NRF 2011 -- Booth 2015 -- Epicor Software Corporation (NASDAQ:
EPIC), a leading provider of enterprise business software solutions
to the midmarket and Global 1000 companies, today issued a
challenge to retailers imploring them to employ more creativity and
strategy in their mobile marketing efforts.
Raising the bar for mobile messaging, Epicor is hosting a live
demonstration of text messaging innovation and inspiration here at
NRF. "This year we're demonstrating new ways retailers can leverage
text messaging functionality that are different and more strategic
when compared with how the vast majority of retailers are using it
today," said Randy Tofteland, executive vice president, retail
software for Epicor. "Retailers have an opportunity to leverage
mobile messaging for tremendous impact; however, they need to
inspire consumers to take action outside of just reading the
text."
"By opting-in to text messaging, a consumer has already
indicated their interest in receiving information and offers about
a brand, which indicates some level of loyalty and/or preference
toward that brand. In the U.S., there is a very high read rate for
opt-in text messages (95%); however, many retailers are missing
this tremendous opportunity by employing ineffective or
underwhelming text messaging efforts that are not proving
successful in driving revenue or conversion," he said.
Epicor believes it can change this and empower retailers to
fully capitalize on this opportunity. Through its Epicor Mobile
Marketing solution, Epicor enables retailers to create mobile
messaging campaigns that instill personal connections with
customers, and encourage them to interact with the store
environment and online. The end result is better brand and customer
loyalty, as well as additional revenues.
Mobile Messaging: Enabling the Cross-channel
Retail World
Mobile messaging arms retailers with a powerful and strategic
marketing tool that can augment cross-channel efforts, providing
significant competitive advantage.
Epicor is helping retailers leverage text messaging for in store
self-service/customer service, providing real-time connections to
satisfy customer needs, to both empower customers and relieve
overwhelmed store associates. Guided by in store displays,
customers can text a key word to a short code to get information
about that product. Customers will receive a text message with an
embedded link to a mobile optimized Web page where they can view
product information, pricing, consumer reviews and ultimately
purchase the product. Consumers may also find features such as
store locators, "send to friend," and sign up for text message
alerts for on-going specials, offers and promotions.
This use of mobile messaging helps support cross-channel efforts
to unite in store and online worlds. Which aligns with what Sahir
Anand, vice president and principal analyst of Aberdeen's Retail
and Banking research practice is seeing in the market. "What is
capturing the imagination of retailers is the expanded utility of
the consumer's mobile phone as a cross-channel retail tool in the
physical brick and mortar stores for promotional coupon delivery,
dynamic merchandise and point of purchase decision messaging,
automatic check-in, product alerts, and other advanced clienteling
functions," Anand said. "Retailers will need to develop a solid
base of business processes, organizational, knowledge, and
performance management capabilities, in order to realize the mobile
messaging, marketing, and channel integration gains via mobile
retail."(1)
More importantly, consumer feedback enables retailers to get
closer to the customer to understand who their most profitable and
least profitable customers were, and what they wanted and/or
purchased, to support the customization of future products,
campaigns and offers that are relevant to each shopper.
Making Mobile Messaging Turnkey
Delivered via a partnership with mobile messaging provider
Impact Mobile, Inc., Epicor Retail Mobile Marketing enables
retailers to deliver customized messages, coupons, and promotions
to mobile device users, and so much more. The solution can be used
in house by retailers. Additionally, Epicor's CRM Services team of
highly trained CRM professionals can assist retailers in creating,
managing and launching mobile marketing campaigns via the Epicor
Retail Mobile Marketing solution, to augment existing CRM
initiatives, or as part of the turnkey execution and management of
ongoing CRM campaigns.
Epicor customers using the Epicor Retail Mobile Marketing
solution can gain cost and time efficiencies by leveraging Epicor's
already established short code. Epicor experts can also assist
retailers in complying with regulatory best practices and rules
governing text messaging, and in maintaining opt-in lists, managing
demographics, and helping define, monitor and launch text
campaigns.
"We will be showcasing our Epicor Retail Mobile Marketing
solution onsite throughout the show, and we invite NRF attendees to
see how we're leading the charge in innovative, next-generation
uses of text messaging to improve customer engagement, provide an
interactive and experiential way to explore product offerings,
easily share products with friends, and finally, enable retailers
to benefit from capturing customer insight related to the overall
experience. It's an approach that is truly ahead of the curve,"
said Tofteland.
Today, many of the world's leading retailers utilize Epicor
Retail solutions and services to become more profitable, productive
and competitive. Epicor's solutions work with the Microsoft .NET
Framework to improve business operations and meet the evolving
merchandise and service expectations of today's cross-channel
shoppers. Epicor delivers comprehensive retail management solutions
to enterprises in all tiers -- from regional chains to multichannel
global brands. Retail customers include hundreds of marquee names,
from Aéropostale, American Eagle Outfitters, and Ann Taylor to
Zales and Zumiez. Epicor employs more than 800 employees in
retail-focused operations.
About Epicor Software Corporation
Epicor Software is a global leader delivering business software
solutions to the manufacturing, distribution, retail, hospitality
and services industries. With 20,000 customers in over 150
countries, Epicor provides integrated enterprise resource planning
(ERP), customer relationship management (CRM), supply chain
management (SCM) and enterprise retail software solutions that
enable companies to drive increased efficiency and improve
profitability. Founded in 1984, Epicor takes pride in more than 25
years of technology innovation delivering business solutions that
provide the scalability and flexibility businesses need to build
competitive advantage. Epicor provides a comprehensive range of
services with a single point of accountability that promotes rapid
return on investment and low total cost of ownership, whether
operating business on a local, regional or global scale. The
Company's worldwide headquarters are located in Irvine, California
with offices and affiliates around the world. For more information,
visit www.epicor.com.
Epicor is a registered trademark of Epicor Software Corporation.
Other trademarks referenced are the property of their respective
owners. The product and service offerings depicted in this document
are produced by Epicor Software Corporation.
(1) Source: Aberdeen Group "Mobile Retail is a Reality: The
Increasing Mobility of Consumers Has Retailers Engaged," by Sahir
Anand (Sept. 2010)
Contact: Lisa Preuss Director, Public Relations Epicor Software
Corporation 949/585-4235 lpreuss@epicor.com Erin Lutz Lutz PR (on
behalf of Epicor) 949/293-1055 erinlutz@cox.net Damon Wright Vice
President, Investor Relations Epicor Software Corporation
949/585-4509 dswright@epicor.com
Epicor (NASDAQ:EPIC)
Historical Stock Chart
From Jun 2024 to Jul 2024
Epicor (NASDAQ:EPIC)
Historical Stock Chart
From Jul 2023 to Jul 2024