DAVIDsTEA Donates 1 Million Cups of Tea
November 29 2022 - 8:00AM
DAVIDsTEA Inc. (Nasdaq:DTEA) (“DAVIDsTEA” or the “Company”), a
leading tea merchant in North America, is pleased to celebrate
Giving Tuesday by announcing their donation of over 1.3 million
cups of tea to frontline heroes since the start of the pandemic.
Continuing their commitment to a more sustainable and ethical tea
industry, $1 of every purchase gives back to the DAVIDsTEA Impact
Fund, supporting the brand’s local and global impact initiatives
this Giving Week, from November 29 through December 6. Customers
can shop with purpose at all 18 DAVIDsTEA flagship stores across
Canada, and online at davidstea.com.
Customers can help DAVIDsTEA meet their next goal
of 2 million cups donated—every transaction equals one cup of tea
donated!
Supporting Local
Communities
Spreading the joy of tea through in-kind
donations has been part of the brand’s DNA since they opened their
doors in 2008. When the COVID-19 pandemic began, the brand wanted
to amplify their daily efforts and find ways to support even
further: DAVIDsTEA is proud to share that they have officially
donated over 1.3 million cups of tea to hardworking frontline
heroes since the start of the pandemic. The brand considers
“frontline heroes” to be anyone with essential roles in the
community who could use a little extra appreciation, like
healthcare workers, educators, childcare workers, first responders,
postal workers, and beyond. Customers can help DAVIDsTEA meet their
next goal of 2 million cups—every transaction in store and online
at davidstea.com equals one cup of tea donated!
DAVIDsTEA’s mission is to make tea accessible
for all, and the brand strongly believes that tea can be a source
of comfort, which is why they continue to spread the tea love in a
meaningful way by supporting frontline hero and non-profit
donations through their sponsorship program.
Leveraging Giving Tuesday in Support of
the DAVIDsTEA Impact Fund
In honour of Giving Tuesday, DAVIDsTEA will be
donating $1 from every online and in-store transaction to its
Impact Fund all Giving Week long, which supports the brand’s local
and global impact initiatives. The fund was first launched during
Giving Week in 2020 and has since contributed to three global
impact projects. The brand has shown a continued commitment to
their local communities, and with the funds raised this year
through the Impact Fund, intends to support even more local and
global causes.
“At DAVIDsTEA, we have a passion for doing good.
I am humbled that we have been able to help bring comfort through
over 1 million cups of tea to the hardworking frontline heroes in
local communities across North America,” said Sarah Segal, Chief
Executive Officer and Chief Brand Officer, DAVIDsTEA. “We are also
thrilled to engage with customers on Giving Tuesday, and to have
them participate in our local and global efforts to create a
fairer, more sustainable tea industry. All purchases made between
November 29 and December 6 are directly supporting our impact
projects—and with the holidays just around the corner, it’s a great
time to be gifting with purpose,” she added.
Global Impact Projects
In summer 2022, the brand launched C.A.M.P by
DAVIDsTEA x Ethical Tea Partnership, which stands for
Child-friendly Areas for
Meaningful Positivitea, to
provide safe education spaces for children of tea growers whose
parents have relocated for temporary jobs during the summer
off-season. The program ran in the Zhejiang region of China and
offered an extensive curriculum covering topics ranging from
science to social skills and nutrition, in addition to providing
courses for caretakers such as literacy, health and maternity
protection.
Global impact projects from DAVIDsTEA include
those in Nepal (left), South Africa (middle), and China
(right).
In 2021, DAVIDsTEA broke ground on two projects,
both aimed at giving back to communities where the Company sources
some of its teas:
- Nepal Water
Project: Partnering with family-owned tea garden Jun
Chiyabari, DAVIDsTEA is providing four government schools in Nepal
with long-term access to clean drinking water, which impacts the
lives of over 3,200 students, teachers, and staff.
- South African Homework
Facility Project: In collaboration with Johan, a South
African rooibos tea producer, DAVIDsTEA built a homework facility
that provides a safe space where the children of tea farmers from
the small-scale farms in the Cederberg mountains can study.
Shop with purpose online at davidstea.com for
Canadian and U.S. customers, or in-store at one of DAVIDsTEA’s 18
flagship locations across Canada.
In an effort to continue to support local
organizations that make an impact in the community, DAVIDsTEA
accepts requests for partnerships and sponsorships throughout the
year.
Follow DAVIDsTEA (@davidstea) on Instagram,
Facebook, TikTok, and LinkedIn.
About DAVIDsTEA
DAVIDsTEA offers a specialty branded selection
of high-quality loose leaf teas, pre-packaged teas, tea sachets,
tea-related accessories and gifts through its e-commerce platform
at www.davidstea.com, the Amazon Marketplace, its wholesale
customers which include over 3,800 grocery stores and pharmacies,
and 18 Company-owned stores across Canada. It offers primarily
proprietary tea blends that are exclusive to the Company, as well
as traditional single-origin teas and herbs. The team’s passion for
and knowledge of tea permeates the Company’s culture and is rooted
in an excitement to explore the taste, health and lifestyle
elements of tea. With a focus on innovative flavours,
wellness-driven ingredients and organic tea, the Company launches
seasonally driven “collections” with a mission of making tea fun
and accessible to all. The Company is headquartered in Montréal,
Canada.
For more information or media requests,
please contact:
Sarah Vincent, DAVIDsTEApr@davidstea.com
Photos accompanying this announcement are
available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/02a1a72d-41c5-4b24-a110-e4e13a224584https://www.globenewswire.com/NewsRoom/AttachmentNg/1c81ba2d-c11a-422c-85ec-dfed9f0b0f94
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