eFuture to Engage Rainbow Department Store on myStore Platform
August 19 2013 - 8:30AM
eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or
"eFuture"), a leading provider of software and services in China's
rapidly growing retail and consumer goods industries, today
announced that it has signed an agreement with Rainbow Department
Store Company Limited (002419, "Rainbow Department Store") to
launch myStore, a one-on-one engagement platform designed to
facilitate easy access between sales clerks and their customers.
The platform also provides a social shopping network for consumers
and their friends to connect to the consumer society at large.
Established in 1984 and listed on the Shenzhen Stock Exchange in
2010, Rainbow Department Store, with its two brands "Rainbow" and
"Dreams-on", has been recognized as one of the Top 100 Chain
Retailers of China for 12 consecutive years. By April 2013, Rainbow
owns 55 stores in major provinces across China and manages two
franchised department stores. Dreams-on owns two regular
stores.
With the contract signed in July, eFuture pledged to provide
three stores owned by Rainbow Department Store with integrated
services such as mobile marketing, mobile shopping, and membership
management to monitor and gather information on consumer behavior,
such as purchasing patterns and reaction to marketing campaigns,
through eFuture's renowned data analytics capabilities.
ABOUT EFUTURE INFORMATION TECHNOLOGY INC.
eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading
provider of software and services in China's rapidly growing retail
and consumer goods industries. eFuture provides integrated software
and services to manufacturers, distributors, wholesalers, logistics
companies and retailers in China's front-end supply chain (from
factory to consumer) market, especially in the retail and fast
moving consumer goods industries. For more information about
eFuture, please visit http://www.e-future.com.cn.
SAFE HARBOR
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates" and similar statements. eFuture may also
make written or oral forward-looking statements in periodic reports
to the Securities and Exchange Commission (the "SEC"), in its
annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to second parties. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: eFuture's anticipated growth strategies;
eFuture's future business development, results of operations and
financial condition; expected changes in the Company's revenue and
certain cost or expense items; eFuture's ability to attract clients
and leverage its brand; trends and competition in the software
industry; the Company's ability to control expenses and maintain
profit margins; the Company's ability to hire, train and retain
qualified managerial and other employees; the Company's ability to
develop new software and pilot new business models at desirable
locations in a timely and cost-effective manner; the performance of
third parties under contracts with the Company; the expected growth
of the Chinese economy software market in retail and consumer goods
industries; and Chinese governmental policies relating to private
managers and operators of software and applicable tax rates.
Further information regarding these and other risks will be
included in eFuture's annual report on Form 20-F and other
documents filed with the SEC. All information provided in this
press release and in the attachments is as of August 13, 2012, and
the Company undertakes no duty to update such information or any
other forward-looking information, except as required under
applicable law.
CONTACT: Investor Contact:
Troe Wen, Company Secretary
eFuture Information Technology Inc.
+86 10 5293 7699
ir@e-future.com.cn
eFuture Holding Inc. (NASDAQ:EFUT)
Historical Stock Chart
From Jun 2024 to Jul 2024
eFuture Holding Inc. (NASDAQ:EFUT)
Historical Stock Chart
From Jul 2023 to Jul 2024