Viant Announces Appointment of Vice President, Investor Relations
January 11 2022 - 8:00AM
Business Wire
IR Veteran with Over 30 Years of
Experience
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, today announced the appointment of
Brad Samson as Vice President, Investor Relations. In this newly
created role at Viant, Samson is
responsible for leading Viant’s investor relations strategy as well
as overseeing Viant’s relationships with its shareholders and
financial community. Samson will report to Viant’s Chief Financial
Officer, Larry Madden.
“We are excited to welcome Brad, a deeply experienced and
respected investor relations professional to Viant,” said Larry
Madden, CFO, Viant. “Brad’s experience working closely with the
C-Suite to communicate strategy and growth opportunities externally
will be invaluable as we continue to strengthen our investor and
industry relationships with key stakeholders.”
Brad Samson brings more than
30 years of investor relations experience at six prior public
companies, including Zepp Health, Fitbit, Vocera and Trizetto,
spanning a range of industrial and consumer tech including
enterprise software, platfoms and SAAS, apps, analytics, services
and health devices. His experience also includes government
affairs, public relations and corporate communications.
“I am honored to be joining Viant, an industry-leading
advertising software company that offers an innovative people-based
approach and differentiated solutions at such a pivotal point for
the industry, ” said Brad Samson, Vice President, Investor
Relations, Viant. “I look forward to becoming a helpful, additional
resource for investors.”
About Viant Viant® is a leading people-based advertising
software company that enables marketers and their agencies to
centralize the planning, buying and measurement of their
advertising investments across most channels. Viant’s self-service
Demand Side Platform (DSP), Adelphic®, is an enterprise software
platform enabling marketers to execute programmatic advertising
campaigns across Connected TV, Linear TV, mobile, desktop, audio
and digital out-of-home channels. Viant’s Identity Resolution
capabilities have linked 115 million U.S. households to more than 1
billion connected devices and is combined with access to more than
280,000 audience attributes from more than 70 people-based data
partners. Viant is an Advertising Age 2021 Best Places to Work
award winner and Adelphic is featured on AdExchanger’s 2021
Programmatic Power Players list. To learn more, visit viantinc.com
and adelphic.com or follow us on Facebook, Twitter, Instagram,
LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20220111005021/en/
Media Contact: Jon Schulz press@viantinc.com
Investor Contact: Brad Samson bsamson@viantinc.com M:
714-955-3051
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