NEW YORK, Sept. 22, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), today announced the
debut of its NFT (non-fungible token) art, with an initial release
featuring six works of NFT art from the OG Collection. The OG
Collection is a library of over 150,000 photographs, illustrations,
videos, and other media content originating from the archives of
Bob Guccione, once the CEO of
General Media and owner of publications including Penthouse,
Viva, OMNI, and Longevity.
Creatd's co-CEO and founder Jeremy
Frommer said, "Today's announcement is part of a strategic
initiative first introduced in April of this year. We're thrilled
to feature some of the exceptional pieces from the OG Collection by
bringing it into the NFT space. These pieces are showcased through
OG Gallery, Inc., which maintains a licensing agreement with OG
Collection, LLC."
The assets of OG Collection, LLC, which is wholly owned by the
Company, were preliminarily valued in 2016 at between $6-8 million, excluding licensing and copyright
opportunities.
Beginning today, the Company has made its first six NFTs
available for purchase via auction through Rarible, with the
auction set to open today, September 22,
2021 at 10:30 AM EST, and
close on September 30, 2021 at
11:59 PM EST.
To view the debuted NFTs and learn about the Company's upcoming
releases, please visit the OG Gallery.
Building upon today's initial NFT debut, the Company has also
announced that it has entered into a strategic partnership with
NetObjex to pursue the development of a proprietary NFT
marketplace. The platform will utilize blockchain technology to
facilitate the marketing, trading and sale of digital artwork,
collectibles, and other media content. NetObjex is a premier
technology company in the digital asset space, and is supported by
Liberty City Ventures (LCV), a leading blockchain
technology-focused venture capital firm.
Commented James Lang, Managing
Director at LCV, "We are excited to have our portfolio company,
NetObjex, embark on this new endeavor with Creatd to develop their
bespoke NFT marketplace. In the future, NFTs will be the dominant
mechanism to own and control intellectual property allowing artists
and collectors to buy, sell, lend, lease, and license digital
content. NFTs represent the newest opportunity for creators to
utilize the power of technology to showcase their passions."
Creatd Co-CEO Laurie Weisberg
added, "Today's announcement marks an important step forward toward
delivering on our NFT strategy. While Creatd's first NFT release
celebrates the legacy and artistry of the OG Collection, we look
forward to expanding this initiative with future collaborations
that will support our wider creator community."
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology
holding company and the parent company of the Vocal platform. Our
mission is to empower creators, entrepreneurs, and brands through
technology and partnership.
For news and updates, subscribe to Creatd's newsletter:
https://creatd.com/newsletter
Investor Relations Contact: ir@creatd.com
About Liberty City Ventures
Founded in 2013, Liberty City Ventures (LCV) is a venture
capital firm focused on investing in companies building blockchain
technology solutions and companies implementing blockchain
technology. LCV counts leading media and NFT companies such as
Animoca Brands, Flip, and Nifty's among its portfolio of
investments.
Contact: press@libertycityventures.com
About NetObjex
NetObjex's Digital Asset-as-a-Service platform enables
enterprises to harness the power of IoT, AI and blockchain
technologies in constructing digital marketplaces. NetObjex clients
and partners benefit from global coverage across key verticals such
as media and entertainment, supply chain, retail and more. For more
information, visit: https://www.netobjex.com/.
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SOURCE Creatd, Inc.