E.piphany(R) Survey Shows Most Companies Believe They Are Prepared for Do-Not-Call Laws
November 04 2003 - 8:01AM
PR Newswire (US)
E.piphany(R) Survey Shows Most Companies Believe They Are Prepared
for Do-Not-Call Laws Inbound Marketing Takes Center Stage as New
Restrictions Limit Traditional Outbound Efforts SAN MATEO, Calif.,
Nov. 4 /PRNewswire-FirstCall/ -- A recent poll of business
executives and IT decision makers found that more than two-thirds
believe they are prepared to comply with federal Do-Not-Call (DNC)
lists. E.piphany Inc. , a full suite customer relationship
management (CRM) software provider, reported that 68 percent of
respondents reported their companies were either somewhat or
completely prepared for the new legislation, which enables
telephone subscribers to opt out of many company-initiated cold
calls. By contrast, only 10 percent said they were not at all
prepared for compliance with the new laws. (LOGO:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO ) "Federal
DNC rules are travelling a bumpy road, especially in the courts.
However, most companies recognize the need to rethink their
marketing strategy around two fronts -- technically complying with
the DNC lists, and emphasizing inbound marketing strategies," said
Mike Trigg, vice president of product management and product
marketing at E.piphany. "Our survey found that nearly half of
respondents are concerned with either establishing more effective
inbound marketing programs or coordinating their marketing
strategies across multiple inbound channels." Of the survey
respondents, 83 percent utilize inbound marketing channels, usually
in conjunction with the Web. Technology is playing a large role in
this transformation and E.piphany software solutions, such as
Interaction Advisor, are helping customers reduce customer churn
while increasing cross- sell and up-sell revenue. Moreover, CRM
vendors are starting to offer inbound marketing software coupled
with DNC management. E.piphany recently announced a strategic
alliance with Gryphon Networks Corp., the leader in automated DNC
management and compliance solutions. The two solutions can help
marketers optimize their customer acquisition, cross-sell, and
retention efforts without fear of violating the ever-changing
privacy regulations or damaging their hard-earned customer trust.
When asked about their primary concern, 27 percent of respondents
replied "coordinating their overall channel strategy," followed in
order by DNC compliance, leveraging inbound channels, improving
effectiveness of outbound channels, and demonstrating marketing
results. The research was compiled from surveys of more than 80
U.S. executives across the retail banking, insurance,
communications, retail and travel and leisure sectors. The survey
was conducted at the "Marketing Transformation" webinar on
September 17, 2003. About E.piphany The E.piphany(R) E.6(TM) CRM
software suite enables global organizations to align touchpoints,
processes and technologies around the customer. Built on the
industry's most advanced, service-oriented architecture, the
E.piphany 6.5 software solution creates benefits that cross
departments and geographies, and result in rapid, measurable ROI.
With the E.piphany 6.5 suite of Marketing, Sales and Service
software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand
their customers and optimize every interaction from both a revenue
generation and customer retention viewpoint. More than 460
companies, including nearly 40 of the Fortune 100, use E.piphany
software products to enhance their customers' experiences while, at
the same time, realizing the companies' business objectives. With
worldwide headquarters in San Mateo, CA, E.piphany serves customers
in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com/. Legal Notice Regarding Forward-Looking
Statements: This press release contains forward-looking statements
regarding the benefits and results that may be achieved by
customers as a result of the relationship between E.piphany and
Gryphon Networks. Actual results could differ materially from the
forward-looking statements. Among the factors that could cause
actual results to differ materially from those in the
forward-looking statements are delays in the product development
cycle, unforeseen technical difficulties in optimizing the software
involved in the relationship, delays in customer implementation of
software, current or future laws, rules or regulations and the
impact of competitive products and pricing. These factors and
others are described in more detail in E.piphany's public reports
filed with the Securities and Exchange Commission, such as those
discussed in the "Risk Factors" section included in E.piphany's
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in
E.piphany's prior press releases. E.piphany assumes no duty to
update any statements made in this press release. NOTE: E.piphany
and the E.piphany logo are registered trademarks of E.piphany, Inc.
and E.6. are trademarks of E.piphany, Inc.
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
http://photoarchive.ap.org/ DATASOURCE: E.piphany Inc. CONTACT:
Courtney Zoog of E.piphany, +1-650-356-5863, or , or Lindsay
Stewart of Access Communications, +1-415-844-6217, or , for
E.piphany; or Investor Relations, Todd Friedman of E.piphany,
+1-650-356-3934, or Web site: http://www.epiphany.com/
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