KRISPY KREME® Celebrates 65th Anniversary of Barbie® with New Doughnut Collection Full of Flavor, Flair and Fashion
September 03 2024 - 6:00AM
Business Wire
Krispy Kreme® is making an iconic flavor statement – literally –
to celebrate Barbie brand’s 65th anniversary: four all-new
doughnuts featuring unique designs and fabulous flavors inspired by
Barbie, the trend-setting and timeless global fashion doll.
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Krispy Kreme® is making an iconic flavor
statement – literally – to celebrate Barbie brand’s 65th
anniversary: four all-new doughnuts featuring unique designs and
fabulous flavors inspired by Barbie, the trend-setting and timeless
global fashion doll. (Photo: Business Wire)
Beginning today for a limited time at participating Krispy Kreme
shops, fans can enjoy and share the Barbie™ x Krispy Kreme
Collection in a limited-edition custom box, including:
- Barbie™ Pink Doughnut – inspired by Barbie’s iconic pink
and popism, an Original Glazed® Doughnut piped with pink
buttercream, sprinkled with sparkly pink sugar, and topped with
Barbie sunglasses.
- Malibu Dream Party Doughnut – inspired by the fun and
fashion of the Barbie DreamHouse™, an unglazed shell doughnut
filled with Cake Batter Kreme™, dipped in Malibu blue icing and
sparkly graham sand, topped with a Barbie DreamHouse piece, and
piped with a white cloud.
- Barbie™ Berries ’n Kreme™ Doughnut – as sweet as Barbie
herself, an unglazed shell doughnut filled with Strawberry Kreme™,
dipped in white icing, drizzled with purple and pink buttercream,
and topped with a Barbie heart.
- Barbie™ Sweet 65th Doughnut – showcasing iconic Barbie
colors, an Original Glazed® Doughnut, dipped in chocolate icing,
topped with Barbie Sweet 65th sprinkles.
“We’re excited to celebrate the Barbie brand’s 65th birthday
with a collaboration that’s full of fun and flavor. We’re bringing
Barbie’s iconic fashions to life through delicious doughnuts that
are sure to thrill Barbie and Krispy Kreme fans alike,” said Dave
Skena, Global Chief Brand Officer for Krispy Kreme.
“Barbie and Krispy Kreme are two brands that immediately spark
joy and elicit sweet memories,” said Meredith Norrie, Vice
President of Global Licensing and Consumer Products, Mattel. “As we
continue to celebrate Barbie's 65th anniversary this year, Krispy
Kreme is the perfect partner to join us, inviting fans across
generations to enjoy the perfect blend of flavor and style, with
nods to Barbie sprinkled into every bite.”
Krispy Kreme and Barbie fans can also find a limited-time Krispy
Kreme 6-pack featuring the Barbie™ Pink Doughnut, Barbie™ Berries
’n Kreme™ Doughnut, and Barbie™ Sweet 65th Doughnut delivered fresh
daily to select grocery stores. Visit
www.krispykreme.com/locate/location-search#grocery to find a shop
or grocery store location near you.
In addition to the doughnuts, Krispy Kreme has special treats
for randomly selected fans, including a limited quantity of Barbie
Fashionista dolls. The dolls will include customized Krispy Kreme
accessories – a Krispy Kreme paper hat, dozen box and doughnut. To
further delight fans, Krispy Kreme will include a custom Barbie™ x
Krispy Kreme adult-sized denim jacket with each doll. Krispy Kreme
is offering two separate giveaways for a chance to receive the
dolls and jackets:
- On Sept. 4 through Sept. 6, any fan who comments and tags a
friend on the Barbie™ x Krispy Kreme social competition post on
Krispy Kreme’s social channels – @krispykreme on Instagram – will
be entered into a separate giveaway for a chance to win.
- On Sept. 6 through Sept. 8, Krispy Kreme Rewards members who
purchase a Barbie™ x Krispy Kreme dozen at participating Krispy
Kreme shops and scan their Krispy Kreme Rewards app at checkout
will be automatically entered in a giveaway for a chance to win.
Krispy Kreme Rewards members may also enter without a purchase, see
the Official Rules for details.
Promotional terms and conditions apply and are available here:
www.krispykreme.com/terms-conditions
To help further celebrate the Barbie™ x Krispy Kreme Collection,
all guests who wear pink and visit a participating Krispy Kreme
shop on Sept. 7 can receive a free Original Glazed® doughnut, limit
one per guest in-shop and via drive-thru only.
Share how you’re celebrating the Barbie™ x Krispy Kreme
Collection and the Barbie brand’s 65th Anniversary by using
#KrispyKremexBarbie and tagging @krispykreme.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in 40 countries through its unique network of fresh
doughnut shops, partnerships with leading retailers, and a rapidly
growing digital business with more than 15,500 fresh points of
access. Our purpose of touching and enhancing lives through the joy
that is Krispy Kreme guides how we operate every day and is
reflected in the love we have for our people, our communities, and
the planet. Connect with Krispy Kreme Doughnuts at
www.krispykreme.com and follow us on social: X, Instagram and
Facebook.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
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Connor Hayes Connor.Hayes@fleishman.com
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