Caliber Appoints Steve Drew SVP of Marketing, Strategy, & Technology
July 18 2024 - 4:05PM
Business Wire
Caliber, (NASDAQ: CWD), a real estate investor, developer, and
manager, announced that Steve Drew has joined the Company as its
Senior Vice President of Marketing, Strategy, and Technology. Drew
joins Caliber from online private equity real estate investing
platform CrowdStreet, where he was a founding team member and most
recently served as Vice President, Business & Systems
Operations. There, he played a formative role in the development of
the technology platform and business strategy that enabled the
company to launch and scale.
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Steve Drew, Caliber's new SVP of
Marketing, Strategy & Technology (Photo; Business Wire)
In this newly created role, Drew will lead Caliber’s strategy to
leverage technology to fundamentally transform its fundraising
effectiveness and its ability to invest in the best possible real
estate assets. His work includes the use of automation and AI to
significantly improve Caliber’s execution, reduce its cost
structure, expand its reach to accredited investors throughout the
U.S., and identify real estate investment opportunities overlooked
by the broader market. Drew will report to Ignacio Martinez,
Caliber’s Chief Operating Officer.
“Steve’s more than 25 years of experience in the industry is
just what Caliber needs as we move forward with our strategic
plan,” said Chris Loeffler, CEO of Caliber. “He has jumped right
in, quickly identifying actionable steps to optimize our use of
technology to improve both the efficiency and effectiveness of our
fundraising and marketing operations. Together with Ignacio, who
also has a rich background in technology, Caliber has assembled the
capabilities to take transformative technologies, like AI and
tokenization, and utilize them to achieve our goal of consistent,
profitable growth.”
“Technology offers a competitive advantage to agile companies
like Caliber. Starting with our fundraising engine, I am confident
we can scale to achieve Caliber’s objectives of building national
brand reach, recognition, and engagement,” said Drew. “As the firm
expands from its retail roots into the wholesale, family office and
institutional investor space, we will employ an enhanced technology
stack to deliver optimal results via an omnichannel approach. I am
excited to share Caliber’s story with a national audience and
provide information that enables accredited investors to capitalize
on Caliber’s expertise to generate wealth while benefiting
communities.”
At CrowdStreet, Drew’s work enabled the company to raise more
than $4 billion in deal capital, reach a community of more than
300,000 investors, and syndicate more than 700 commercial real
estate deals. Drew accomplished this by architecting, defining,
delivering and scaling the company’s Marketplace and SaaS solution,
while also building the marketing function, establishing the
customer service playbook and later managing operations, systems
and IT.
Over his 25 years in the technology space, Drew has held
positions in marketing, business development, and product
management. He served as Vice President, Marketing and Business
Development at Paydici, and Director of Product Management at Sage.
Drew currently serves on the Board of Directors at Candlelighters
for Children with Cancer.
Drew earned a bachelor’s degree in marketing and management from
the University of Wisconsin-Madison and received his MBA from Emory
University’s Goizueta Business School. He also has a specialization
in International Business from the University of London.
Drew resides in Portland, Oregon with his family.
About Caliber (CaliberCos Inc.) (NASDAQ: CWD)
With more than $2.9 billion of managed assets, including
estimated costs to complete assets under development, Caliber’s
15-year track record of managing and developing real estate is
built on a singular goal: make money in all market conditions. Our
growth is fueled by our performance and our competitive advantage:
we invest in projects, strategies, and geographies that global real
estate institutions typically do not. Integral to our competitive
advantage is our in-house shared services group, which offers
Caliber greater control over our real estate and visibility to
future investment opportunities. There are multiple ways to
participate in Caliber’s success: invest in Nasdaq-listed
CaliberCos Inc. and/or invest directly in our Private Funds.
Forward-Looking Statements
This press release contains “forward-looking statements” that
are subject to substantial risks and uncertainties. All statements,
other than statements of historical fact, contained in this press
release are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as “anticipate,” “believe,” “contemplate,” “could,”
“estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,”
“potential,” “predict,” “project,” “target,” “aim,” “should,”
"will” “would,” or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are based on the Company’s
current expectations and are subject to inherent uncertainties,
risks and assumptions that are difficult to predict. Further,
certain forward-looking statements are based on assumptions as to
future events that may not prove to be accurate. These and other
risks and uncertainties are described more fully in the section
titled “Risk Factors” in the final prospectus related to the
Company’s public offering filed with the SEC and other reports
filed with the SEC thereafter. Forward-looking statements contained
in this announcement are made as of this date, and the Company
undertakes no duty to update such information except as required
under applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20240718991682/en/
Caliber: Victoria Rotondo +1 480-295-7600
Victoria.Rotondo@caliberco.com
Media Relations: Kelly McAndrew Financial Profiles +1
310-622-8239 KMcAndrew@finprofiles.com
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