Dollar Tree Sales Rise, Though Weakness Persists in Family Dollar Banner
November 29 2018 - 8:48AM
Dow Jones News
By Sarah Nassauer and Kimberly Chin
Dollar Tree Inc. said Thursday sales rose in the latest quarter,
as the company works to convince investors that weakness at its
Family Dollar chain won't last.
Sales at Dollar Tree, which owns both the Dollar Tree and Family
Dollar chains, rose 4.2% to $5.54 billion in the quarter ended Nov.
3, but sales at existing Family Dollar Stores dragged down strong
performance. Same-store sales rose 2.3% at Dollar Tree, but sales
at existing stores under the Family Dollar banner fell 0.4%.
Analysts polled by Refinitiv had expected $5.55 billion in sales in
the third quarter.
It has become a familiar pattern at the company. More than three
years ago, Dollar Tree beat out competitor Dollar General Corp. to
buy Family Dollar for nearly $9 billion in cash and stock. Since
then Family Dollar has proved hard to turn around, reporting weak
sales each quarter since the acquisition.
Since the purchase the company has closed 195 Family Dollar
Stores and converted 354 Family Dollar Stores to the Dollar Tree
brand, in addition to completing renovations and opening new
locations.
Shares of Dollar Tree, which have fallen 22% this year, fell
4.3% in premarket trading Thursday as the company also lowered its
sales guidance for the current year. The company expects sales in
the range of $22.72 billion to $22.83 billion, compared with its
previous forecast between $22.75 billion and $22.97 billion. The
range for earnings was narrowed to between $4.86 and $4.95 a share,
compared with $4.85 to $5.05 a share as previously guided.
The company said Thursday it will renovate at least 1,000 Family
Dollar stores in the coming fiscal year and open another 350 new
Dollar Tree locations and 200 new Family Dollar stores.
In the third quarter profit, rose 5.1% to $281.8 million, or
$1.18 a share, compared with analysts' expectations of $1.14 a
share.
Many retailers have reported stronger sales in the most recent
quarter, pointing to fairly robust consumer confidence and
improving efforts to grow online, including Walmart Inc., Target
Corp. and Macy's Inc. Dollar stores have generally fared well since
the recession, benefiting as more shoppers flocked to inexpensive
products. In recent years Family Dollar Stores haven't grow sales
in line with competitors.
The large chains target slightly different customers. Dollar
Tree stores are mostly in suburban locations and sell all items for
$1. Dollar General has more rural locations and aims to attract
low-income shoppers by selling frequently purchased products at
different price points. Family Dollar aims to attract similar
low-income shoppers, but nearly half its stores are in urban
locations. Including Family Dollar outlets, Dollar Tree has about
15,000 U.S. stores, roughly equal with Dollar General.
Dollar General reports its quarterly earnings next week.
Write to Sarah Nassauer at sarah.nassauer@wsj.com and Kimberly
Chin at kimberly.chin@wsj.com
(END) Dow Jones Newswires
November 29, 2018 08:33 ET (13:33 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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