E-LOAN Improves ROI From Search Engine Marketing (SEM) Campaigns With Efficient Frontier
June 01 2005 - 9:01AM
PR Newswire (US)
E-LOAN Improves ROI From Search Engine Marketing (SEM) Campaigns
With Efficient Frontier Solution Enables E-LOAN to Gain an
Advantage in the Highly Competitive Lending Sector MOUNTAIN VIEW,
Calif., June 1 /PRNewswire/ -- Efficient Frontier, a leading
provider of search engine marketing (SEM) solutions, today
announced that E-LOAN(R) (NASDAQ:EELN), an online consumer direct
lender, has implemented its pioneering SEM strategies. The
implementation of Efficient Frontier's SEM strategies is designed
to help E-LOAN outpace other lenders competing for visibility and
effectively manage E-LOAN's projected annual search marketing spend
of more than $15 million. "I firmly believe that effective keyword
search is highly dependent on powerful analytics," said Imran Khan,
Head of Online Marketing for E-LOAN. "Efficient Frontier was the
only solution offering the intellectual horsepower that we
required. Its Wall Street Analytics approach provides a better,
more leveraged ROI than rules-based approaches. With Efficient
Frontier, we have a more robust and scalable solution for managing
our keyword search spend." E-LOAN has developed a unique and
powerful approach to search marketing by treating search marketing
campaigns as investments. E-LOAN currently is using Efficient
Frontier to manage campaigns across its three product offerings:
mortgage, home equity and auto loans. This combination of niche
financial services products and a highly regulated market makes
search campaigns both challenging and costly. With a limited number
of choice keywords, competition has driven up the bid prices. Using
Efficient Frontier, E-LOAN has expanded its search marketing
campaigns to deliver on its online marketing objectives, increasing
SEM spend by over 20 times since its initial launch into search
marketing. Efficient Frontier combines industry expertise with a
sophisticated optimization process based on advanced mathematical
algorithms to determine the most effective decisions that achieve
business goals and significantly increase the return on advertising
spend. Keywords are managed by modeling the expected return on all
variations of keyword bids, and keyword level intelligence is used
to determine how and why individual keyword spend is increasing.
Additionally, Efficient Frontier's advanced forecasting system
continually integrates historical data into the bid management
decision in order to forecast spend results more accurately.
"Companies like E-LOAN are raising the bar for search engine
marketing, requiring increasingly greater analytics to drive
business results," said Ellen Siminoff, president and CEO,
Efficient Frontier. "Efficient Frontier is focused on removing the
inefficiencies from the marketplace and enabling companies to gain
measurable results and increased revenue through search marketing."
About E-LOAN E-LOAN(R) is an online consumer direct lender
dedicated to providing borrowers with a Radically Simple(SM) way to
obtain mortgage, auto and home equity loans. Since its launch in
1997, E-LOAN has drawn upon its pro consumer values to improve the
lending experience in revolutionary ways. By eliminating the
traditional incentive structure to charge consumers higher rates,
giving consumers free access to credit scores and getting rid of
lender fees, E-LOAN is providing a uniquely open, fair and honest
loan process. Protecting consumers' financial privacy is also a
paramount concern, prompting E-LOAN to implement industry leading
privacy practices and advocate strong consumer financial privacy
protection laws. Consumers have recognized E-LOAN's trustworthiness
and respect for customers. An independent study conducted by TRUSTe
and The Ponemon Institute ranked E-LOAN as one of the top 20 most
trusted companies for privacy in America. E-LOAN was the highest
ranked online financial services company to make the top 20. In
another independent study by The Customer Respect Group, E-LOAN
received the overall highest rating in the Online Customer Respect
Study of North America's largest financial services firms. From
inception through March 31, 2005, E-LOAN has originated and sold
over $25.4 billion in consumer loans. E-LOAN is publicly traded on
the Nasdaq National Market under the symbol EELN. To find out more
about E-LOAN and its products and services, logon to
http://www.eloan.com/ or call 1-888-E-LOAN-22. About Efficient
Frontier Efficient Frontier is a leading provider of search engine
marketing (SEM) solutions. Efficient Frontier's advanced decision
optimization process models the expected return on all variations
of keyword bids and automatically selects the optimal mix to create
a reliable and consistent higher rate of return. With Efficient
Frontier, online marketers can maximize the effectiveness of
millions of keywords across all search engines based on their
business objectives and marketing budget. Today, Efficient Frontier
manages more than $100 million in annual PPC spend, counts 40 of
the top 400 search advertisers as clients and manages over 10
million keywords. Headquartered in Mountain View, Calif., Efficient
Frontier is privately held with funding from Redpoint Ventures and
Cambrian Ventures. For more information, please visit the company's
Web site at http://www.efrontier.com/ or call (650) 567-1000.
Efficient Frontier is a trademark of Efficient Frontier, Inc. Any
other marks used in this document are trademarks or registered
trademarks of the manufacturers or marketers of the products with
which the marks are associated. For more information contact:
Michelle Schofield Tiffany Fox Efficient Frontier E-LOAN C:
510-410-1260 O: 925-847-6314 O: 650-567-1052 DATASOURCE: Efficient
Frontier CONTACT: Michelle Schofield of Efficient Frontier,
+1-510-410-1260, or ; or Tiffany Fox of E-LOAN, +1-925-847-6314, or
Web site: http://www.eloan.com/ Web site: http://www.efrontier.com/
Copyright
E Loan (NASDAQ:EELN)
Historical Stock Chart
From Jan 2025 to Feb 2025
E Loan (NASDAQ:EELN)
Historical Stock Chart
From Feb 2024 to Feb 2025