Crown Media and YouTube TV Reach Agreement to Bring Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama to the Platform’s Millions of Viewers
November 08 2021 - 2:00PM
Business Wire
Deal Coincides with
the Imminent Kick-off of Networks’ Highly Popular Holiday
Programming Events, including Hallmark Channel’s Countdown to
Christmas
Crown Media Family Networks, the country’s leading destination
for quality, heartwarming entertainment, and YouTube TV have
reached an agreement to launch Hallmark Channel, Hallmark Movies
& Mysteries, and Hallmark Drama on the streaming service, the
companies announced today. The launch of Crown Media’s linear
networks expands Hallmark’s footprint on YouTube TV, which already
carries the company’s SVOD service, Hallmark Movies Now, as an
optional add-on offering.
Giving YouTube TV’s millions of subscribers entrée to Hallmark’s
signature brand of feel-good programming, the deal comes just as
Hallmark Channel and Hallmark Movies & Mysteries prepare to
launch their highly-anticipated holiday programming initiatives –
Countdown to Christmas and Miracles of Christmas, respectively.
“Coinciding with the kick-off of Hallmark Channel’s Countdown to
Christmas and Hallmark Movies & Mysteries’ Miracles of
Christmas the launch of our linear networks on YouTube TV is
perfectly timed, allowing the service’s customers to join the tens
of millions of viewers who have made our networks the country’s
most beloved seasonal destination and indisputable leader in
holiday programming,” said Crown Media President & CEO,
Wonya Lucas. “Our content, rooted in celebration, joy,
optimism, and human connection, has never been more in demand, and
we are confident the addition of Hallmark Channel, Hallmark Movies
& Mysteries, and Hallmark Drama adds tremendous value to
YouTube TV’s offerings and will be instant favorites among
subscribers.”
"We're excited to partner with Crown Media Family Networks to
deliver all three of Hallmark’s linear channels to our YouTube TV
members, including Hallmark Channel," said Paul Snow, co-head of
YouTube TV content partnerships. "We know that our members love
this content, and it's the perfect time to introduce these channels
to YouTube TV as we head into the holiday season."
YouTube TV is a subscription streaming service that lets viewers
watch live and on-demand TV from 85+ top channels through a simple
and award-winning experience. It offers live & local sports,
news, shows, movies, and more, and can be watched on any screen
(phone, tablet, TV, computer). Membership comes with free unlimited
cloud DVR storage space to record all your favorites, personalized
watch recommendations, and a family plan.
ABOUT CROWN MEDIA FAMILY NETWORKS Owned and operated by
Hallmark Cards, Inc., Crown Media Family Networks is home to
Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark
Drama. Hallmark Channel features an ambitious slate of new,
original content, including movies, scripted series, and annual
specials. Hallmark Channel is also home to the popular annual
holiday franchise Countdown to Christmas featuring a 24/7 lineup of
holiday programming. Hallmark Movies & Mysteries is a 24-hour
cable network featuring a unique mix of new, original movies and
acquired series focused on the lighter side of the suspense and
mystery genres. The network also features its own annual holiday
programming franchise, Miracles of Christmas. Hallmark Drama
showcases the rich legacy of the Hallmark Hall of Fame library and
spotlights movies and series from Crown Media’s collection of
original dramatic content. Crown Media Family Networks is also home
to Hallmark Movies Now, the company’s subscription streaming
service, which offers commercial-free, feel-good movies and series
from Hallmark Channel, Hallmark Movies & Mysteries, and more,
including exclusive content you can’t find anywhere else. Crown
Media Family Networks’ publishing extension, Hallmark Publishing,
offers original novels, as well as books adapted from Hallmark
original movies.
For more information, please visit www.crownmediapress.com
Hallmark Channel on Social Media: Facebook, Twitter, Pinterest
Hallmark Movies & Mysteries on Social Media: Facebook, Twitter
Hallmark Drama on Social Media: Facebook, Twitter Hallmark Movies
Now on Social Media: Facebook, Twitter Hallmark Publishing on
Social Media: Facebook, Twitter
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version on businesswire.com: https://www.businesswire.com/news/home/20211108005988/en/
Allison Bennett AllisonBennett@crownmedia.com | 212-445-6692
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