Casella & TerraCycle Launch Innovative Home Recycling Pilot for Hard-to-Recycle Items
October 04 2022 - 6:35PM
Casella Waste Systems, Inc. (Casella) (NASDAQ: CWST), a regional
solid waste, recycling, and resource management services company,
in partnership with TerraCycle, an innovative recycling company
that specializes in hard-to-recycle materials, are pleased to
announce the launch of TerraCycle Pouch by Casella.
Through this pilot program, households and businesses in and
around Burlington, Vermont can subscribe to the service for a wide
array of items that are not accepted in curbside recycling bins.
Materials accepted through the service include coffee capsules,
cosmetic packaging, eyewear, office supplies, pet food packaging,
toys, and various types of plastic packaging. The full list of
accepted items, including descriptions of how each material will be
recycled, can be found at terracyclepouch.com.
“We’re excited to partner with TerraCycle on this project to
explore how we can recycle more material and help customers and
communities better achieve their recycling goals,” said John W.
Casella, Chairman and Chief Executive Officer of Casella. “As with
any pilot project, we expect to learn how to scale this resource
management program and ensure that it can be economically viable
during the trial. We are proud to try something new that might help
further advance recycling and the circular economy in Burlington
and beyond.”
The innovative subscription-based pickup service, that targets
more than 20 hard-to-recycle materials, establishes Casella as one
of the first fully integrated resource management companies in the
country to offer additional services for 20 waste streams not
accepted in curbside recycling.
Here’s how the TerraCycle Pouch by Casella program works:
- SubscribeCustomers subscribe to the TerraCycle
Pouch by Casella by visiting http://www.terracyclepouch.com and
choose a plan that fits their needs.
- Receive suppliesCasella delivers recycling
pouches to collect the material in a simple and convenient
way.
- Fill Pouches and Schedule PickupOnce the
pouches are full, customers request a pickup by scanning the
pouch’s QR code or logging into their account at
www.terracyclepouch.com.
- Place at the Doorstep to RecycleCustomers
place their full pouches on their doorstep. Casella will pick them
up and TerraCycle will recycle the acceptable materials
inside.
Materials collected through the program will be received by
TerraCycle’s material recovery partners, where it will be sorted
manually and then automatically into individual components. Each
material is then recycled into a raw format that can be used to
make new products. A portion of the waste collected through the
TerraCycle Pouch by Casella program will be recycled into benches
and other items that will be donated to local public parks.
“Through the TerraCycle Pouch by Casella program, we are
enabling consumers to divert waste from the landfill, engage their
communities and be rewarded for their effort,” explained Tom Szaky,
TerraCycle Founder and CEO. “By encouraging consumers to rethink
what is waste, this program helps build awareness that solutions do
exist for items that may seem otherwise unrecyclable.”
The TerraCycle Pouch by Casella program is in a pilot phase and
open to any interested individual, school, office, or community
organization in select towns in and around Burlington, Vermont. If
the program proves to be economically and environmentally valuable
for customers in the pilot group, Casella hopes to bring it to
other areas of its operating footprint in the future.
About Casella Waste Systems, Inc.Casella Waste
Systems, Inc., headquartered in Rutland, Vermont, provides solid
waste management services consisting of collection, transfer,
disposal, and recycling services in the northeastern United States.
For further information, investors should contact Jason Mead, SVP
Finance & Treasurer at (802) 772-2293, and media should contact
Jeff Weld, Director of Engagement at (802) 772-2234, or visit the
company’s website at http://www.casella.com.
About TerraCycleTerraCycle is an international
leader in innovative sustainability solutions, creating and
operating first-of-their-kind platforms in recycling, recycled
materials, and reuse. Across 21 countries, TerraCycle is on a
mission to rethink waste and develop practical solutions for
today’s complex waste challenges. The company engages an expansive
multi-stakeholder community across a wide range of accessible
programs, from Fortune 500 companies to schools and individuals,
and has raised over $44 million for schools and nonprofits since
its founding more than 15 years ago. To learn more about TerraCycle
and join them on their journey to move the world from a linear
economy to a circular one, please visit www.terracycle.com.
CONTACT:Shaye DiPasqualeTerraCycle
shaye.dipasquale@terracycle.com
Jeff WeldCasella Waste Systems,
Inc.802.772.2234jeff.weld@casella.com
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