FORT LEE, N.J., April 29, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company
of Recreatd, which houses initiatives leveraging Creatd's
intellectual property and legacy media assets, including acquired
artwork, photographs and media memorabilia, is excited to announce
its plans to launch the OG Gallery, a new NFT art gallery focused
on the tokenization, marketing, and sale of digital collectibles
originating from the 'OG Collection.'
The OG Collection refers to a library of digital artwork,
imagery, original documents, illustrations, collectibles, and
photographs from the archival collection of Bob Guccione, once the CEO of General Media,
owner of publications including Penthouse, Viva,
OMNI and Longevity. The collection, to which
Vice Media dedicated an entire issue of its magazine in 2013,
includes over 100,000 images, including those of famous models and
celebrities taken directly by Guccione himself, as well as those he
personally acquired rights to during his tenure as head of one of
the most powerful media companies of the 20th century.
Guccione's life and legacy have been captured in a number of the
Company's transmedia properties including: Filthy
Gorgeous, a documentary film directed by Barry Avrich chronicling the life of
Bob Guccione; the book No One's
Pet, written by notable film critic Glenn Kenny; the film Till Human Voices
Wake Us, directed by celebrity photographer Indrani and
starring Lindsay Lohan; and Vocal's
Viva and Longevity communities, both of which originated
through the digitization of legacy content from the General Media
magazines of those same names.
Since the Company acquired the collection, individual negatives
from the collection—including images of the Penthouse Pets, shot by
Guccione—have been sold for hundreds of dollars at auction, without
any licensing rights attached.
The OG Collection itself has been independently appraised at
between $5-7 million, prior to any
additional licensing valuations. The Company's ability to leverage
its technology to revitalize this content represents a significant
value proposition for media companies and publishers that are
sitting on vast collections of content, which may be of supreme
quality but are not in a suitable format for today's consumer.
Today's launch of the OG Gallery landing page is the first
actionable step of the plan that was articulated on the Company's
Fiscal Year 2020 Financial Results webcast and conference call held
in March 2021. The Company is
actively exploring numerous applications and technology platforms
related to the blockchain and NFT space and will continue to
explore all related opportunities that could effectively generate
value for the Company while maintaining its creator-first
mission.
Those interested in following the progress of the OG Gallery
should subscribe to updates through the OG Gallery landing
page.
More details on the OG Gallery landing page launch are available
in CEO Jeremy Frommer's article,
published on Vocal.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first
technology company and the parent
company of the Vocal platform. Our mission is to empower creators,
entrepreneurs, and brands through technology and partnership.
We accomplish this through Creatd's three main business
pillars: Vocal Ventures, Creatd Partners, and Recreatd. For news
and updates, subscribe to Creatd's newsletter:
https://creatd.com/newsletter
Investor Relations Contact: IR@creatd.com
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SOURCE Creatd, Inc.