Houston Chronicle Selects Switchboard to Promote Texas Businesses
December 16 2003 - 7:50AM
PR Newswire (US)
Houston Chronicle Selects Switchboard to Promote Texas Businesses
HoustonChronicle.com and Switchboard Yellow Pages Connect Readers
With Advertisers WESTBOROUGH, Mass., Dec. 16 /PRNewswire-FirstCall/
-- Switchboard Incorporated , a leading provider of local online
advertising solutions and Internet-based yellow pages, today
announced that the Houston Chronicle, the 7th largest daily
newspaper in the nation, has chosen Switchboard Incorporated as its
source for online yellow pages. The alliance creates new
opportunities for businesses to advertise locally and nationally on
the newspaper's online property HoustonChronicle.com
(http://www.chron.com/). A customized version of the leading yellow
pages platform was developed by Switchboard and is currently
accessible on the HoustonChronicle.com homepage, which attracts
more than 1.6 million unique users each month. The directory will
be further integrated into vertical content areas across the site,
allowing users to easily locate businesses in the Texas area and
across the country that meet their business and service needs.
Switchboard has also launched Chronicle-branded versions of its
white pages directory and maps and directions services on the
highly trafficked newspaper site. "As the most visited local
website in the Houston area, HoustonChronicle.com commands a strong
influence on the Texas marketplace," said Mark Canon, Vice
President of Business Development of Switchboard. "Our online
yellow pages is the perfect vehicle to help them expand their
online local advertising capabilities, offering businesses new and
innovative ways to connect to their readers." "The addition of
Switchboard to HoustonChronicle.com is part of our continuing
effort to expand the features of our site for both readers and
advertisers," said Scott Clark, Vice President,
HoustonChronicle.com. "Elements of Switchboard will be incorporated
into many areas of our site." About Switchboard Incorporated
Switchboard is a leading provider of local online advertising
solutions for merchants and national advertisers, enabled by our
innovative, consumer-oriented, online yellow and white pages
directory technology. A pioneer of locally-oriented business
searching, Switchboard.com and the sites of its many directory
affiliates connect nearly 9 million unique, ready-to-buy consumers
each month with the businesses that have what they need, driving
local commerce through online innovation. Switchboard is
headquartered in Westborough, MA. For more information, visit
http://www.switchboard.com/. ePresence (NASDAQ:EPRE) owns
approximately 51.1% of the outstanding shares of Switchboard. About
The Houston Chronicle The Houston Chronicle, one of the largest
newspapers in the United States, was founded more than 100 years
ago in 1901, and was acquired by the Hearst Corporation in 1987. In
addition to delivering in-depth coverage of local issues, the
Houston Chronicle is equally committed to covering, state, national
and international news. The Houston Chronicle is the nation's
seventh largest daily paper with daily circulation totals of
553,018 and the ninth largest paper on Sundays with circulation
totals of 747,404. The newspaper's online service,
HoustonChronicle.com, is widely regarded as one of the top
newspaper Web sites, receiving over 1 million page views, on
average, every day. Forward-Looking Statements Statements used in
this press release that relate to future plans, events, financial
results or performance are based on current expectations or
beliefs, as well as a number of assumptions about future events,
and these statements are subject to important factors and
uncertainties that could cause actual results to differ materially
from those described in the forward-looking statements. The
following factors, among others, could cause actual results to
differ materially from those described in these forward-looking
statements: Switchboard may fail to achieve long-term growth and
may fail to achieve improved operating results over the next
several quarters; Switchboard's alliance with the Houston Chronicle
may fail to produce the expected benefits. For a detailed
discussion of these and other cautionary statements, please refer
to Switchboard's filings with the Securities and Exchange
Commission, including Switchboard's Annual Report on Form 10-K
filed on March 28, 2003 and most recent Quarterly Report on Form
10-Q filed on November 14, 2003. Switchboard cautions readers to
consider carefully the foregoing factors and other such factors.
Further, Switchboard's forward-looking statements speak only as of
the date on which such statements are made. Switchboard disclaims
any intention or obligation to update any forward-looking
statements as a result of developments occurring after the date of
this press release. Contact: Elaine Haney Switchboard Incorporated
Phone: 508-898-8146 Email: DATASOURCE: Switchboard Incorporated
CONTACT: Elaine Haney of Switchboard Incorporated, +1-508-898-8146,
Web site: http://www.switchboard.com/ http://houstonchronicle.com/
http://www.chron.com/
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