Revolutionary Digital Watermarking Technology
and Industry-leading Machine Vision Technology Come Together to
Transform Production Processes Across Industries
Digimarc Corporation (NASDAQ: DMRC), the pioneer and global
leader in digital watermarking technologies, and OMRON, a leading
provider of industrial automation solutions, today announced a
strategic partnership to take industrial automation solutions to a
new level. The combination of Digimarc digital watermarks with
OMRON machine vision technology represents an innovative approach
to digital product identification and a transformative new force in
industrial automation. Together, the companies are helping
manufacturers and brands stay ahead of the competition, adapt to
changing market conditions, and meet the increasingly stringent
requirements of sustainable, customized products.
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The combination of Digimarc digital
watermarks with OMRON machine vision technology represents an
innovative approach to digital product identification and a
transformative new force in industrial automation. Together, the
companies are helping manufacturers and brands stay ahead of the
competition, adapt to changing market conditions, and meet the
increasingly stringent requirements of sustainable, customized
products. (Photo: Business Wire)
“Today, more than ever, brands face heightened pressure to
adhere to new industry regulations, streamline operations, and meet
consumer expectations for quality, authenticity, and
sustainability,” said Ken Sickles, Digimarc’s Chief Product
Officer. “Through our partnership with OMRON, we now deliver an
industrial automation solution that addresses these needs head-on—
increasing efficiency, adhering to quality and regulatory
standards, and providing actionable, real-time data insights.”
A Future-proofed Industrial Automation Solution
Advancements in industrial automation are critical to business
operations and the safety of consumers. For example, labeling
mix-ups have caused food products to be shipped without proper
disclosure of ingredients. In the case of allergens like peanuts,
milk, or gluten, this can be life-threatening. Manufacturers and
brands require automated control and quality checks to prevent
incorrectly matched parts.
Digimarc and OMRON have modernized industrial automation so
manufacturers can now prevent mismatched components or mislabeled
products, increase the speed and efficiency of the production
process, and streamline the distribution and fulfillment of
packaged goods. The solution also facilitates the recovery,
sorting, and recycling of packaging materials post-use, reducing
waste leaking into the environment and improving the quality and
quantity of post-consumer recyclate.
“Our customers in the consumer goods sector face increasing
demands for safety as well as high-quality, sustainable packaging,”
said Fernando Colás, Chief Executive Officer, OMRON Industrial
Automation EMEA. “By integrating Digimarc’s advanced digital
watermarking technology into our machine vision solutions, we
provide innovative packaging solutions that reduce unnecessary
materials and prevent mislabeled or mispackaged products.”
Digimarc + OMRON, a Powerful Combination
Through their partnership, Digimarc and OMRON unlock new
capabilities to modernize industrial automation. Machines can
identify, inspect, and initiate track-and-trace features quickly
and accurately, at remarkably high speeds. As a result, brands and
manufacturers across industries achieve significant improvements in
efficiency, quality, traceability, security, and compliance across
industrial operations. This powerful combination of industrial
automation expertise and advanced digital watermarking technology
introduces a fully integrated solution to modernize industrial
facilities.
Beyond industrial automation, Digimarc digital watermarks add
value throughout the product lifecycle, enabling brands to address
future challenges and meet consumer expectations with minimal
additional investment. Once applied, digital watermarks automate
the identification of packaging collection and sortation at
material recycling facilities (MRFs) while generating
sustainability metrics. Additionally, Digimarc digital watermarks
support product authentication, dual-factor customer loyalty
programs, next-generation retail checkout, and other enterprise
applications, providing accretive value.
To learn more about the Digimarc + OMRON solution that is
modernizing industrial automation, contact us via
https://industrial.omron.eu/en/contact/omron.
About OMRON Corporation
OMRON Corporation is a leading automation company with its core
competencies in Sensing and Control + Think technology and is
engaged in a wide range of businesses including industrial
automation, healthcare, social systems, device and module
solutions. The company transcends the value creation by leveraging
diverse data acquired through these businesses and linking it to
the data solutions business.
Established in 1933, OMRON has about 28,000 employees worldwide,
working to provide products and services in more than 130
countries, contributing to the creation of a better society. For
more information, please visit http://industrial.omron.eu
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global
leader in digital watermarking technologies. For nearly 30 years,
Digimarc innovations and intellectual property in digital
watermarking have been deployed at a massive scale for the
identification and the authentication of physical and digital
items. A notable example is our partnership with a consortium of
the world’s central banks to deter counterfeiting of global
currency. Digimarc is also instrumental in supporting global
industry standards efforts spanning both the physical and digital
worlds. In 2023, Digimarc was named to the Fortune 2023 Change the
World list and honored as a 2023 Fast Company World Changing Ideas
finalist. Learn more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240618865572/en/
Susan Baldwin Digimarc Corporation 509-939-1137
PR@digimarc.com
Anneka Kumli Grove Partners 720-422-5258
anneka@thegrovepartners.com
Nathalie Ngo OMRON Europe T +31 6 29436751
Nathalie.Ngo@omron.com
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