unparalleled creativity, the fan-inspired
festivities don't stop there. This year, the global footwear brand
is expanding the possibilities of self-expression with the release
of a new Crocs Costume, which takes form as a
life-sized iconic Classic Clog. Fully loaded with Jibbitz™
charms, the costume doubles as a personal vehicle for expression,
with the ventilation holes transformed into arm openings and fan's
faces acting as Jibbitz™ charms. Just like your favorite pair of
Crocs which come in left and right versions, the costume is also
available in left and right, making it perfect for pairing up this
spooky season to create the ultimate couples' moment.
"We take pride in connecting with our fans and celebrating their
boundless creativity, which makes our brand truly unique," said
Anne Mehlman, Brand President, Crocs. "This Croctober embodies
the innovative spirit of Crocs and honors our diverse fan base by
demonstrating how our collective imagination can turn the ordinary
into something extraordinary."
The Pet Crocs and their matching Classic Lined Clogs will be
available globally on Crocs.com and in select Crocs retail
stores beginning October 23 for a
limited time. All month long, the brand is inviting fans to share
what Croctober means to them by tagging @crocs on social media.
For more Croctober happenings, including surprise giftings,
exclusive product announcements and more, fans can follow and use
the hashtag #Croctober. Grab your matching clogs and costumes and
celebrate the month as only Crocs Nation knows how!
About Crocs, Inc.:
Crocs, Inc. (NASDAQ: CROX), headquartered in Broomfield, Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
80 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc. visit
investors.crocs.com. To learn more about our brands, visit
www.crocs.com or www.heydude.com. Individuals can also
visit https://investors.crocs.com/news-and-events/ and follow
both Crocs and HEYDUDE on their social platforms.
About BARK:
BARK is the world's most dog-centric company, devoted to making
dogs happy with the best products, services and content. BARK's
dog-obsessed team applies its unique, data-driven understanding of
what makes each dog special to design playstyle-specific toys,
wildly satisfying treats, great food for your dog, effective and
easy to use dental care, and dog-first experiences that foster the
health and happiness of dogs everywhere. Founded in 2011, BARK
loyally serves dogs nationwide with themed toys and treats
subscriptions, BarkBox and BARK Super Chewer; custom product
collections through its retail partner network, including Target,
Amazon and Chewy; its high-quality, nutritious meals with BARK
Food; and products that meet dogs' dental needs with BARK
Bright®. At BARK, we want to make dogs as happy as they
make us because dogs and humans are better together. Sniff around
at BARK.co for more information.
PR Contact:
Nadine Korioth, Crocs
nkorioth@crocs.com
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SOURCE Crocs, Inc.