DIET Ediets.Com, Inc. (MM)

eDiets.com, Inc. (NASDAQ: DIET) -- On The Biggest Loser Ranch, contestants have personal trainers, doctors, nutritional experts and healthy food at their fingertips. However, the transition from the ranch back to their normal lives can be a huge challenge for these contestants. Over the last two seasons, 24 of "The Biggest Loser" contestants, including 5 finalists and one $250,000 grand prize winner, have made that transition easier with the help of The Biggest Loser Meal Plan by eDiets, losing a total of over 1,000 pounds at home with a combination of exercise and The Biggest Loser Meal Plan's healthy, delicious, home-delivered meals. The Biggest Loser Meal Plan is licensed by NBCUniversal Television Consumer Products Group and Reveille LLC, and JTMG serves as the agency of record for NBC programming.

The convenience of having the nutritious, calorie-controlled meals delivered to their door is a significant benefit for these contestants. "I don't have to stare at my cabinets trying to figure out what to eat. I don't have to weigh food or measure," said Season 10 winner, Patrick. "It's quick, it's simple, it's awesome, and I know exactly the nutrition that I'm putting into my body." Patrick lost 60 pounds at home while on The Biggest Loser Meal Plan.

Vance and LeAnn Jackson, the Season 11 mother and son team who were sent home in the very first episode, have proven that you can lose significant weight at home by following a regular exercise program and getting the right nutrition. "The food from The Biggest Loser Meal Plan has been an amazing tool in my tool belt," said Vance. LeAnn agreed: "We are proof that you can do it at home. The nice thing is that The Biggest Loser Meal Plan meals help me make it work in my life." They have each lost over 60 pounds while on The Biggest Loser Meal Plan without ever being on the ranch.

Hannah, one of this season's finalists, said, "For someone who's just starting their program, for people who may not know what a proper portion is, this meal plan is a great tool because it teaches you that you can really be satisfied and have things that are good for you. The Biggest Loser Meal Plan shows that anyone can do this -- you can eat it with your husband, you can eat it as a single person -- I'm very pleased."

The season finale airs on May 24th at 8 p.m. ET/7 p.m. CT on NBC.

Success depends on following diet guidelines. See www.biggestlosermealplan.com for details. Generally expected weight loss for active meal plan members is 1.8 lbs/week during the first 5 weeks.

About "The Biggest Loser"

"The Biggest Loser" on NBC airs on Tuesdays from 8:00 to 10:00 p.m. (ET/PT). The first reality series where everybody loses, "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. "The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Check out www.biggestloser.com for more information.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store.

About Reveille

Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including "Master Chef," "The Biggest Loser," "The Office," "The Buried Life," "Ugly Betty," The Tudors," "Tabitha's Salon Takeover," "Shear Genius," "One Born Every Minute," and "Parental Control." Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.

About eDiets.com

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets flagship site, www.eDiets.com, currently features its award-winning, fresh-prepared diet meal delivery service as well as offering members over 20 healthy on-line diet plans. eDiets also provides businesses with a broad range of turn-key health and nutrition solutions at http://www.enterprise.ediets.com and the new Biggest Loser Meal Plan available at http://www.biggestlosermealplan.com. For more information, please call 310-954-1105 or visit www.eDiets.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Investor Relations Contact: John Mills ICR, Inc. 310-954-1105 John.Mills@icrinc.com