eFuture to Launch myStore Features for Yansha Youyi Shopping City
September 30 2013 - 8:00AM
eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or
"eFuture"), a leading provider of software and services in China's
rapidly growing retail and consumer goods industries, today
announced that it has successfully launched a series of myStore
features for Yansha Youyi Shopping City ("Yansha"). myStore is
a shopping social platform that connects and engages
global consumers. The platform also provides a
network for shoppers and their friends to connect to consumer
society at large. In myStore, users are fitted with their own
private stores that they can fill with their favorite brands,
products and shopping lists.
Opened in 1992, Yansha is China's first retail joint venture
approved by the Chinese government. Its three department stores in
China are recognized as luxury retail stores that cater to high-end
consumers from around the world.
Mr. Yaping Liu, Vice President of Yansha, commented on the deal.
"We are excited about incorporating these new myStore features into
Yansha as they are set to benefit both our brand customers and
shoppers. Our subscribers and followers are now able to access two
of our stores on myStore, which feature nearly 700 brands and 7,553
products, and we hope that they will enjoy this innovative consumer
experience we have created. Our brand customers are also grateful
for the new opportunities and increased social marketing value that
myStore provides. They are delighted that we are creating a new and
efficient channel for them to market and service their customers.
Included in these new features is a one-on-one engagement platform
designed to facilitate easy access between sales clerks and
their customers. The one-on-one CRM feature, for example, can help
us communicate with customers through Wechat, and recommend new
items through each shopper's subscription and shopping lists. This
opens up a brand new direction for us to connect and engage with
our consumers, and is sure to provide a solid competitive edge down
the line."
Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture,
said, "myStore aims to revolutionize the retail experience for
consumers and retailers by creating an unmatched social platform.
The service enables shoppers to share shopping experiences,
interests and recommendations, and empowers retailers to interact
with their customers more proactively and effectively. I believe
this engagement with Yansha is a trailblazing milestone for Chinese
retailers who want to stay ahead of the game, in a time when
consumer expectations are undergoing significant
transformation."
ABOUT EFUTURE INFORMATION TECHNOLOGY INC.
eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading
provider of software and services in China's rapidly growing retail
and consumer goods industries. eFuture provides integrated software
and services to manufacturers, distributors, wholesalers, logistics
companies and retailers in China's front-end supply chain (from
factory to consumer) market, especially in the retail and fast
moving consumer goods industries. For more information about
eFuture, please visit http://www.e-future.com.cn.
SAFE HARBOR
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates" and similar statements. eFuture may also
make written or oral forward-looking statements in periodic reports
to the Securities and Exchange Commission (the "SEC"), in its
annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to second parties. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: eFuture's anticipated growth strategies;
eFuture's future business development, results of operations and
financial condition; expected changes in the Company's revenue and
certain cost or expense items; eFuture's ability to attract clients
and leverage its brand; trends and competition in the software
industry; the Company's ability to control expenses and maintain
profit margins; the Company's ability to hire, train and retain
qualified managerial and other employees; the Company's ability to
develop new software and pilot new business models at desirable
locations in a timely and cost-effective manner; the performance of
third parties under contracts with the Company; the expected growth
of the Chinese economy software market in retail and consumer goods
industries; and Chinese governmental policies relating to private
managers and operators of software and applicable tax rates.
Further information regarding these and other risks will be
included in eFuture's annual report on Form 20-F and other
documents filed with the SEC.
CONTACT: Investor Contact:
Troe Wen, Company Secretary
eFuture Information Technology Inc.
+86 10 5293 7699
ir@e-future.com.cn
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