Dollar General Focuses on Food as It Eyes Expansion
December 04 2018 - 4:35PM
Dow Jones News
By Aisha Al-Muslim
Dollar General Corp. is betting that more food options,
including fresh produce, will boost its revenue and traffic as it
looks to expand its presence in food deserts in rural and metro
areas.
In its fiscal 2019, which starts Feb. 2, the discount retailer
plans to open 975 new stores, remodel 1,000 stores and relocate 100
stores, the company said Tuesday. That is 75 more store openings
than expected in fiscal 2018.
Dollar General Chief Executive Todd Vasos said during a
conference call with analysts Tuesday that the company is eyeing
various setups as part of its expansion because customers' needs
vary.
"We intentionally develop these additional formats to be able to
move into certain demographics across the U.S. where a
one-size-fits-all mentality is really not the way to be productive
and to make the most of your real estate portfolio," he said.
For instance, Mr. Vasos said the company can "drive a tremendous
amount of traffic" by opening stores that offer refrigerated
products and produce in food deserts, areas where access to
affordable and healthier food options is limited.
The company expects to add produce to about 200 of these
remodeled stores. Currently, Dollar General has about 425 stores
that carry produce.
About half of the remodels will be in what the company describes
as its "traditional plus" format -- a traditional store in terms of
size, but with more cooler space.
Mr. Vasos added there is still an opportunity to add 12,000 to
13,000 stores in the continental U.S.
Out of the anticipated new stores, the company plans to open
about 10 locations that are about half the size of a traditional
Dollar General store and have a product selection that is "tailored
to vertical living customers" in more densely populated areas in
some key cities across the U.S., Mr. Vasos said. The company
currently has three of the smaller format stores.
The store growth outlook comes as Dollar General reported on
Tuesday a higher profit for its third quarter that were in line
with analysts' expectations. The company reported net sales rose
8.7% to $6.42 billion and same-store sales grew 2.8%, both beating
analysts' estimates.
Higher same-store sales during the third quarter were driven by
an increase in average transaction amount and sales in the
consumables, seasonal and home categories, partially offering sales
declines in the apparel category.
Overall, Dollar General's results were better than its
competitor Dollar Tree Inc. Last week, Dollar Tree Inc., which owns
both the Dollar Tree and Family Dollar chains, said sales rose 4.2%
to $5.54 billion in its latest quarter, but weaker sales at
existing Family Dollar stores dragged down the company's otherwise
strong performance.
Same-store sales rose 2.3% at Dollar Tree, but sales at stores
open at least a year under the Family Dollar banner fell 0.4%.
Since Dollar Tree bought Family Dollar more than three years
ago, Dollar Tree has been working to renovate Family Dollar stores.
The company plans to finish around 500 Family Dollar renovations
this fiscal year, at least 1,000 next year, and another 1,000 the
following year. The company also plans to close some Family Dollar
stores, but the number wasn't disclosed.
For fiscal 2018, Dollar General guided net sales of about 9%,
compared with its previous range of 9% to 9.3%. The company also
said it expects same-store sales growth to be in the middle of the
previous range of mid-to-high 2%. It also lowered its range
expectations for earnings per share to $5.85 to $6.05 for the
fiscal year, from its previous forecast of $5.95 to $6.15, to
reflect a 9-cent hit due to the weather events, ongoing
transportation cost pressures and year-to-date results.
The stock fell 6.9% to $104.04 in trading Tuesday. Shares are up
nearly 15% in the past 12 months.
Write to Aisha Al-Muslim at aisha.al-muslim@wsj.com
(END) Dow Jones Newswires
December 04, 2018 16:20 ET (21:20 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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