SAN FRANCISCO, July 20, 2016 /PRNewswire/ -- This back-to-school
season Old Navy, in partnership with AwesomenessTV, will ask kids
to share stories of how their squads motivate, inspire and lift
them up. To support the squads of the future and help provide every
child with access to learning opportunities, Old Navy is sponsoring
a fundraising campaign with the goal of raising US $1,000,000 to benefit Boys & Girls Clubs of
America (BGCA) and Boys & Girls Club of Canada (BGCC). The campaign will include an
in-store donation drive from July 28 to August 10 as well as a social contest.
Old Navy will team up with AwesomenessTV talent Alex Aiono, Jordyn
Jones and the Merrell Twins to celebrate the power of the
collective. The #MySquadContest encourages kids to share stories of
how their squads motivate and inspire them for the chance to win a
fun-filled day with AwesomenessTV talent in their hometown.
To submit, kids can share a photo, video, GIF or meme to
Instagram or Twitter, showcasing and describing what makes their
squad special, tagged with #MySquadContest and @OldNavy. Alex,
Jordyn and the Merrell Twins will each pick one lucky squad to
visit for a day of epic fun in each of the three winning squads'
hometowns. Five additional squads will be selected to win
back-to-school Old Navy shopping sprees.
From July 21 through August 4,
each #MySquadContest submission will trigger a US $1 donation up to Boys & Girls Clubs of
America, up to US $10,000. Learn more
about the contest at
Awesomenesstv.com/old-navy-back-to-school-squad-contest/.
Additionally, from July 28 to August
10, Old Navy will match in-store customer donations to BGCA
and BGCC, up to US $350,000.
Customers can donate at the register at all U.S. and Canada stores. The fundraiser will benefit
Camp Old Navy's work with Boys & Girls Clubs to give
underserved youth access to after school and summer learning
opportunities. Learn more about Camp Old Navy at
OldNavy.com/CampOldNavy.
Old Navy will also be celebrating squads through the season's
campaign imagery. The photography features real squads, ranging
from a skateboarding squad to a robotics squad, showing off their
unique talents in Old Navy's latest back-to-school fashions.
About Old Navy
Old Navy is a global apparel and
accessories brand that makes current American essentials accessible
to every family. Originated in 1994, the brand has now grown to be
the #1 apparel brand in the U.S.* A division of San Francisco-based Gap Inc. (NYSE: GPS), Old
Navy brings a fun, energizing shopping environment to its customers
in more than 1,000 stores around the world. For more information,
please visit www.oldnavy.com.
*Source: 2013 NPD Group research
About AwesomenessTV
AwesomenessTV is a
multi-platform media company owned by DreamWorks Animation (Nasdaq:
DWA) and Hearst, the latter of
which has a 25% interest. Included under the AwesomenessTV banner
are AwesomenessTV, a leading destination for original
programming serving the global Gen Z audience; the ATV
Network, a global creator community; Big Frame, an influencer
talent management company; DreamWorksTV; Awestruck;
Awesomeness Films; Wildness; as well as consumer products,
music and brand partnerships divisions. AwesomenessTV
was founded by Brian Robbins (Smallville, Varsity Blues,
All That) and Joe Davola
(In Living Color, Smallville, MTV Networks). Check
out www.awesomenesstv.com.
About Boys & Girls Clubs of America
For more than
150 years, Boys & Girls Clubs of America (GreatFutures.org) has
enabled young people most in need to achieve great futures as
productive, caring, responsible citizens. Today, more than 4,100
Clubs serve nearly 4 million young people through Club membership
and community outreach. Clubs are located in cities, towns, public
housing and on Native lands throughout the country, and serve
military families in BGCA-affiliated Youth Centers on U.S. military
installations worldwide. They provide a safe place, caring adult
mentors, fun and friendship, and high-impact youth development
programs on a daily basis during critical non-school hours. Club
programs promote academic success, good character and citizenship,
and healthy lifestyles. In a Harris Survey of alumni, 54 percent
said the Club saved their lives. National headquarters are located
in Atlanta. Learn more at
BGCA's Facebook and Twitter.
About Boys and Girls Clubs of Canada
Boys and Girls Clubs of
Canada is dedicated to supporting
and encouraging children and youth as they discover, develop, and
achieve great futures. We are a national charity serving 96 member
Clubs that provide services to 200,000 young people in 625
locations across Canada. Our
trained staff and volunteers listen to the opinions and ideas of
children and youth, applaud their accomplishments, lend support
during their struggles, and provide ways for them to explore their
interests and talents. With this encouragement, young people
develop the confidence and sense of belonging that helps them
overcome barriers, form positive relationships and mature into
responsible, caring adults. For 116 years, we have welcomed
children, youth, and their families into Clubs that reflect the
diversity of Canada in small and
large cities, and rural and Indigenous communities. Visit
www.bgccan.com and follow us at www.facebook.com/bgccan and
www.twitter.com/bgccan.
Media Contact: Dava Huber,
dava_huber@gap.com, 212-206-4678
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SOURCE Old Navy
