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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (date of earliest event reported): October 29, 2024
CROCS, INC.
(Exact name of registrant as specified in its charter)
Delaware

0-51754

20-2164234
(State or other jurisdiction

(Commission File Number)

(I.R.S. Employer
of incorporation)
 

 
 

Identification No.)



500 Eldorado Blvd., Building 5

Broomfield,
Colorado
80021
(Address of principal executive offices)
 
 
(Zip Code)
 
 Registrant’s telephone number, including area code: (303) 848-7000
 
Not Applicable
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) 
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class:Trading symbol:Name of each exchange on which registered:
Common Stock, par value $0.001 per shareCROXThe Nasdaq Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR 230.45) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR 240.12b-2).
    Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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Item 2.02. Results of Operations and Financial Condition.
 
On October 29, 2024, Crocs, Inc. issued a press release reporting its results of operations for the three and nine months ended September 30, 2024. A copy of the press release is furnished as Exhibit 99.1 to this report.

Item 9.01. Financial Statements and Exhibits.
 
(d) Exhibits.
 
Exhibit
No.
 
 
 
Description
 
99.1

104Cover Page Interactive Data File (embedded within the Inline XBRL document).
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
 
CROCS, INC.
 
 
 
 
 
 
 
Date: October 29, 2024
By:
/s/ Susan Healy
 
 
 
 
Susan Healy
 
 
 
 
Executive Vice President and Chief Financial Officer
 
 


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Exhibit 99.1
 
crocslogogreen.jpg
 
Investor Contact:
Erinn Murphy, Crocs, Inc.
(303) 848-7005
emurphy@crocs.com
PR Contact:Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com

Crocs, Inc. Reports Better-Than-Expected Third Quarter Results And Adjusts Full Year 2024 Outlook

•Third Quarter Diluted EPS Up 17% to $3.36 and Adjusted Diluted EPS Up 11% to $3.60
•Third Quarter Revenues Increase 2% to $1.06 Billion
•Third Quarter Crocs Brand Grows 8% Constant Currency Fueled By Balanced Channel Growth
___________________________________________________________________________

BROOMFIELD, COLORADO — October 29, 2024 — Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced its third quarter 2024 financial results.

“We reported third quarter results which exceeded our Enterprise guidance on sales and profitability,” said Andrew Rees, Chief Executive Officer. “Our overall performance including strong gross margin gains allowed us to accelerate our strategic investments in the quarter while continuing to deliver earnings per share growth through the deployment of our strong cash flow. Strength was led by our Crocs Brand fueled by 17% international and 8% direct-to-consumer growth."

Mr. Rees continued, “We have sharpened our strategy around HEYDUDE as we work to create higher brand relevance through our product and marketing initiatives. While we are seeing early green shoots from these actions, HEYDUDE’s recent performance and the current operating environment are signaling it will take longer than we had initially planned for the brand to turn a corner. While we are resetting our full-year outlook for HEYDUDE, I remain confident in the long-term trajectory of the brand.”

Amounts referred to as “Adjusted” or “Non-GAAP” are Non-GAAP measures and include adjustments that are described under the heading “Reconciliation of GAAP Measures to Non-GAAP Measures.” A reconciliation of these amounts to their GAAP counterparts are contained in the schedules below.

Third Quarter 2024 Operating Results (Compared to the Same Period Last Year)

•Consolidated revenues were $1,062 million, an increase of 1.6%, or 2.0% on a constant currency basis. Direct-to-consumer (“DTC”) revenues grew 4.4%, or 4.6% on a constant currency basis. Wholesale revenues contracted 1.4%, or 0.9% on a constant currency basis.
•Gross margin was 59.6% compared to 55.6%. Adjusted gross margin improved 220 basis points to 59.6% compared to 57.4%.
•Selling, general, and administrative expenses (“SG&A”) of $364 million increased 18.1% from $308 million, and represented 34.2% of revenues compared to 29.4%. Adjusted SG&A of $364 million increased 19.4% from $305 million, and represented 34.2% of revenues compared to 29.1%.
•Income from operations of $270 million decreased 1.5% from $274 million, resulting in operating margin of 25.4% compared to 26.2%. Adjusted income from operations of $270 million decreased 8.8% from $296 million, resulting in adjusted operating margin of 25.4% compared to 28.3%.
•Diluted earnings per share of $3.36 increased 17.1% from $2.87. Adjusted diluted earnings per share of $3.60 increased 10.8% from $3.25.

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•During the quarter, we repaid $110 million of debt. We repurchased approximately 1.1 million shares for $151 million, and at quarter end, $549 million of share repurchase authorization remained available for future repurchases.

Third Quarter 2024 Brand Summary

•Crocs Brand: Revenues increased 7.4% to $858 million, or 7.9% on a constant currency basis.
◦Channel
▪DTC revenues increased 7.7% to $463 million, or 8.0% on a constant currency basis.
▪Wholesale revenues increased 7.1% to $396 million, or 7.8% on a constant currency basis.
◦Geography
▪North America revenues increased 2.1% to $491 million, or 2.2% on a constant currency basis.
▪International revenues increased 15.5% to $367 million, or 16.5% on a constant currency basis.
•HEYDUDE Brand: Revenues decreased 17.4% to $204 million.
◦Channel
▪DTC revenues decreased 9.3% to $91 million.
▪Wholesale revenues decreased 22.9% to $113 million.

Balance Sheet and Cash Flow (September 30, 2024 as compared to September 30, 2023)

•Cash and cash equivalents were $186 million compared to $127 million.
•Inventories were $367 million compared to $390 million.
•Total borrowings were $1,422 million compared to $1,939 million.
•Capital expenditures were $51 million compared to $86 million.

Financial Outlook

Fourth Quarter 2024
With respect to the fourth quarter of 2024, we expect:
•Revenues to be flat to up slightly compared to fourth quarter 2023, at currency rates as of the end of the last reported period.
◦Crocs Brand to grow approximately 2% compared to fourth quarter 2023.
◦HEYDUDE Brand to be down 6% to 4% compared to fourth quarter 2023.
•Adjusted operating margin of approximately 19.5%.
•Adjusted diluted earnings per share of $2.20 to $2.28.

Full Year 2024
With respect to 2024, we now expect:
•Revenue growth of approximately 3% compared to 2023, at currency rates as of the end of the last reported period, at the lower end of prior guidance of 3% to 5%.
◦Revenues for the Crocs Brand to grow approximately 8%, versus growth of 7% to 9% prior.
◦Revenues for the HEYDUDE Brand to be down approximately 14.5%, versus down 10% to 8% prior.
•Adjusted operating margin of more than 25%.
•Non-GAAP adjustments of approximately $28 million related to the implementation of a new enterprise resource planning (“ERP”) system for HEYDUDE, and costs to transition to our new HEYDUDE distribution center in Las Vegas, Nevada.
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•Combined GAAP tax rate of approximately 21% and non-GAAP effective tax rate of approximately 16%.
•Adjusted diluted earnings per share of $12.82 to $12.90, at the high end of prior guidance of $12.45 to $12.90. Adjusted diluted earnings per share guidance does not assume any impact from potential future share repurchases.
•Capital expenditures of $90 million to $100 million compared to prior guidance of $100 million to $110 million.

Conference Call Information

A conference call to discuss third quarter 2024 results is scheduled for today, Tuesday, October 29, 2024, at 8:30 am ET. To receive conference call details, please register at the Investor Relations section of the Crocs website, investors.crocs.com. The webcast will also be available live and on replay through October 29, 2025 at this site.

About Crocs, Inc.:

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

Forward Looking Statements

This press release includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

These statements include, but are not limited to, statements regarding potential impacts to our business related to cost inflation, our financial condition, brand and liquidity outlook, and expectations regarding our future financial results, share repurchases, our strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding fourth quarter and full year 2024 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: cost inflation; current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks only as of October 29, 2024. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

Category:Investors
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CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(UNAUDITED)
(in thousands, except per share data)

Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Revenues$1,062,200 $1,045,717 $3,112,335 $3,002,250 
Cost of sales428,861 464,081 1,275,003 1,322,937 
Gross profit633,339 581,636 1,837,332 1,679,313 
Selling, general and administrative expenses363,510 307,784 1,015,336 852,044 
Income from operations269,829 273,852 821,996 827,269 
Foreign currency losses, net(332)(1,770)(3,928)(1,622)
Interest income1,366 506 2,908 1,225 
Interest expense(26,203)(39,207)(85,927)(124,907)
Other income, net237 24 302 448 
Income before income taxes244,897 233,405 735,351 702,413 
Income tax expense 45,096 56,380 154,189 163,433 
Net income $199,801 $177,025 $581,162 $538,980 
Net income per common share:
Basic$3.38 $2.90 $9.69 $8.74 
Diluted$3.36 $2.87 $9.62 $8.65 
Weighted average common shares outstanding:
Basic59,046 61,143 59,973 61,670 
Diluted59,501 61,615 60,437 62,280 

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CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(UNAUDITED)
(in thousands, except share and par value amounts)
September 30,
2024		December 31,
2023
ASSETS  
Current assets:  
Cash and cash equivalents$186,122 $149,288 
Restricted cash - current2 2 
Accounts receivable, net of allowances of $33,634 and $27,591, respectively361,651 305,747 
Inventories367,191 385,054 
Income taxes receivable2,913 4,413 
Other receivables21,618 21,071 
Prepaid expenses and other assets50,923 45,129 
Total current assets990,420 910,704 
Property and equipment, net of accumulated depreciation of $146,957 and $120,510, respectively
243,358 238,315 
Intangible assets, net of accumulated amortization of $155,943 and $138,611, respectively1,783,677 1,792,562 
Goodwill711,602 711,588 
Deferred tax assets, net659,861 667,972 
Restricted cash3,421 3,807 
Right-of-use assets303,758 287,440 
Other assets17,053 31,446 
Total assets$4,713,150 $4,643,834 
LIABILITIES AND STOCKHOLDERS’ EQUITY  
Current liabilities:  
Accounts payable$240,891 $260,978 
Accrued expenses and other liabilities277,982 285,771 
Income taxes payable106,753 65,952 
Current borrowings— 23,328 
Current operating lease liabilities66,900 62,267 
Total current liabilities692,526 698,296 
Deferred tax liabilities, net12,824 12,912 
Long-term income taxes payable572,362 565,171 
Long-term borrowings1,421,952 1,640,996 
Long-term operating lease liabilities285,155 269,769 
Other liabilities3,213 2,767 
Total liabilities2,988,032 3,189,911 
Commitments and contingencies
Stockholders’ equity:  
Common stock, par value $0.001 per share, 250.0 million shares authorized, 110.4 million and 110.1 million issued, 58.5 million and 60.5 million outstanding, respectively
110 110 
Treasury stock, at cost, 51.9 million and 49.6 million shares, respectively(2,226,193)(1,888,869)
Additional paid-in capital851,228 826,685 
Retained earnings3,192,927 2,611,765 
Accumulated other comprehensive loss(92,954)(95,768)
Total stockholders’ equity1,725,118 1,453,923 
Total liabilities and stockholders’ equity$4,713,150 $4,643,834 
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CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(in thousands)
Nine Months Ended September 30,
20242023
Cash flows from operating activities:
Net income$581,162 $538,980 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization51,890 40,531 
Operating lease cost62,209 56,880 
Share-based compensation24,377 23,507 
Asset impairment24,081 — 
Other non-cash items 26,113 7,411 
Changes in operating assets and liabilities, net of acquired assets and assumed liabilities:
Accounts receivable(58,510)(99,912)
Inventories17,983 77,915 
Prepaid expenses and other assets (9,356)(30,714)
Accounts payable, accrued expenses and other liabilities (32,847)(4,935)
Right-of-use assets and operating lease liabilities(64,495)(54,287)
Income taxes 47,942 25,350 
Cash provided by operating activities670,549 580,726 
Cash flows from investing activities:
Purchases of property, equipment, and software(50,857)(86,378)
Other — (90)
Cash used in investing activities(50,857)(86,468)
Cash flows from financing activities:
Proceeds from borrowings78,156 214,634 
Repayments of borrowings(326,405)(603,703)
Deferred debt issuance costs(1,173)(1,736)
Repurchases of common stock(326,185)(150,013)
Repurchases of common stock for tax withholding(8,235)(17,034)
Other169 — 
Cash used in financing activities(583,673)(557,852)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash429 (262)
Net change in cash, cash equivalents, and restricted cash36,448 (63,856)
Cash, cash equivalents, and restricted cash—beginning of period153,097 194,885 
Cash, cash equivalents, and restricted cash—end of period$189,545 $131,029 
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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“GAAP”), we present "Non-GAAP gross profit," “Non-GAAP gross margin,” “Non-GAAP gross margin by brand,” "Non-GAAP selling, general, and administrative expenses,” “Non-GAAP selling, general and administrative expenses as a percent of revenues,” “Non-GAAP income from operations,” “Non-GAAP operating margin,” “Non-GAAP income before income taxes,” “Non-GAAP income tax expense,” “Non-GAAP effective tax rate,” “Non-GAAP net income,” and “Non-GAAP basic and diluted net income per common share," which are non-GAAP financial measures. We also present future period guidance for “Non-GAAP operating margin,” “Non-GAAP effective tax rate,” and “Non-GAAP diluted earnings per share.” Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented.

We also present certain information related to our current period results of operations through “constant currency,” which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures, in addition to corresponding GAAP measures, are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends by providing meaningful information about operations compared to our peers by excluding the impacts of various differences.

Management believes Non-GAAP gross profit, Non-GAAP gross margin, and Non-GAAP gross margin by brand are useful performance measures for investors because they provide investors with a means of comparing these measures between periods without the impact of certain expenses that we believe are not indicative of our routine cost of sales. Our routine cost of sales includes core product costs and distribution expenses primarily related to receiving, inspecting, warehousing, and packaging product and transportation costs associated with delivering products from distribution centers. Costs not indicative of our routine cost of sales may or may not be recurring in nature and include costs to expand and transition to new distribution centers.

Management believes Non-GAAP selling, general and administrative expenses and Non-GAAP selling, general and administrative expenses as a percent of revenues are useful performance measures for investors because they provide a more meaningful comparison to prior periods and may be indicative of the level of such expenses to be incurred in future periods. These measures exclude the impact of certain expenses not related to our normal operations, such as costs related to the integration of HEYDUDE and other costs that are expected to be non-recurring in nature.

Non-GAAP income from operations and Non-GAAP operating margin reflect the impact of Non-GAAP gross profit and Non-GAAP selling, general, and administrative expenses, as discussed above. We believe these are useful performance measures for investors because they provide a useful basis to compare performance in the period to prior periods.

Non-GAAP income before income taxes reflects the impact of Non-GAAP income from operations, as discussed above. We believe this is a useful performance measure for investors because it provides a useful basis to compare performance in the period to prior periods.

Management believes Non-GAAP income tax expense is a useful performance measure for investors because it provides a basis to compare our tax rates to historical tax rates, and because the adjustment is necessary in order to calculate Non-GAAP net income.

Management believes Non-GAAP effective tax rate is a useful performance measure for investors because it provides an ongoing effective tax rate that they can use for historical comparisons and forecasting.

Management believes Non-GAAP net income is a useful performance measure for investors because it focuses on underlying operating results and trends and improves the comparability of our results to prior periods. This measure reflects the impact of Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above.

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Management believes Non-GAAP basic and diluted net income per common share are useful performance measures for investors because they focus on underlying operating results and trends and improve the comparability of our results to prior periods. These measures reflect the impact of Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above.

For the three and nine months ended September 30, 2024, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.



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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED)

Non-GAAP gross profit and gross margin reconciliation:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
(in thousands)
GAAP revenues$1,062,200 $1,045,717 $3,112,335 $3,002,250 
GAAP gross profit$633,339 $581,636 $1,837,332$1,679,313 
Distribution centers (1)
— 18,797 3,24223,664 
Non-GAAP gross profit$633,339 $600,433 $1,840,574$1,702,977 
GAAP gross margin
59.6 %55.6 %59.0%55.9 %
Non-GAAP gross margin
59.6 %57.4 %59.1%56.7 %
(1) During the nine months ended September 30, 2024, adjustments primarily relate to costs to transition to our new HEYDUDE distribution center in Las Vegas, Nevada. During the three and nine months ended September 30, 2023, adjustments represent expenses, including expansion costs and duplicate rent costs, related to our distribution centers in Dayton, Ohio and Las Vegas, Nevada.

Non-GAAP gross margin reconciliation by brand:

Crocs Brand:
Three Months Ended September 30,
20242023
GAAP Crocs Brand gross margin62.5 %61.9 %
Non-GAAP adjustments:
Distribution centers (1)
— %0.2 %
Non-GAAP Crocs Brand gross margin62.5 %62.1 %
(1) Represents prior year expenses, including expansion costs and duplicate rent costs, primarily related to our distribution centers in Dayton, Ohio.

HEYDUDE Brand:
Three Months Ended September 30,
20242023
GAAP HEYDUDE Brand gross margin47.9 %35.6 %
Non-GAAP adjustments:
Distribution centers (1)
— %7.2 %
Non-GAAP HEYDUDE Brand gross margin47.9 %42.8 %
(1) Represents prior year expenses, including expansion costs, duplicate rent costs, and transitional storage costs, related to our distribution center in Las Vegas, Nevada.
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Non-GAAP selling, general and administrative reconciliation:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
(in thousands)
GAAP revenues$1,062,200 $1,045,717 $3,112,335 $3,002,250 
GAAP selling, general and administrative expenses
$363,510 $307,784 $1,015,336 $852,044 
Impairment related to information technology systems (1)
— — (18,172)
Impairment related to distribution centers (2)
— — (6,933)
Information technology project discontinuation— — — (4,119)
HEYDUDE integration costs— (545)— (1,961)
Duplicate headquarters rent (3)
— (976)— (3,169)
Other (4)
— (1,749)— (7,357)
Total adjustments— (3,270)(25,105)(16,606)
Non-GAAP selling, general and administrative expenses (5)
$363,510 $304,514 $990,231 $835,438 
GAAP selling, general and administrative expenses as a percent of revenues
34.2 %29.4 %32.6 %28.4 %
Non-GAAP selling, general and administrative expenses as a percent of revenues
34.2 %29.1 %31.8 %27.8 %
(1) Represents an impairment of information technology systems related to the HEYDUDE integration.
(2) Primarily represents an impairment of the right-of-use assets for our former HEYDUDE Brand warehouses in Las Vegas, Nevada associated with our move to our new distribution center and an impairment of the right-of-use asset for our former Crocs Brand warehouse in Oudenbosch, the Netherlands.
(3) Represents duplicate rent costs associated with our move to a new headquarters.
(4) Includes various restructuring costs, as well as costs associated with the implementation of a new enterprise resource planning system.
(5) Non-GAAP selling, general and administrative expenses are presented gross of tax.

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Non-GAAP income from operations and operating margin reconciliation:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
(in thousands)
GAAP revenues$1,062,200 $1,045,717 $3,112,335 $3,002,250 
GAAP income from operations$269,829 $273,852 $821,996 $827,269 
Non-GAAP gross profit adjustments (1)
— 18,797 3,242 23,664 
Non-GAAP selling, general and administrative expenses adjustments (2)
— 3,270 25,105 16,606 
Non-GAAP income from operations$269,829 $295,919 $850,343 $867,539 
GAAP operating margin25.4 %26.2 %26.4 %27.6 %
Non-GAAP operating margin25.4 %28.3 %27.3 %28.9 %
(1) See 'Non-GAAP gross profit and gross margin reconciliation' above for more details.
(2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more details.

Non-GAAP income tax expense (benefit) and effective tax rate reconciliation:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
(in thousands)
GAAP income from operations$269,829 $273,852 $821,996 $827,269 
GAAP income before income taxes244,897 233,405 735,351 702,413 
Non-GAAP income from operations (1)
$269,829 $295,919 $850,343 $867,539 
GAAP non-operating income (expenses):
Foreign currency losses, net(332)(1,770)(3,928)(1,622)
Interest income1,366 506 2,908 1,225 
Interest expense(26,203)(39,207)(85,927)(124,907)
Other income, net237 24 302 448 
Non-GAAP income before income taxes$244,897 $255,472 $763,698 $742,683 
GAAP income tax expense$45,096 $56,380 $154,189 $163,433 
Tax effect of non-GAAP operating adjustments— 5,462 7,141 10,076 
Impact of intra-entity IP transfers (2)
(14,165)(6,717)(39,332)(19,233)
Non-GAAP income tax expense$30,931 $55,125 $121,998 $154,276 
GAAP effective income tax rate18.4 %24.2 %21.0 %23.3 %
Non-GAAP effective income tax rate12.6 %21.6 %16.0 %20.8 %
(1) See ‘Non-GAAP income from operations and operating margin reconciliation’ above for more details.
(2) In the fourth quarter of 2023, and previously in 2021 and 2020, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfers resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of these transfers.

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Non-GAAP net income per share reconciliation:
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
(in thousands, except per share data)
Numerator:
GAAP net income$199,801 $177,025 $581,162 $538,980 
Non-GAAP gross profit adjustments (1)
— 18,797 3,242 23,664 
Non-GAAP selling, general and administrative expenses adjustments (2)
— 3,270 25,105 16,606 
Tax effect of non-GAAP adjustments14,165 1,255 32,191 9,157 
Non-GAAP net income
$213,966 $200,347 $641,700 $588,407 
Denominator:  
GAAP weighted average common shares outstanding - basic
59,046 61,143 59,973 61,670 
Plus: GAAP dilutive effect of stock options and unvested restricted stock units
455 472 464 610 
GAAP weighted average common shares outstanding - diluted
59,501 61,615 60,437 62,280 
GAAP net income per common share:
Basic$3.38 $2.90 $9.69 $8.74 
Diluted$3.36 $2.87 $9.62 $8.65 
Non-GAAP net income per common share:
Basic$3.62 $3.28 $10.70 $9.54 
Diluted$3.60 $3.25 $10.62 $9.45 
(1) See 'Non-GAAP gross profit and gross margin reconciliation' above for more information.
(2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more information.
12

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE

Full Year 2024:
Approximately:
Non-GAAP operating margin reconciliation:
 
GAAP operating margin
Over 24%
Non-GAAP adjustments, primarily related to IT system impairments (1)
1%
Non-GAAP operating margin
Over 25%
Non-GAAP effective tax rate reconciliation:
GAAP effective tax rate21%
Non-GAAP adjustments, primarily related to amortization of intellectual property (1)(2)
(5)%
Non-GAAP effective tax rate16%
Non-GAAP diluted earnings per share reconciliation:
GAAP diluted earnings per share
$11.83 to $11.91
Non-GAAP adjustments, primarily related to IT system impairments and amortization of intellectual property (1)(2)
$0.99
Non-GAAP diluted earnings per share
$12.82 to $12.90
(1) For the full year 2024, we expect to incur approximately $28 million in costs primarily for an impairment of information technology systems related to the HEYDUDE integration and costs to transition to our new HEYDUDE distribution center in Las Vegas, Nevada.
(2) In the fourth quarter of 2023, and previously in 2021 and 2020, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfers resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of these transfers.

Non-GAAP Financial Guidance

Our forward-looking guidance for consolidated “adjusted operating margin,” and “adjusted diluted earnings per share” represents non-GAAP financial measures that exclude or otherwise have been adjusted for special items from our U.S. GAAP financial statements. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non-recurring. Such adjustments are subjective and involve significant management judgment.

While we are able to estimate full year non-GAAP adjustments, we are unable to reconcile forward-looking adjusted measures to their nearest U.S. GAAP measure quarter-by-quarter because we are unable to predict the timing of these adjustments with a reasonable degree of certainty. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures for the guidance related to the fourth quarter of 2024.
13

CROCS, INC. AND SUBSIDIARIES
REVENUES BY SEGMENT, CHANNEL, AND GEOGRAPHY
(UNAUDITED)
Three Months Ended September 30,
Nine Months Ended September 30,
% Change
Constant Currency
% Change (1)
Favorable (Unfavorable)
2024202320242023
Q3 2024-2023
YTD 2024-2023
Q3 2024-2023
YTD 2024-2023
($ in thousands)
Crocs Brand:
North America:
Wholesale$162,103 $164,920 $516,427 $518,059 (1.7)%(0.3)%(1.6)%(0.2)%
Direct-to-consumer$328,714 $315,824 $846,018 $788,550 4.1 %7.3 %4.3 %7.4 %
Total North America (2)
490,817 480,744 1,362,445 1,306,609 2.1 %4.3 %2.2 %4.4 %
International:
Wholesale233,461 204,257 776,420 669,022 14.3 %16.1 %15.4 %18.2 %
Direct-to-consumer133,820 113,768 377,038 304,866 17.6 %23.7 %18.3 %26.2 %
Total International367,281 318,025 1,153,458 973,888 15.5 %18.4 %16.5 %20.7 %
Total Crocs Brand$858,098 $798,769 $2,515,903 $2,280,497 7.4 %10.3 %7.9 %11.3 %
Crocs Brand:
Wholesale$395,564 $369,177 $1,292,847 $1,187,081 7.1 %8.9 %7.8 %10.1 %
Direct-to-consumer462,534 429,592 1,223,056 1,093,416 7.7 %11.9 %8.0 %12.7 %
Total Crocs Brand858,098 798,769 2,515,903 2,280,497 7.4 %10.3 %7.9 %11.3 %
HEYDUDE Brand:
Wholesale113,018 146,501 361,600 463,189 (22.9)%(21.9)%(22.9)%(21.9)%
Direct-to-consumer91,084 100,447 234,832 258,564 (9.3)%(9.2)%(9.3)%(9.2)%
Total HEYDUDE Brand (3)
204,102 246,948 596,432 721,753 (17.4)%(17.4)%(17.4)%(17.4)%
Total consolidated revenues$1,062,200 $1,045,717 $3,112,335 $3,002,250 1.6 %3.7 %2.0 %4.5 %
(1) Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See ‘Reconciliation of GAAP Measures to Non-GAAP Measures’ above for more information.
(2) North America includes the United States and Canada.
(3) The vast majority of HEYDUDE Brand revenues are derived from North America.
14

CROCS, INC. AND SUBSIDIARIES
DIRECT-TO-CONSUMER COMPARABLE SALES
(UNAUDITED)

Direct-to-consumer (“DTC”) comparable sales were as follows:
Constant Currency (1)
Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Direct-to-consumer comparable sales: (2)
Crocs Brand 4.8 %15.3 %9.8 %18.4 %
HEYDUDE Brand(22.2)%8.1 %(19.4)%16.5 %
(1) Reflects period over period change on a constant currency basis, which is a non-GAAP financial measure. See “Use of Non-GAAP Financial Measures” for more information.
(2) Comparable store status, as included in the DTC comparable sales figures above, is determined on a monthly basis. Comparable store sales include the revenues of stores that have been in operation for more than twelve months. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion, or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure and in the same month in the following year. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce comparable revenues are based on same site sales period over period. E-commerce sites that are temporarily offline or unable to transact or fulfill orders (“site disruption”) are excluded from the comparable sales calculation during the month of site disruption and in the same month in the following year. E-commerce site disruptions in excess of three months are excluded until the thirteenth month after the site has re-opened. Additionally, comparable sales do not include leap days in leap years.


15
v3.24.3
Document and Entity Information Document
Oct. 29, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Oct. 29, 2024
Entity Registrant Name CROCS, INC.
Entity Central Index Key 0001334036
Amendment Flag false
Entity Incorporation, State or Country Code DE
Entity File Number 0-51754
Entity Tax Identification Number 20-2164234
Entity Address, Address Line One 500 Eldorado Blvd., Building 5
Entity Address, City or Town Broomfield,
Entity Address, State or Province CO
Entity Address, Postal Zip Code 80021
City Area Code 303
Local Phone Number 848-7000
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Common Stock, par value $0.001 per share
Trading Symbol CROX
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
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